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Environmental issues can be overwhelming and confusing which is why organizations seeking better communication tools to persuade, change and challenge constituents turn to Funnel Incorporated for information design, infographics and icons. One well-executed infographic or icon can be used for fundraising, presentations, media outreach, online, annual reports, events and more making this investment cost effective as well. "Transparent organizations seeking to avoid the green washing backlash are wise to eschew superficial claims, window dressing and data manipulation," says Lin Wilson, Creative Director of Funnel Incorporated.
In corporate design brochures and booklets are a standard tool for promotion and advertising. They are tiny books or magazines which lay around in conference halls, offices and waiting rooms. Sometimes they contain an annual report of the company or showcase the portfolio of an artist. Brochures can also be included in CDs and DVDs; however, usually they are given away as freebies (e.g. they may contain a calendar or some poster inside).