The Von Wong - Be inspired. Fstoppers | Video Blog for Creative Professionals. Photofocus. Can India lead the mobile-Internet revolution? Almost 1,500 years ago, Indian mathematicians, including Aryabhata, Brahmagupta, and Pingala, transformed mathematics by conceiving the rules of the binary numeral system. While those rules today lie at the heart of the code powering the Internet, India has relatively few Internet users: just 7 percent of its population is connected to the Web, compared with 32 percent in China and 77 percent in the United States. Yet India has an opportunity to lead the world once again by becoming the first truly mobile digital society. All the elements are in place: the cost of network access and handsets is going down, wireless networks are going up, and Indian consumers already display an insatiable appetite for digital services.
In addition, bypassing the personal computer—moving straight to widespread mobile access—simply makes sense. Can India actually transform itself from an Internet laggard into a world leader? The Indian digital consumer Exhibit Enlarge Development roadblocks About the author. Hey, Mobile App Marketers, Start Audience Segmentation Now! | Artisan. Mobile apps lag well behind websites when it comes to issues of optimization, customization, and audience segmentation, but that gap has to close. The companies that figure out how to use the mobile app channel most effectively are the ones that will lead their competitors among the next generation of consumers. One of the major challenges for mobile app publishers is the issue of audience segmentation.
There is plenty of information available on mobile app usage if you want to review raw data logs. However, gleaning insight from that data in order to segment and target audiences is a different matter. As Philip Kotler outlined a decade ago, segments have to be measurable, substantial, accessible, differentiable, and actionable. Most mobile app analytics tools available today are extremely limited. In other words, app publishers can’t even get past the starting line when it comes to understanding mobile audiences.
So how do you get started? Use an iPad to pacify your toddler? Don't be a dummy! By Tanith Carey Published: 21:02 GMT, 2 January 2013 | Updated: 13:02 GMT, 3 January 2013 Dummy fixed firmly in mouth, staring down at the iPad before him, it’s a portrait of a little boy that says so much about modern childhood. Here is Kai Rooney, still not weaned off a pacifier at the age of three — yet sophisticated enough to navigate around a tablet computer so powerful he has the world in his chubby hands. As a mother I have to say there is something very familiar about the look of concentration on Kai’s face as he studies the device on holiday with his mother, footballer’s wife Coleen Rooney, this week.
Ahead of the game: Wayne Rooney's toddler son Kai with an iPad this week Only a few days ago I dubbed my family’s festive season ‘the iPad Christmas’ — because I’d never seen my two children and their cousins so immersed in such technology. These tablets and their various imitators topped the Christmas list of every child I know. Yes, there was peace and harmony. Travel. Photograph. Get Out There. XplorMor Team has explored the historic Virginian towns of Colonial America on several occasions, experiencing lovely sunny days featuring reenactments of colonial events and sipping hot cider by small bonfires on wintry nights. No matter the time of year, visiting Colonial America is a memorable experience into the history and founding of the United States.
Colonial Williamsburg, Virginia The area is compromised of three main sites known as the Colonial Triangle: Colonial Williamsburg, Historic Jamestowne and its recreated Settlement, and Yorktown. I asked one of our team members, Bryan Davis, about his experience with Colonial America as he was raised in the area and has seen its transformation over the years first hand. His reply, “The Colonial Triangle has gotten better and better. Replicas of the Colonial Ships, Jamestown Settlement, Virginia Replica of James Fort, Jamestown Settlement, Virginia Colonial Canon on the historic battlefield site, Yorktown, Virginia.
Hey, Mobile App Marketers, Start Audience Segmentation Now! | Artisan. Alternatives to cookie tracking – Ad Technology and Analytics. Cookies are a fundamental mechanism used in advertising industry for ad personalisation and behavioural targeting, re-targeting, frequency capping and much more (see my earlier post about how cookies are used in today’s internet). Nowadays, majority of ad technology providers that are disrupting* advertising industry are still relying on cookies to a great extent. With recent bad publicity around cookies, new european legislation (so called Cookie law) and new default settings in various web browsers (e.g. enabled DNT headers in Internet Explorer, blocking 3rd party cookies in Firefox and Safari), it is becoming critical to start looking for alternatives and implementing them. (*) In my opinion there isn’t much disruption happening, rather slow progress, but that’s another story about how crippled advertising industry is.
