Products, strategies, legal issues, anecdotes... Everything you must know about Facebook will be in this pearltree Aug 27
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The company announced a plan on Tuesday morning to encourage everyone on Facebook to start advertising their donor status on their pages, along with their birth dates and schools — a move that it hopes will create peer pressure to nudge more people to add their names to the rolls of registered organ donors. It is a rare foray by Facebook into social engineering from social networking, and one with a potentially profound effect, according to experts in the field of organ donation. They say people declaring on Facebook that they are organ donors could spur others to sign up at motor vehicle departments or online registries. But these experts say Facebook could create an informal alternative to such registries that could, even though it carries less legal weight, lead to more organ donations. That is because a disclosure on Facebook could provide the evidence of consent that family members need when deciding whether to donate the organs of a loved one, said Dr. Andrew M.
Facebook Urges Members to Add Organ Donor Status
Facebook Now Lets Users Identify Themselves As Organ Donors
Facebook has been credited with helping to power the ‘Arab Spring’ movement of democracy, and in further ‘we plan to save the world’ news, it is now unveiling a new feature: tell the world you’re an organ donor. Starting today, you can add that you’re an organ donor to your timeline, and share your story about when, where or why you decided to become a donor, says Facebook. If you’re not already registered with a U.S. state or national organ donation registry, they are linking to the official donor registry as well. However, support for sharing that you are an organ donor in another country outside the U.S. is very patchy.
Facebook launches 'marketing classroom' for businesses | Econsultancy
Facebook has launched a marketing classroom that aims to help businesses build their presence on the social network. It features video demonstrations, livestreamed events and worksheets that focus on areas such as Sponsored Stories, as well as how to measure and improve ad campaigns. I think this will be an ongoing process. As Facebook continues to make changes to its ad platform, it will get more people looking to buy ads with no idea how it really works.” He said that it would be useful for Facebook to educate brands how they can get the most out of the timeline, particularly around promoting the use of apps, as at the moment the timeline wall is featured more prominently than branded apps.
To work with Congress and encourage minority-owned small businesses to use its marketing products, I’ve learned Facebook has just created a new Head of Community Engagement role to be filled by Susan Gonzales. Until now, Gonzales was a full-time consultant in Facebook’s DC office where she’s led external affairs since August. Before that she was the VP of Comcast’s community foundation, and is currently the Vice Chairperson of the Congressional Hispanic Caucus Institute.
Facebook To Court Minority Biz Groups With New Head Of Community Engagement | TechCrunch
Facebook's "Premium" - A User's Nightmare?
“People worry that technology will disconnect us, but study after study…has shown that it strengthens us,” said Facebook’s COO Sheryl Sandberg today in New York City. What Facebook’s technology is doing, is connecting brands with human beings. Facebook has enabled marketers to take advantage of the same technology that all of us have.
Pay To “Highlight” Your Facebook Status Updates To More Friends – A Reckless New Ads Test
Only 12% of your friends see your average status update, but Facebook is testing an option called “Highlight” that lets you pay a few dollars to have one of your posts appear to more friends. Highlight lets the average user, not Pages or businesses, select an “important post” and “make sure friends see this”, but not color it yellow as Stuff wrote when it first spotted the feature. A tiny percentage of the user base is now seeing tests of a paid version of Highlight, but there’s also a free one designed to check if users are at all interested in the option.
Jason Kincaid currently works as a writer at TechCrunch. He grew up in Danville, California and later relocated to UCLA in Los Angeles, California, where he studied biology with a minor in ‘Society and Genetics’. You can reach him at jkincaidtc@gmail.com (he has other addresses too, so don’t worry if you have a different one). → Learn More Today at a special event at its headquarters in Palo Alto, California, Facebook CEO Mark Zuckerberg has taken the stage to unveil some key new announcements (you can find our live notes and a live stream right here ). One of the first things Zuckerberg announced: Facebook has observed the the rate that its users are sharing is increasing at an exponential rate. He explains that if you look at any Facebook user, on average, the amount they share today is twice what they shared a year ago — and in one year they’ll probably be sharing twice as much as they are today.
Zuckerberg: Online Sharing Is Growing At An Exponential Rate (And Users Are Sharing 4 Billion Things A Day)
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