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SoundCloud may finally be gearing up to make some serious money. SoundCloud is one of those rare European online startups that is cornering its market: if you want to embed or share pure audio, whether it be music or podcasts, you’ll probably use this service.

SoundCloud may finally be gearing up to make some serious money

But that said, even if SoundCloud is the great hope of the Berlin scene, its ability to turn a decent profit has remained questionable. A couple of moves revealed at SXSW on Monday may change that. The first is a drastic simplification and improvement of SoundCloud’s paid-for premium tiers -– the company’s primary source of income – while the second is the introduction of a so-called Pro Partners tier for brands.

The Pro Partners tier is not only a serious potential revenue source, but it also introduces a visual element to the site that is likely to trickle down to ordinary consumer accounts in time. Freemium boost Let’s look at the simplified freemium model first (bearing in mind that free membership allows two hours of uploaded audio). Paving the way for ads? Forget Twitter, SoundCloud Is Social Music's Rising Star. 2012 was a very good year for SoundCloud.

Forget Twitter, SoundCloud Is Social Music's Rising Star

The social music and audio-hosting platform saw a massive uptick in user activity, according to data released by music analytics firm Next Big Sound. The State of Online Music report contains some big, but not altogether unexpected numbers: More people are listening to music online and artists saw more activity on Twitter and Facebook than they did in 2011. Across a variety of online sources, the Play button was clicked more than 93 billion times, a 45% increase over 2011. SoundCloud launches completely rewritten Web app in private beta. SoundCloud unveiled the next version of its service at a press event in San Francisco Wednesday, which was launched in private beta at the event.

SoundCloud launches completely rewritten Web app in private beta

The relaunch aims to put a bigger emphasis on social sharing, including social notifications. SoundCloud also revamped search and discoverability. SoundCloud Goes HTML5, Makes Non-Flash Audio Player Its Default. SoundCloud, the up-and-coming social audio publishing platform, is endorsing HTML5's role in the future of the Web.

SoundCloud Goes HTML5, Makes Non-Flash Audio Player Its Default

Today, the Berlin-based startup is officially rolling out its HTML5 audio player as the service's default, knocking the original, Flash-based player from that esteemed position. The new player first went into beta in November, giving those curious enough an opportunity to experiment with it. SoundCloud Reaches 10 Million Registered Users. Soundcloud turns Instagram pics into retro slide shows. On Monday Soundcloud released, which allows users to create narrated, retro-looking slide shows with their Instagram pictures.

Soundcloud turns Instagram pics into retro slide shows

Alexander Ljung, the co-founder and CEO of the Berlin-based startup, said the company is releasing the mashup of the two services to celebrate an important milestone: Soundcloud now has ten million registered users. Ljung and his co-founder, Eric Wahlforss, recorded a first Story Wheel about how the company got to this point, which you can see here. allows Instagram users to import their favorite photos and then simply record an audio narrative via Flash in their browser while clicking through their slides. SoundCloud raises $50 million round led by Kleiner Perkins. SoundCloud Launches a Sleek, Super-Functional iPad App. The social audio sharing site SoundCloud upgraded its iOS app today, adding a tablet-friendly UI for iPad users.

SoundCloud Launches a Sleek, Super-Functional iPad App

The app lets users find and listen to tracks, comment on waveforms, connect with others and record audio using the iPad's microphone. SoundCloud. SoundCloud is a Swedish online audio distribution platform based in Berlin, Germany, that enables its users to upload, record, promote, and share their originally-created sounds.


According to the company’s data, in December 2014, the service attracts more than 175 million unique monthly listeners, while content creators upload about 12 hours worth of audio every minute.[2] Founders Alexander Ljung and Eric Wahlforss are the chief executive officer (CEO) and chief technical officer (CTO), respectively. History[edit] SoundCloud was originally founded in Stockholm, Sweden, but was established in Berlin in August 2007 by Swedish sound designer Ljung and Swedish artist Wahlforss.

The founders initially aspired to allow musicians to share recordings with each other, but the concept later transformed into a full publishing tool that also allowed musicians to distribute their music tracks.[3] SoundCloud Helps you Share & Discover New, Free Music. SoundCloud Threatens MySpace. In a few short months SoundCloud has begun to give mighty MySpace a run for the hearts and minds of recording artists eager to interact more nimbly with fans than is possible on the giant social network which has, for the past five years, been the de facto online platform for musicians.

SoundCloud Threatens MySpace

Sonic Youth used SoundCloud to stream their latest album via Twitter while Moby uses it to promote his latest tracks on his site rather than on MySpace. And when Beck decided to trash his so-five-years-ago Flash-based site and start over with simple pages heavy on high-quality content and light on everything else, he too turned to SoundCloud. SoundCloud sounds like an obvious idea — like every good one does once somebody else has it. Soundcloud teams up with Hype Machine. [Berlin] In a savvy move, SoundCloud are to partner with music portal The Hype Machine to let labels and artists service music bloggers – a key component of the music scene now – with new and pre-release tracks.

Soundcloud teams up with Hype Machine

The Hype Machine is going to be able to aggregate the output of blogs, but more importantly the bloggers get official releases without having to be forced to release an MP3 into the wild. In addition labels/artists can track listens and pull analytics on who and how the content is being consumed, as tracks get released. Since labels and bloggers haven’t traditionally got on, this move is potentially a lot more productive for both sides. Bloggers will be able to embed a range of players from the Berlin-based SoundCloud allowing them to promote the music of their favourite artists using the tracks that were originally uploaded. Domino are the first label to sign up as well as artists including Massive Attack, Marina and the Diamonds, and Delphic. Now a million on SoundCloud. SoundCloud has just announced they have hit a million users.

Now a million on SoundCloud

It followers their deal earlier this year with The Hype Machine, but it’s clear this is a startup that is scaling globally now from its base in Berlin. The audio sharing site that’s geared towards those who work in the music industry is an online audio platform which lets musicians collaborate, promote and distribute their music via widgets and apps. It’s been variously described as a “Flickr for audio” or a “Vimeo for audio”, but whatever it is, it’s clearly got the kinds of tools and distribution platform which is winning both the hearts and business of artists. But it’s going way more mainstream than that implies, becoming the source of stories like Lindsay Lohan trying to become a pop star and breaking new tracks and albums from established artists like The Foo Fighters.

SoundCloud had a €2.5 million Series A funding in April 2009 from Doughty Hanson Technology Ventures. SoundCloud hits 3 Million users. 10 February '11, 02:11pm Follow Just the other day we declared 2011 “The year of social audio”, and new figures from SoundCloud today seem to bear that out. Soundcloud Hits 5 Million Registered Users. Music-sharing platform Soundcloud has become mighty noisy over the past year by adding 4 million registered users in one year, which now brings it to the 5 million user mark. This comes just a few months after the company announced 3 million users. Soundcloud, which reports that it is currently adding 20,000 registered users per day, has innovated a lot during the past year after launching in 2008.

It released both iPhone and Android applications, as well as a Mac App, and added the ability to record directly from all of its platforms. Its API has also been integrated across an array of social tools, including popular blogging platform Tumblr. Is SoundCloud the YouTube of Audio? There are no shortage of consumption apps on the Web, especially since the iPad (in many ways the ultimate Web consumption device) arrived on the scene. But what about content creation apps? In the Web 2.0 era, we saw the rise of blogging platforms, social networks, and media sharing services like Flickr and YouTube. Some people say that 2011 will be about content curation, via services like Twitter and Tumblr. But I think there's still a lot of action in the content creation space.