Despite The Hype, Just 5 Percent Of U.S. Owns A Tablet, Says Nielsen. From the way that OEMs are rushing to get ahead in the slate race, you’d think that tablets were just about as ubiquitous as our beloved smartphones. But according to Nielsen, that is not the case, whatsoever. In fact, only about 5 percent of the 12,000 U.S. consumers surveyed own a tablet. And that number is even smaller in smaller markets, as UK-based Paul Lee of TMT Research approximates that tablet owners in his home country number one out of ever sixty people (1.7 percent). Those aren’t really the numbers we’d expect to see, since just about everyone and their brother has been talking about tablets since the launch of the iPad last year.
What’s more shocking, these figures put tablets behind every other wireless device category at the moment of penetration, and behind the majority of devices when it comes to rate of adoption. The five percent who do sport a tablet, on the other hand, are definitely an attractive bunch to advertisers and media producers. [via MocoNews] iPad Owners Are ‘Selfish Elites.’ Critics Are ‘Independent Geeks.’ Discuss. | Epicenter It’s not exactly official, but should also surprise no one: According to a new study the psychological profile of iPad owners can be summed up as “selfish elites” while have-not critics are “independent geeks.” Chart courtesy of MyType Of course the “haves” would probably call the “have nots” “cheap wannabes” to which the “have nots” would retort: “FANBOI!!” Which is why we should stick to the science. Consumer research firm MyType conducted the study, in which opinions of 20,000 people were analyzed between March and May.
The firm’s conclusion was that iPad owners tend to be wealthy, sophisticated, highly educated and disproportionately interested in business and finance, while they scored terribly in the areas of altruism and kindness. In other words, “selfish elites.” They are six times more likely to be “wealthy, well-educated, power-hungry, over-achieving, sophisticated, unkind and non-altruistic 30-50 year olds,” MyType’s Tim Koelkebeck told Wired.com. Ouch. Survey reveals profile of iPad users. The iPad User Profile. Jul 09 Yahoo! Mobile Blog has an interesting analysis that may help shed more light on who the typical iPad user is.
See images 1 thru 3 below for the diagrams based on data collected during the analysis. In short, according to Yahoo! – iPad users are predominantly male (2:1 margin) and 35 to 44 YO age group is heavily represented. Overlay that with Chitka’s stats (see Image 4) where California and NY have the largest iPad user base, add to that a bit of ‘average income by state‘ stats (also see Image 5) – and you should be able to draw some educated guesses… Image 1: Ipad User Gender Distribution (Male vs Female) – incl. comparison to the average Yahoo! Image 2: iPad User – Yahoo! Image 3: iPad User Age Stats as Compared to the Average User Image 4: Chitka’s iPad Stats (Retired as of July 2010) Image 5: US Census, Income by State for Family of 4, sorted by Income Size. Steve Jobs Steals The Show On Apple's Earnings Call. Apple crushed revenue and earnings estimates, as expected, and the company's guidance looks strong for its holiday quarter.
But the iPad business posted a huge miss: 4.19 million shipments versus the Street's consensus at 4.7 million and many estimates above 5 million. On the earnings call, Apple hinted that this was at least in part a supply issue, noting that supply and demand weren't balanced until September, the last month of the quarter. Steve Jobs stole the show on the call, trashing competitors like RIM and Google, and suggesting that the iPad and iPhone will win against rivals because they are better products at great prices. Jobs also said the company is holding onto its cash -- more than $50 billion now -- mostly in case a big strategic opportunity comes along.
Steve Jobs also announced that Apple has already sold more than 250,000 of the new Apple TV device. Key Stats: LIVE Conference call notes follow. 4:57 Waiting for call to begin. 5:03 Call begins. 5:32 Future of iPad? 127% growth expected for iPad units sold in the US in 2011 - New Media Trend Watch Latest News. Apple iPad 2 sales seen clearing 1 million units. How many iPads did Apple sell? Perhaps the question analysts should be asking is how fast could it build them?
iPhone ramp-ups. Source: Asymco. Click to enlarge. When estimating unit sales in a highly competitive market -- like computers or cell phones -- the traditional method is to sample some part of the sales channel and use that as a proxy for the broader market. In a post entitled "Predicting iPhone sales for dummies," Asymco's Horace Dediu makes a strong case that in markets where demand outstrips supply -- as it often does for Apple's (AAPL) new devices -- a better way to estimate sales is to determine the constraints on production and try to measure those.
Dediu was writing about the iPhone, which Apple says it still can't build fast enough to meet demand. But the logic he uses for the iPhone applies in spades for the iPad -- both the original model, which was in short supply most of last year, and the iPad 2, for which customers have been queuing up in record numbers. Below: The numbers we've gathered so far. Apple Begins Global Sales of New IPad 2 Tablet as Competition Intensifies. Apple Inc. (AAPL) began selling its iPad 2 to queues of consumers in Australia and New Zealand today, as part of a release in 25 countries including the U.K., France, Switzerland and Germany, as the company tries to defend its dominance in tablet computers amid mounting competition. “Ninety percent of the reason I came is for the experience, 10 percent for the product,” said Alex Lee, 27, lining up in Sydney, sitting on a folding chair next to a yellow suitcase that doubles as a coffee table.
“I’m also getting one for charity,” to auction online and raise money for earthquake victims, he said. Lee came to the store straight from the airport while on a backpack tour across Asia. Lines of hundreds of consumers in the streets of Sydney and Wellington marked the release of the device in more nations today as Apple defends its market share against rival products from companies including BlackBerry maker Research In Motion Ltd. (RIMM) and Motorola Mobility Holdings Inc. Close Open. Steve Ballmer Is Right: The PC Market Is Getting Bigger. At The Wall Street Journal’s D8 conference in June, Apple CEO Steve Jobs compared the PC to a farm truck, saying that when America was an agrarian economy: “All cars were trucks because that’s what you needed on the farm.
Now trucks are one in 25 to 30 vehicles sold.” Whether you think PCs will shrink or grow in importance seems to depend partly on semantics. During the same conference, Microsoft CEO Steve Ballmer countered: “I think people are going to be using PCs in greater and greater numbers for years to come. . . . The PC as we know it will continue to morph form factor. The real question is, what are you going to push.” Jobs may not view the iPad as a PC, but we do.
Our view is that the consumer PC market in the US is indeed getting bigger: Over the next five years, PC unit sales across all form factors will increase by 52%. US consumers will buy more PCs in 2015 than they do in 2010. Ipad sales figures | iPadInsider. iPad 2 first sales statistics from the US « derrick's blog. Ten days ahead of the lines that we expect outside of the Apple store on Regent Street and Covent Garden in London, we have access to the first statistics on the sales of the iPad 2 in the United States. Piper Jaffray, the investment bankers and Deutsche bank, the leading global financial services company are both reported by CNN to have found that authorised retailer sold out their stocks on the first day. Piper Jafrray report sales of between 400,000 and 500,000 iPad 2s in the United States. The photo below shows queues reported by the Daily Mail last September, of people waiting to buy iPhone 4s “which they can sell for vastly inflated profits to customers in Eastern Europe, the Middle East and Asia where the phone is not yet on sale”.
Is this what we should expect with the iPad 2? Piper Jaffray are reported to have found that 70% of iPad 2 buyers were new to iPad. The iPad 2 is clearly the most wanted tablet. Looking forward to the launch in Europe… Like this: Like Loading... iPad Sales Data By US States: Statistics and Trends.