Blogging: An On Page SEO Checklist. The structure of a blog, as well as the content, is key to making it work in SEO terms.
Even the most engaging and well-written blogs can get lost in the vortex of the digital world without the essential SEO markers to ensure that they end up in the right place and reach their full potential. Below is a guide to the ideal SEO blog structure that you can use to hang any kind of content on so that it will stand out and work effectively as a digital marketing tool. Your page title is key. While the content itself is the most important element on the page, the title comes in a close second. Fifty-five to 60 characters is the ideal length for a blog title, enough to be descriptive but not verbose. Use the meta description. Check the URL. Keywords in the content. Related Class: Introduction to SEO High-level header tags. Sub-heading tags. The right images. Descriptive alt tags. Blog categories. Forge internal links. Claim authorship. 10 Content Marketing Lessons from The World's Fastest Growing Websites.
The media world is witnessing the changing of the guard.
The new brash upstarts have embraced, integrated and are applying the technology of the social web. Buzzfeed, Upworthy and the humble blogs of this world are the new content kings. Many blogs have more readers and eyeball traffic than traditional and national magazines. Newspapers like the New York Times, The Guardian and even the super blogs such as the Huffington Post and Mashable are under upstart threat. The latest stats are revealing. Buzzfeed received 154 million unique visitors globally and 100.9 million in the US in the last month. Upworthy which only started in March 2012, is a fast starter and has been described by Fast Company as the fastest growing media company in history with 28.4 million unique visitors in the last month in the US and 43 million globally.
That has been achieved in just over 2 years! Everyone is now a publisher We are all publishers. No one says “I want to be average” The 10 content marketing lessons. 12 Important Steps some Bloggers Forget. Writing a blog sometimes feels like a running a marathon.
You need to find topics to write about when inspiration seems to have taken a holiday. Blogging once a month doesn’t cut it, in fact once a week is also a bit on the light side. If you want to be taken seriously, two to three times a week is maybe approaching optimum. Some bloggers like to write in the quiet of the morning, others prefer the serenity of the late night hours. Whichever your preference, it needs to become part of your ritual. So to be effective as a blogger it requires persistence, patience and discipline. To be successful it requires serious commitment if you aim to make it a success. The Writing Sanctuary There are other elements that are part of the blogger’s environment and creative mix that need to be considered.
The writing sanctuary is essential and it should be free of distractions and provide the tools to perform research, capture screen shots and publish efficiently. You have Written, What Next? Step #1. Step #2.
Add Facebook Comments to your Blog. Customize your Tumblr. Create a landing page on Facebook.