Facebook and Marketing
“People worry that technology will disconnect us, but study after study…has shown that it strengthens us,” said Facebook’s COO Sheryl Sandberg today in New York City.
Only 12% of your friends see your average status update, but Facebook is testing an option called “Highlight” that lets you pay a few dollars to have one of your posts appear to more friends.
Facebook has launched a marketing classroom that aims to help businesses build their presence on the social network. It features video demonstrations, livestreamed events and worksheets that focus on areas such as Sponsored Stories, as well as how to measure and improve ad campaigns.
To work with Congress and encourage minority-owned small businesses to use its marketing products, I’ve learned Facebook has just created a new Head of Community Engagement role to be filled by Susan Gonzales .