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Meet Swarm: Foursquare's ambitious plan to split its app in two. Jump To up down Close By Ben Popper and Ellis Hamburger Foursquare CEO Dennis Crowley has spent the last year trying to convince the world that Foursquare isn't what it used to be.

Meet Swarm: Foursquare's ambitious plan to split its app in two

The company emerged back in 2009 with a novel app that let people “check in” to a location. That vision, and the local information that followed, propelled it to amass tens of millions of users, hundreds of millions in funding, and billions upon billions of data points from people who used Foursquare to check in around the globe. “Listen, the point of the company, this whole thing, was never to build an awesome check-in button,” says Crowley.

With the check-in front and center, however, Foursquare was still struggling to enter the mainstream and saw its user growth overtaken by younger startups. So Crowley decided it was time to do something radical. Today, the company is announcing the first fruit of this labor, a brand new app called Swarm that will exist alongside the current Foursquare app.

Foursquare new version (june 2012)

Original Foursquare Investor Pitch Deck 2009. Foursquare is one of the biggest, buzziest startups in New York.

Original Foursquare Investor Pitch Deck 2009

Scratch that -- anywhere. The local check-in startup raised $50 million this past summer from Andreessen Horowitz and Spark Capital. It recently reached 15 million downloads and it has been rolling out tons of new features including Lists and Radar. With “Beyond Check-In” Notifications, Foursquare Goes Android-First. Over their history, Foursquare has been an iPhone-first company.

With “Beyond Check-In” Notifications, Foursquare Goes Android-First

The app initially launched on the iPhone back in 2009, and new features have typically rolled out to iPhone first. But with a new feature today, Foursquare has shaken things up, going Android (and web) first. The new feature is a nice one: Notifications. Clever Foursquare Hack Turns New York City Into a Giant Game of Risk. The board game Risk, in which players maneuver plastic armies on a map in order to achieve "world domination," has firmly occupied one corner of nerdom for about 50 years.

Clever Foursquare Hack Turns New York City Into a Giant Game of Risk

Foursquare: How New Businesses Are Using It [Stats] Location based social network Foursquare celebrated 10 million registered users yesterday but how are businesses and organizations using the platform?

Foursquare: How New Businesses Are Using It [Stats]

I wrote a year ago next month about the incredible potential offered by Foursquare accounts for organizations: following a Foursquare page as a user is like opting-in to view the world through the lens of that organization's geo-annotations. It can be awesome. (My favorites? History Channel and Eater.) Are businesses getting into it? The 128 Newest Foursquare Page Account Holders...

On 4sq Launch at SXSW 2009. 1.

On 4sq Launch at SXSW 2009

You should try to launch (days to months) before going to SXSW. We launched at the beginning of the official event of SXSW (because we just could't release it earlier) and lost a massive potential because of this. While our direct competitors were mentioned by the most influential tech press every day, days before SXSW - reported as the new and cool apps to have on your smartphone when going to SXSW and being hyped as the next big trend to watch (SoLoMo, people discovery and ambient awareness), well, we weren't part of that massive boost, because we just hadn't launched, yet. The best timing had Highlight (one of our competitors). They had launched in January 2012 some weeks before SXSW 2012 in March and were first mentioned (besides Scoble hyping them tirelessly) by Techcrunch on Feb 2, 2012.

I think the same like with Highlight happened in 2013 with Vine. Biggest failure related to SXSW so far was Color. Foursquare is the Breakout Mobile App at SXSW. Many of us have been anxiously awaiting a smarter Twitter that not only lets us update our status and connect with friends online, but also lets us find our Twitter friends — in real-life — when we're in the same place at the same time.

Foursquare is the Breakout Mobile App at SXSW

Wouldn't that be genius? As with most of our Twitter-related needs, a creative application developer has used the Twitter API to build what Twitter never will. 1st Patent Infringement suit. It’s part of the ritual for tech companies who achieve a certain status in the world this day and age, whether riding solely on the waves of hype or by making a ton of money, to get targeted by trigger-happy patent owners at one point or another.

1st Patent Infringement suit

Well, Foursquare, today’s the day. Foursquare Labs, Inc., the company behind the popular check-in service, has been slapped with its first patent infringement lawsuit by a company called Mobile Commerce Framework. I’d link to the latter’s website, but patent trolls usually don’t even bother to have those – they’d rather spend their time suing companies who actually make and/or sell something – and this one is no exception. Funnily enough, it looks like the company was simply named after the title of the patent-in-suit – how’s that for creativity? On April 6, 2010, Mobile Commerce Framework (MCF) was issued US Patent No. 7,693,752 by the USPTO. MCF is represented by Jonathan Hangartner, owner of X-Patents. BonApp, a delicious new Foursquare hack suggests dishes at restaurants. I love Foursquare almost as much as I love food.

BonApp, a delicious new Foursquare hack suggests dishes at restaurants

And my love of food means I’m always up to try the best recommended dishes at a new restaurant. The problem with Foursquare is that it will tell me what restaurants are around me, but once I get there I have to dig through the tips to find out what looks good, which can be a bit awkward if you’re on a date with a non tech-reporter. This Email Got One Stanford Student A Huge Job At Foursquare. Two years ago, a Stanford business school student named Tristan Walker sent Foursquare cofounders Dennis Crowley and Naveen Selvadurai an email out of the blue, asking for a job.

This Email Got One Stanford Student A Huge Job At Foursquare

Today, Tristan is Foursquare's director of business development. During his tenure, he's built partnerships between Foursquare and huge brands such as Bravo, MTV, CNN, New York Times, NBA and Starbucks. To celebrate the two year anniversary of the email, Tristan just published it on his personal blog, along with some notes: Today marks two years since i sent my very first email to dennis and naveen (wow i was such a nerd!

Foursquare BizDev

Foursquare Growth.