What are cookies? Cookies are key-value data stored by the browser on domain or domain/path level. Tracking methods. What are alternatives? Better tracking approach. DoubleClick: What is it and what does it do? | Technology. What is Doubleclick? Doubleclick is a business owned by Google that makes it money from online advertisers and publishers. This is done by: Ad-servingOnline publishers use Doubleclick to display adverts on their websites. Ad deliveryDoubleclick will let advertisers control how often an ad is shown to a browser, how long it is shown for and how often it will appear. Behavioural targetingThis comes in two categories: Targeting for one website owner: An online publisher can set a Doubleclick cookie to tell them what sections of their sites you are browsing.
Targeting in advertising networks: Google runs a service called Adsense, in which lots of different publishers pool the information they get on browsers. Who uses Doubleclick? Any web publishers can use Doubleclick, as long as they meet the company's terms and conditions. What information is Doubleclick tracking? In their privacy policy, Google explains how data is recorded from a generic Doubleclick cookie. How is this information used? Nexus 7: Helpful Tips and Tricks. Millennial Media Exchange (MMX. Millennial Media Unveils the Millennial Media Exchange. Millennial Media, in partnership with AppNexus, launches world’s largest premium mobile ad exchange BALTIMORE, Md.
--(BUSINESS WIRE)--Millennial Media (NYSE:MM) announced the availability of the Millennial Media Exchange (MMX), the world’s largest premium mobile advertising exchange. The MMX provides advertisers and developers a unique opportunity to buy and sell on a real-time, programmatic basis with unique data at scale. “By adding the industry-leading technology of AppNexus to the existing RTB exchange foundation that we have already built and acquired, the MMX will leapfrog existing solutions in the market and unlock tremendous value for our partners,” said Paul Palmieri, Chairman and CEO, Millennial Media.
“Our full ad tech stack will be one of the most powerful in the digital advertising industry, with further innovations already under development.” The MMX is immediately available to a select group of advertisers who have already established MMX seats. About Millennial Media. App Annie - App Ranking, Analytics, Market Intelligence. Why Clever And Lazy People Make The Best Leaders. Wikimedia Commons Potsdam - Unveiling of a monument in front of the new cemetery for WWI fallen paramedics, from left: Kurt von Hammerstein-Equord, Prince Eitel Friedrich of Prussia, Otto Hasse, Erich Raeder "You're looking for three things, generally, in a person," says Warren Buffett.
"Intelligence, energy, and integrity. And if they don't have the last one, don't even bother with the first two. " Ideally you want all three but people don't always cooperate. These qualities tend to be difficult to judge in hiring someone. So we end up with all sorts of combinations and permutations in organizations.
A lot of people feel that stupid people are the 'worst' problem. Simplifying greatly (and removing integrity from the equation), we end up with four combinations: stupid and hard-working, stupid and lazy, intelligent and hard-working, and intelligent and lazy. So what happens with smart lazy people? I divide my officers into four groups. This actually makes quite a bit of sense to me. Postmortem of a Venture-backed Startup. “Focus is saying no to 1,000 good ideas.” — Steve Jobs Events I realized the error of my customer acquisition strategy as I awkwardly made my way through a small Meetup I had just pitched. It was 11pm on a Tuesday, I was exhausted and still had real work to do once I got home.
Yet there I was, in a shitty bar trying not to skewer anyone with my Sonar sign as I dodged person after person asking me to install THEIR app. Lesson Learned: Events are for research, business development, and hiring; NOT for getting to 10,000,000 downloads. Brands & Agencies When MTV, Kraft, Digitas, and the like reached out to us we weren’t sure what they wanted. Be polite, but postpone brand and agency “intros” until you’ve built your own audience. Corollary: Investors know this. Side projects In the winter of 2011, we signed a partnership w/ Wired magazine to demonstrate our technology by providing visitors of their Times Square popup store with personalized in-store product recommendations. Competition Oops! Furniture on Fab - The World's Design Store. Photography Tutorial: A Quick Guide to Understanding Your DSLR Camera.
