Technology Gateway. Competitor analysis. Author: Jim Riley Last updated: Sunday 23 September, 2012 Introduction Competitor Analysis is an important part of the strategic planning process.
This revision note outlines the main role of, and steps in, competitor analysis Why bother to analyse competitors? Some businesses think it is best to get on with their own plans and ignore the competition. Competitor analysis has several important roles in strategic planning: • To help management understand their competitive advantages/disadvantages relative to competitors • To generate understanding of competitors’ past, present (and most importantly) future strategies • To provide an informed basis to develop strategies to achieve competitive advantage in the future • To help forecast the returns that may be made from future investments (e.g. how will competitors respond to a new product or pricing strategy? Questions to ask What questions should be asked when undertaking competitor analysis? • Who are our competitors? • What threats do they pose?
Courses.wccnet.edu/~jwithrow/competitive-analysis/competitive_analysis1.pdf. Www.mindshifts.com.au/downloads/strategic%26competitive.pdf. Www.thestatenislandfoundation.org/report forms/Comp Analysis.pdf. Www.microstrategy.com/Download/files/Solutions/byDepartment/Sales_Forecast/Competitor.pdf. Www.grandangels.org/pdf/competitive analysis.pdf. Pages.stern.nyu.edu/~igiddy/articles/competitor_analysis.pdf. Free Excel Spreadsheets. Customized Templates | Financial Templates | High Quality Templates | Project Management | Able Bits | Addin Directory | Analyze It | Brush Tools | Business Rules | Custom Add Ins | Database Manager | Dashboards | Decision Analysis | Derivative Analysis | EZ Analyze | EZ Forecaster | FinCad-Derivatives | Free Economic Add On's | Free Navigation Tool Bar | Model Builder | Monte Carlo Simulation | Monte Carlo - Easy | Monte Carlo-Tukhi | NumXL | Portfolio Optimization | Risk Modeling | Sensitivity Toolkit | Simul-Stats | Spreadsheet ML | Statistical Analysis | Recover Corrupted Files | Tree Plan | Utilities | Value at Risk | XL Modeler | XL Sim | XL Stats |
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