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Not interested? You can still browse articles published in the last 30 days from our homepage and receive your daily and weekly fix of entrepreneurial ideas through our free newsletters. Is There a Better Word for Doom? If “global warming” conjures visions of intractable scientific debate, frugal living, and hemp-clad activists, you are not alone.
And that’s a big problem, say experts at EcoAmerica, a nonprofit environmental marketing firm in Washington DC. In a report to be released the first week in June — though a summary was accidentally leaked by email to the press late last month — the firm has compiled the results of extensive polling and focus-group sessions conducted over the last several years. Those studies, according to EcoAmerica, indicate that words like “global warming,” “cap and trade,” and “carbon dioxide” turn people off.
2009 Green Brands Global Survey published. NEW YORK (July 21, 2009) - A newly released survey, conducted in seven countries - the United States, the United Kingdom, China, Brazil, India, Germany and France -- indicates that while many environmental beliefs and behaviors are shared across different consumer cultures, others vary widely.
Generally, consumers in the US, UK, Germany and France tend to align in their attitudes, while consumers in Brazil, India, and China have divergent views, and are particularly inclined to seek green products and to favor companies they consider green. The research, conducted by WPP agencies (NASDAQ: WPPGY) Cohn & Wolfe, Landor Associates and Penn, Schoen & Berland Associates (PSB) as well as independent strategy consulting firm Esty Environmental Partners, also identifies some critical trends on which consumers are in global agreement.
The study finds similar global agreement when consumers are asked about how important it is that companies be "green. "