Email Newsletter Usability (Executive Summary) Newsletters can create much more of a bond between a user and a company than a website can.
However, usability problems have a much stronger impact. This report shows what happened when real people used a broad set of real newsletters. We watched and observed as they tried to get on and off subscription lists, maintain their subscriptions, and receive and review issues in their inboxes. 29 Ways to Collect Email Addresses for Your Business. Looking for ways to grow your list of newsletter subscribers?
There are a ton of ways to get people to sign up for your weekly or monthly email marketing campaigns. I’ve put together a list for you to read, so you have heaps of options for growing your list. Include a link to your newsletter sign up form in the main navigation bar of your website and/or blog. WiseGEEK: clear answers for common questions.