background preloader

Facebook Timeline for brands

Facebook Twitter

The Startup’s Guide to Facebook Fan Pages. Facebook Unleashes Powerful Marketing Tool: Page Post Targeting By Age, Gender, and More. Today Facebook begins the roll out of “Page Post Targeting Enhanced” allowing Pages to target their posts to segments of fans with certain genders, ages, Likes, and other characteristics so they can tailor market messages to specific audiences. For example, a business could tell teens they’ve got “swag” while telling adults they’re “reputable”. Until now, Facebook Pages could only target posts to fans of certain locations and languages, but the social network just told some admins that the new targeting options are opening to a select number of Pages today and will roll out to all Pages over the next few weeks. The tool could make Pages even more useful to marketers and convince them to pay for ads to buy additional fans. The news comes from a member of a closed Facebook group for social marketers, who wrote that he received the following info from Facebook: That could translate into more traffic and awareness driven, and lead marketers to become even more dependent on Facebook.

The Complete Guide. Now that Facebook Timeline has finally rolled out for brands, companies have endless opportunities to refresh their social media strategy. Sounds overwhelming, doesn't it? Let's break it down. As of Wednesday, brands can opt in on the new features. If you're not familiar with them, be sure to review them here before you dive into this project. Some of the prominent changes include a new layout with cover photo, highlighting features and the ability to edit and update without navigating to a separate page.

Timeline will automatically go live for all brand pages Mar. 30 As predicted, these new features will be a huge opportunity for brands that want to tell a more engaging and authentic story. Some feel that this could be a potential downfall for companies that do not excel at providing engaging content or brands with various operations compared to those who concisely define themselves under one umbrella. The Way We See Brand Pages. 6 Big Changes Every Marketer Needs to Understand. Victoria Ransom is founder and CEO of Wildfire Interactive, the global leader in social media marketing software. Victoria and Wildfire will host a free webinar on March 2 at 10 a.m. PT, entitled “Timeline for Brands: How to Make the Switch,” further outlining best practices for brands in transitioning to Facebook’s new Timeline format. Today Facebook announced to brand marketers the world over that, within the month, everything they knew about fan Pages on Facebook would be overturned.

While you get your brand ready for the new Timeline format, here are six important changes to keep top-of-mind. 1. What’s new: The format of Timeline for brands is quite similar to Timeline for personal profiles. Recommendation: Milestones present an important and dramatic opportunity to educate the public, humanize the brand and remove a perception of corporate anonymity. 2. What’s new: The new Timeline format does not have the left-side panel of links, which could include hundreds of different tabs. 3. 5 Most Essential Facebook Marketing Metrics. Here are five simple, but oh-so-useful social media metrics you should be measuring right now. Volume The first — and easiest — social media metric to measure is volume.

What is the size of the conversation about your brand or your campaign? Volume is a great initial indicator of interest. People tend to talk about things they either love or hate, but they rarely talk about things they simply don’t care about at all. While volume can seem like a simple counting metric, there’s more to it than just counting likes and wall posts. It’s important to measure the number of messages about your brand, as well as the number of people talking about your brand, and track how both of those numbers change over time. Facebook insights has a useful metric, cleverly called “people talking about this” that measures how many unique people have posted something to their walls about your brand page. Learn when volume is higher — are there days or times when more people seem to be talking about your brand? Reach. How to Use the New Facebook Page Admin Panel. Dave Kerpen is the CEO of Likeable, a social media agency that has worked with more than 200 leading brands including 1-800Flowers.com, Verizon and Neutrogena.

He is author of the New York Times best seller Likeable Social Media. When Facebook introduced Timeline for Pages, it gave brands a greater opportunity to connect with their audiences. One of Facebook’s most helpful new features, the Admin Panel, is a one-stop shop for the tools and tips brands need to manage this connection. 1. Notifications The notifications panel gathers all of your brand’s notifications into one place, so you don’t have to leave the page to see new Likes, comments and tags. But don’t forget to respond to the activity on your page. 2. The new likes section is just what it sounds like: a place to help you keep track of your new fans. 3.

The insights panel is a great way to instantly see how your content is affecting brand activity on your page. 4. 5. 6. Seven Startups Leveraging Facebook’s Open Graph. A Guide to Facebook Timeline for Small Business Brands. This week, Facebook announced a major change to how brands – including small businesses – can use Facebook to share their stories on the site. Facebook Timeline has been rolled out to individual user profiles, but now, businesses will also have the new look on their pages.

As of this week, businesses can turn on Timeline; otherwise the changes will be automatically rolled out to all pages on March 30. But before you turn on Timeline, it’s important to understand all the changes that are coming. So, what does Facebook Timeline for brand pages mean? We tuned into Facebook’s recent live marketing event on what’s new with Facebook for brands, so here’s a rundown of some of the major changes you’ll see. Updated Layout, Experience, & Page Content Types The first thing you’ll notice when visiting a business page using Timeline is the new look and feel, characterized by the use of two images featured prominently at the top of the page.

Here’s an overview of these elements. A Beginner’s Guide to Facebook Insights. Facebook Insights is a pretty powerful tool for those wanting to track user interaction on their Facebook Fan Page. Facebook Insights can be seen by all the admins of your page and it can help you track the number of active users to better understand page performance. By using Facebook Insights you’ll be able to determine the best time of day to post, the best day of the week to post and what type of content is most popular.

It is important to note that the Facebook Insights tool is constantly updated to reflect your page’s developments and any patterns that may form. So you’ll need to keep checking back to keep in the loop. Here are some useful steps for individuals new to Facebook Insights: 1. Click on the gear wheel on your Facebook Fan Page and select ‘View Insights’. 2. Below the graph you’ll see your latest posts and learn about their virality. You can sort posts by the following types: all post typespostsphotoslinksvideosplatform postsquestions 3. 4. 5. 6. 7.

8 Surefire Ways To Increase Engagement Facebook. According to a survey conducted by The Creative Group, more than 50% of advertising and marketing executives said they expect companies to increase their investment in Facebook this year. Facebook is simple, you update your wall and people will flock to your page and respond, right?

That is the dream that every business owner believes before they get started; or that is what they’ve learned from people who claimed to be ‘experts’ in this field. Most of them tend to give up or stop updating their page when they aren’t seeing the results that they want despite their constant updates. Here is the hard truth; people don’t want to hear about your products all the time. Why would they? When they’ve been bombarded daily with advertisements from all possible platforms – from TV, to radio broadcasts, giant billboards, and even while you’re surfing the web. To increase engagement on Facebook, you need to create content that is not only relevant but personal too. 1. 2. 3. 4. 5. 6. 7. 8.

Some new geeky Facebook lists and advice for startups launching. Yesterday I went through hundreds of startups’ Facebook pages. Why? I built a new list of hundreds of startups. You should subscribe to it. I also added a lot of investors onto my startup investor list. Why on Facebook? 1. Anyway, that’s a long way of getting around to some things I’ve noticed that Startups could improve on when launching their companies (I’ll be at Techcrunch Disrupt with our awesome new video studio thanks to New Tek’s Tricaster to meet the latest startups launching. 1. While I’m thinking of Techcrunch Disrupt, here’s some ideas for how you can use your Facebook page to scale out your conference investment (it is expensive). 1. What about you?