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Newsletters must be designed to facilitate scanning. In our first study, 23% of the newsletters were read thoroughly. In our third study, four years later, only 19% of the newsletters were read thoroughly.
Email Newsletter Usability (Executive Summary)
29 Ways to Collect Email Addresses for Your Business
Host your own event - Art galleries, software companies (one here has a party every quarter and invites the neighboring businesses), retail shops, consultants (lunch & learn) can all host an event and request attendees to sign up. Trade newsletter space with a neighboring business, include a link for their opt-in form and ask them to include you rs in their newsletter. SEO - Make sure you optimize your site for your keywords. You need to be at the top of the natural search when people are looking for your products or services. Include a forward-to-a-friend link in your emails just in case your recipient wants to forward your content to someone they think will find it interesting.
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