Will Getting Rid of ‘Fashion Bloggers’ Return Fashion Week to Its Former Glory? This past fall, Oscar de la Renta expressed frustration with Fashion Week’s “megashows,” which are full of “20 million people with zero connection to the clothes.” In response, he announced a plan to cut his invite list to a maximum of 350 carefully selected invitees. Now Catherine Bennett, senior vice president and managing director for IMG, says the company that runs Mercedes-Benz Fashion Week will make similar changes to its shows next season. She tells the Wall Street Journal that Fashion Week “was becoming a zoo. What used to be a platform for established designers to debut their collections to select media and buyers has developed into a cluttered, often cost-prohibitive and exhausting period for our industry to effectively do business.”
In many ways, that's true. WSJ reports that IMG will introduce two redesigned venues at the tents at Lincoln Center in February, one of which will be more industrial in feel, and the other more “intimate.” The Oversaturation Situation: Are Fashion Blogs Becoming Obsolete? | DFW Style Daily. Pose. Click. Upload. With just a simple picture and an outfit of the day, fashion bloggers aim to transform clicks into income. Whether blogging as a hobby or as a hopeful gateway into the fashion industry, their numbers are rapidly multiplying. But, like kitschy yogurt shops and horror movie franchises, could this boom lead to oversaturation and consumer fatigue? Some sources believe so. Courtney Kerr: What Courtney Wore Reality star, morning show host, and fashion blogger Courtney Kerr commands a large audience through her blog, What Courtney Wore.
Courtney Kerr: The Ultimate Chic Combination The question is whether or not this lucky lady is among the last to hop a departing train as it leaves the station? Mercedes-Benz Fashion Week insiders recently expressed frustration with “too many fashion bloggers.” Despite dissatisfaction, however, statistics challenge notions like that of the famed designer. Alex Small: Small 4 Style Cynthia Smoot: Oh So Cynthia. Is the era of selfie-centred fashion blogging coming to an end? Dressed to impress and armed with cellphones to keep their legions of social media followers happy, fashion bloggers are easy to spot at parties, runway shows and boutique openings in the city. Bloggers have demystified and democratised the once veiled world of high fashion and their number, and that of their followers, has rapidly proliferated. The low barriers to entry and allure of free products and parties mean the fashion blogging scene in Hong Kong is booming.
But as with the global phenomenon, what started as individuals' original comments on style have increasingly moved towards an economy of paid-for social media content. Bloggers' posts about fashion items and attendance at events are commonly paid for either in products or cash. The free stuff is a bad cycle. There are less obvious ways to make money Grace Chan, Blogger Similarly, blogger and stylist No.7, whose real name is Cecilia Ngan, has brands tripping over themselves to reach her 233,000 followers on Instagram alone. The Decline and Fall of Blogging?