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6 idées reçues sur le marketing d'influence - Content Marketing Académie. Latest news on social media and tips on using Facebook, Twitter, Foursquare, LinkedIn, Pinterest, Instagram… Influencer marketing is becoming one of the hottest trends of the past year, and everyone is clamouring to gain a better understanding of it and how to use it.

Latest news on social media and tips on using Facebook, Twitter, Foursquare, LinkedIn, Pinterest, Instagram…

On the other hand, many find that micro-influencer marketing – which is increasingly showing its powers – works best for them. Yet, this new field is largely undefined – and there doesn’t seem to be a clear consensus as to how much it costs. Micro-influencers are the new field in influencer marketing. BI Intelligence This story was delivered to BI Intelligence "Digital Media Briefing" subscribers.

Micro-influencers are the new field in influencer marketing

To learn more and subscribe, please click here. A new field is emerging in influencer marketing where brands are paying people with minimal followings on social media to promote their products, BuzzFeed reports. Advertising businesses are tapping into this emerging trend to turn to “everyday” social users into influencers overnight: Three reasons why brands should use micro-influencers. CONTRARY to popular belief, bigger isn’t always better – especially when it comes to influencers being paid to produce content for brands.

Three reasons why brands should use micro-influencers

Many brands have often resorted to splurging on huge influencers – with followers of more than a 100,000. But is that really the best way to reach out to consumers? Instead of using famous influencers, studies have shown that it is perhaps more effective for brands to use micro-influencers instead. Here are four reasons why brands should be looking to micro-influencers to engage more with their consumers. Micro-influencers are changing the way brands do social marketing according to new report. New York based discovery platform Bloglovin' has released research showing that it is micro-influencers that are changing the industry.

Micro-influencers are changing the way brands do social marketing according to new report

It has noticed a critical shift in what it terms the "next generation" of influencers. The survey was conducted in June 2016 through online polling of 2,500 micro-influencers that utilize its platform. Latest news on social media and tips on using Facebook, Twitter, Foursquare, LinkedIn, Pinterest, Instagram… In light of the growing distrust towards any sort of branded content, Influencer Marketing has been stamped as the pot of gold at the end of the rainbow.

Latest news on social media and tips on using Facebook, Twitter, Foursquare, LinkedIn, Pinterest, Instagram…

And on paper, it makes sense. Influencers have established a deep connection with their fans, and in their eyes, they come across as more independent, trustworthy, genuine, and relatable than a cold branded post. Could Micro-Influencers Be Your Best Bet for Paid Marketing? Credit: Alliance/Shutterstock Have you ever considered working with a popular public figure to promote your brand?

Could Micro-Influencers Be Your Best Bet for Paid Marketing?

If so, you're jumping on the influencer marketing bandwagon. According to a Social Media Today podcast, sponsored by Blog Meets Brand, 59 percent of marketers will increase their influencer marketing budgets next year. This might be because marketing-induced consumer-to-consumer word of mouth generates twice the sales of paid advertising, according to the podcast. But it's not just celebrities who can influence your target consumers. Is Celebrity Dead? Micro-Influencers' Power Over Consumers is Real - HireInfluence. Written by: Zahara Jade We all know that celebrities pull a lot of power.

Is Celebrity Dead? Micro-Influencers' Power Over Consumers is Real - HireInfluence

For as long as we can remember, celebrities have been the go-to brand ambassadors, wooing consumers with their fame, selling brands products with a split second ad appearance and nothing more. Move over, celebs. Influencers big and small, non-celebrities alike, are making waves as brand ambassadors in the consumer marketplace. Micro-Influencers: The New Way Forward? - HireInfluence. Written by: Zahara Jade Last week I wrote a post, Niche vs.

Micro-Influencers: The New Way Forward? - HireInfluence

Numbers: What Matters When Hiring an Influencer? Social media and influencer marketing are not too different than other things in our society – we look at the superficial, and the more sparkly, shiny, and bigger, the better. At least, many of us think that, right? For example, when it comes to influencers, many people and brands think that influencers who post tons of cool looking photos, drawing in massive amounts of followers, are the very best to hire. The rise of 'micro-influencers' on Instagram. There’s such a thing as being too popular.

The rise of 'micro-influencers' on Instagram

It turns out that once a social media influencer reaches a critical mass of followers, audience engagement actually begins to decrease. A survey of 2 million social media influencers by influencer marketing platform Markerly showed that for unpaid posts, Instagram influencers with fewer than 1,000 followers have a like rate of about 8 percent, while those with 1,000 to 10,000 followers have a like rate of 4 percent. As following base continues to increase, like rate keeps decreasing. Instagram influencers with 10,000 to 100,000 followers see a 2.4 percent like rate, compared to 1.7 percent for those with 1 million to 10 million followers and more.

Comment rate follows a similar pattern. Stratégie social media : pourquoi La Poste cible les influenceurs locaux. New Research Shows Micro-Influencers Drive Consumer Buying Behavior at Much Higher Rates Than Previously Thought. Nationwide study conducted by Dr.

New Research Shows Micro-Influencers Drive Consumer Buying Behavior at Much Higher Rates Than Previously Thought

Jonah Berger from the Wharton School and the Keller Fay Group sheds new light on the importance of this emerging influencer marketing channel SALT LAKE CITY (March 30, 2016) – A first-of-its-kind study was released today to examine how micro-influencers are driving buying behavior and by measuring the volume and impact of their recommendations on consumers. The study was conducted by Dr. Celebrities vs Fashion Bloggers : who is going to be the next favourite brand ambassador? A couple of months ago, we started a series of meetups about Influencer Marketing. So, to celebrate the beginning of Paris Fashion Week, I proposed the following topic: “From bloggers to influencers: how Influencer Marketing has disrupted the fashion world.” One of the main characteristics of Influencer Marketing is the fact that bloggers and influencers have the ability to shape customers’ purchasing decisions.

This is true because they take care of their community, create close ties with them and, most of all, they are credible. Influencer Marketing. Tori Stark October 25, 2016 The holiday season is just around the corner, and it promises to be one of the biggest shopping seasons yet. Comment gagner en impact grâce aux micro-influenceurs.