Google's vision
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Google’s No. 1 Asset Is Its Ability To Empathize With Its Users Through Design And Product Development
As your Internet use has evolved, Google has evolved with you. And for you.
{*style:<i>Reuters asked for an op-ed on the handover at Google. Here it is: </i>*} The miracle of Google was that it could accomplish anything—let alone become the fastest growing company in the history of the world and the greatest disruptive force in business and society today—while being run by a committee, a junta, a council of the gods. In management, as in every other arena of business, technology, and media, Google broke every rule and made new ones.
What did Google do?
Editor’s note: Guest contributor Semil Shah is an entrepreneur interested in digital media, consumer internet, and social networks. He is based in Palo Alto and you can follow him on twitter @semilshah . While the tech world is buzzing about the launch and implications of Google’s new social network, Google+ , it’s worth noting that Google isn’t just in a war with Facebook , it’s at war with multiple companies across multiple industries. In fact, Google is fighting a multi-front war with a host of tech giants for control over some of the most valuable pieces of real estate in technology. Whether it’s social, mobile, browsing, local, enterprise, or even search, Google is being attacked from all angles.
Google’s Six-Front War
“I have a competition in me. I want no one else to succeed.” I’m reminded of Daniel Plainview’s admission in There Will Be Blood when thinking about Google. While the company is still largely beloved by the public, sentiment seems to have turned against them amongst their peers, and even amongst many of the startups around Silicon Valley. While these tensions have been building for months — and even years, in some cases — we’re seeing this on display more clearly than ever now thanks to the patent issue(s) .
With Google, There Will Be Bad Blood
It’s official: Google wants to own your online identity
Updated. Ever since Google launched its new Google+ social network, we and others have pointed out that the search giant clearly has more in mind than just providing a nice place for people to share photos of their pets. For one thing, Google needs to tap into the “social signals” that people provide through networks like Facebook so it can improve its search results. But there’s a larger motive as well: as chairman and former CEO Eric Schmidt admitted in an interview in Edinburgh over the weekend , Google is taking a hard line on the real-name issue because it sees Google+ as an “identity service” or platform on which it can build other products. Schmidt’s comments came during an interview with in response to a question from Andy Carvin , the National Public Radio digital editor who has become a one-man newswire during the Arab Spring revolutions.
It’s a place where your refrigerator could be connected to the Internet, so it could order groceries when they ran low. Your dinner plate could post to a social network what you’re eating. Your robot could go to the office while you stay home in your pajamas. And you could, perhaps, take an elevator to outer space.
At Google X, a Top-Secret Lab Dreaming Up the Future
Rohhh le space elevator !!! T'as vu la vidéo du jap ? by Nov 15