Global Economy. People. Sustainability and Fashion. Politics. Technology. Art and Culture. Social Media. JD.com Looks to Post-Brexit UK for Cross-Border Fashion Sales. As foreign luxury brands remain a lucrative target for China’s top e-commerce platforms, B2C online retailer JD.com continues its push to attract fashion labels abroad with a current focus on British companies.
During London Fashion Week earlier this month, the brand staged its third international runway show following similar presentations at New York and Milan’s fashion weeks in previous seasons. Featuring collections by Chinese designers including EVE de CINA, Kevin Kelly, NE TIGER, By Creations, and X Lando, items on the show’s runway were made available for purchase on JD.com. But these shows haven’t just been about exposing Chinese fashion labels to an international audience, as they have also helped JD.com gain attention for its efforts to encourage partnerships with foreign clothing brands. Fashion week is more than expensive brands - The Crimson White.
It’s September, and in the fashion world that means a few very important weeks of new trends, designs and designer collections.
Designers are determined to put their best foot forward this month at fashion weeks, showing their collections for spring and summer 2017. New York Fashion Week finished up last week, followed by London this week and Milan is happening right now. Paris Fashion Week, considered to be the grand finale to fashion weeks, starts next Tuesday.
River Island is launching a one-stop basics shop. Topshop Creative Director Kate Phelan See Now Buy Now Collection Preview. WHEN Topshop unveils its Unique collection to the world later today, a line will be drawn in the sand.
The high-street retailer is going where only a few on the London Fashion Week schedule have ventured: see-now, buy now, and in true retail fashion, the high-street favourite invited us in to its central London HQ this week for an exclusive preview. Alastair Nicol “I think the whole point of runway-to-retail is that its visible,” Kate Phelan, creative director at Topshop, told us as she talked us through the 32-piece edit – 60 per cent of which makes up autumn/winter 2016 and will be available to purchase immediately, while the remaining 40 per cent is pre spring/summer 2017 and will land in November. While a lot of brands’ concept of runway to retail entails making a small capsule collection available immediately, Topshop is going all the way.
“Absolutely everything will go into production. Beyoncé's new Ivy Park collection is out at Topshop now. Beyoncé is back for another Ivy Park campaign, which has just been released online, courtesy of Ivy Park and the Queen herself, who, as expected, slays in it.
The campaign images feature her in the activewear label's best and in a backbend – an apt pose, considering Bey, in a voiceover in the promo video said, "I stretch my body out like the horizon. I teach my body everyday that I can go a little further. I know my body can learn how to bend and not break. " She goes on to talk about what she does when she's about to give. "I picture that one person I love more than anyone. It's so beautiful. Rest assured that we will be seeing a lot more Ivy Park-clad girls at the gym and yoga studio soon. Savvy designers - including Burberry and Topshop - unveil 'seasonless' collections.
The luxury fashion market may have suffered in the past few years but designers are more eager than ever to turn it around.
Indeed, some of the biggest brands showing at London Fashion Week have put on a defiant display to the traditionalists in Paris by unveiling 'seasonless' collections that consumers can buy fresh off the runway. It's a defiant move considering that for the past 100 years we've had to wait at least six months to get our hands on anything shown on the catwalk. Usually if you watched a show in September, you'd witness spring/summer’s designs sashaying down the runway but not be able to get your hands on them until the following March.
So, in a majorly modern move for the fashion industry, the likes of Burberry, Topshop Unique and Alice Temperley have heralded the end of ‘The Season’ with 'see-now-buy-now' collections. The model is about giving consumers a new way to discover more from the brands they know and love. On Sunday, Sir Philip Green's Topshop did the exact same. Amazon Fashion Sashays Across U.S. and Europe. Amazon is already the biggest online clothing retailer in the U.S., thanks to the huge volumes of affordable basics and private label items it ships.
Not content with conquering the mass market, the internet giant now wants to dominate the more upmarket end of the fashion spectrum, and is rolling out an international ad campaign to boost its style credentials. The exclusive world of runway fashion may not be a natural fit with Amazon's high turnover, heavy discount culture, but the film, by four-year-old independent shop Joint London, cleverly weaves designer clothing and uncompromising style into a story that is unashamedly Amazon. It's breaking this week in the U.S. and started airing last week in Europe.