Introducing video on Instagram. Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Some moments, however, need more than a static image to come to life. Until now these stories have been missing from Instagram. Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera. You’ll also find that we’ve added thirteen filters built specifically for video so you can keep sharing beautiful content on Instagram. So what does this mean for your content? We can’t wait to see what you’ll create.
Kevin Systrom Co-founder, Instagram Instagram for iOS version 4.0 is currently available for download in Apple’s App Store and Instagram for Android version 4.0 is now available on Google Play. Instagram Video Vs. Vine: What’s The Difference? Instagram just launched video functionality. Glorious, 15-second, editable video functionality. Complete with image stabilization. So what does this mean for Vine? In the end, the competition should give users plenty to be excited about, whether you’re a Vine loyalist or an Instagrammaholic. And both apps will likely continue to thrive, as I’ve stated a few times already. Where Instagram’s user base is mostly made up of people documenting their feet, coffees, and pets, Vine has attracted a group of users who are pleased by the challenges set forth in the app. Instagram’s filters, longer video length, stability technology and already-ingrained user behavior will keep its video offering very similar to its photo offering.
But to end my endless list of predictions, let’s go ahead and take a hard look at how these platforms are different: Creation Let’s start with length. Vine videos are approximately 6.5 seconds long, if we’re getting specific. Editability? Consumption So… It’s no accident Facebook made Instagram’s new videos exactly as long as a television commercial. Facebook is going to get us all watching television ads again. Instagram, the photo-sharing app that Facebook acquired last year, just added the ability to share videos, as well. It’s a copy of Vine, which is owned by chief rival Twitter. But whereas Vine lets users upload videos up to 6 seconds long, Instagram has opted for a maximum length of 15 seconds, and the difference is more significant than just 9 seconds. Facebook was already planning to unveil video ads in the fall as the company—along with many of its rivals—chases the white whale of the digital advertising industry: television.
For all the money flowing into the coffers of advertising-supported internet giants, it’s important to remember that nearly twice as much advertising money is spent on television as digital—a projected $196 billion in 2013 compared to $113.6 billion. Previously, changes to Facebook’s terms of service suggested that ads could be coming to Instagram. Facebook Announces That It's Out Of Ideas. Why I will never click on your Instagram video, no matter how much you want me to. On Thursday, Instagram co-founder Kevin Systrom introduced the Facebook-owned platform’s new video feature with the kind of hushed and reverential tones that are usually reserved for announcements about a new Pope, or a declaration of war.
And in a sense it is a declaration of war: a war against Twitter, which wanted Instagram very badly and has its own short video feature known as Vine. But it is a war I refuse to take part in, and I don’t think I’m the only one — and that could reduce the likelihood that Instagram’s offering will ever truly become “the Instagram of video.” Before someone brings it up, some of this is undoubtedly a “hey you kids — get off my lawn” response on my part. Not only am I old (so old I remember when phones couldn’t even take video) but I confess that I kind of liked Instagram the way it was, with just photos. It was quieter, more contemplative somehow. The noise factor Great for kids — and for ads Massive excitement in the house over Instagram getting video.