Hi guys! With Labor Day weekend coming up, I know a lot of us are going to be out there taking pictures! :) Since we have a long weekend to practice, I wanted to share with you this basic intro to SLR photography. If you have an SLR camera and are nervous to take it out of auto mode, this is the tutorial for you. You may have heard words like aperture, exposure, and shutter speed and wondered just how on earth they come together to give you a better photo. I’ll give you a brief introduction on what they do and how they affect your photos turning out too bright, too dark, too blurry or JUST RIGHT. :) This guide will show you how to get the most out of your SLR camera and give you confidence to take it out of auto mode in no time! Left: Canon T2i. To start, let’s put your camera in Aperture Priority mode or Shutter Priority mode. 1. Let’s talk a little bit about Aperture. A low aperture will also give you a shallow depth of field.
Canon 50mm f/1.8 f/1.8 1/200 sec ISO 800 Now you try! 2. 3. Tale Of A Top-10 App, Part 2: Marketing And Launch. Advertisement Our anticipation was building. Between defining our language translation app, sketching it out, obsessively designing and iterating, and juggling other projects — all covered in the first part of our case study — we had been working on Languages for close to a year. It was finally go time. Even the coolest app in the world is doomed to swiftly descend into the abyss of obscurity if no one knows about it. So, part two of our journey is all about marketing. Seriously, Marketing? I never thought of myself as a marketer.
The cool part is that, as I found out, marketing doesn’t have to be about spam, meaningless buzzwords or sleazy Twitter follower generators, and it certainly doesn’t have to be expensive. Marketing Starts From Day 1 We often have the misconception that marketing is what you do once you’ve launched a product. Sorry, no magic tricks here.
Do It Yourself You would think that the ideal situation is to have a boatload of cash and hire a public relations (PR) firm. Why? RevMob Review - How I'm Pulling In $125 eCPM With RevMob. “It’s money that matters.” – Randy Newman The secret’s out – it’s not easy to make money with apps. Everyone who’s on this blog at some point has watched, read or purchased content from someone talking about how you can make millions of dollars with apps. They talk about how every download you can get is going to make you AT LEAST $1…all you need to do is get apps in the store. I hate to break it to you, but that’s bullshit. If you think that you’re just going to sit back, relax, and watch the money pour in, you’re in for a rude awakening.
App monetization is not about being in the game, it’s about winning. It’s not about downloads, it’s about dollars. In fact, if it wasn’t for a few key app monetization networks, I’d be in a lot of trouble. Fun fact – last week the in-app purchases from 3 of my apps made me about $70. In-app purchases took me 2 days to program in and $300 in development work.
Some people have different results, no question. Yeah, you heard me. Glory, glory, hallelujah. Nalini Khan. Aiaca | All India Artisans and Craftworkers Welfare Association | Handcrafted Product Sourcing from India. Weaving jamdani wonders. Apart from being the seat of culture with its poets, philosophers, musicians and textiles, what is prominent in Varanasi is the rich brocades, the soft jamdani and the versatile draw loom. The jamdani is a great technical achievement of Indian weavers and it means “loom-embroidered,” truly one of the most exquisite products of Indian handloom fabrics. The word jamdani is of Persian origin – ‘jam' means flower, and ‘dani' means vase or container. In Pupul Jayakar's words, it is a cloth that is “light to the body, that moves to the gentlest breeze, a cloth of great beauty recalling flowers and running water and moonlight…” indicating the delicacy of its colour and weave.
The Mughal aristocracy lifted the textile to its heights, when they captured the centres and these woven dreams were presented in all their diaphanous beauty to the Emperors year after year. The luminous gold in the sheer tissues is so subtle and captivating. Travelling techniques The design range is mind boggling.