A Recap of the Top Blog Posts in Callbox Malaysia in 2016. 2016 has its ups and downs, yet every turn on this roller coaster ride comes with learning from wrong decisions. Another year has passed. And right now, we’re facing 2017 full of hopes, new learnings and opportunities. if you’re one of those who have read, viewed, shared and learned from our blogs, thank you. And if you’re looking for informational blog post about B2B telemarketing, SEO, Lead generation, Appointment setting, etc. I’m sure you won’t mind if I take you back to last year’s top blogs.
Here are our Top 5 Most Viewed and Most Shared Blogs for 2016. Top 5 Most Viewed in 2016 #1: Outsourcing Guide: Homebased Telemarketer or B2B Telemarketing Company #2: From Wannabe to Superstar: How to Do Marketing in Asia #3: How To Build Rapport Fast In Appointment Setting #4: 5 Mistakes That Attract Sales Objection: How to Turn it into a Success!
#5: Why Listening is an Important Component in Telemarketing Top 5 Most Shared in 2016 #1: NEVER Forget these 7 Ground Rules for Creating Engaging Content. About Callbox. Lead Generation for Software Products | Callbox Malaysia. The software buying process has a minimum of six stages. Generating leads for software products requires a profound understanding of the software buying process. When the goal is to generate software leads, sales professionals know to choose Callbox to speed up lead generation. We set appointments with top corporate decision makers including Chief Executive Officers, IT Managers, Chief Financial Officers, and Controllers. We generate software sales leads and set appointments for companies providing mid-level and enterprise level software solutions including: Accounting and Financial SoftwareERP SoftwareBusiness Intelligence SoftwareCRM SoftwareWorkforce Management SoftwareHR and Payroll SoftwareContent and Document Management SoftwareIndustry-specific Applications Dial 888.810.7464 to speak with a Callbox representative.
The Savvy Marketer. Don’t know where to allocate the biggest chunk of your marketing budget next year? How about which platform will have the best odds in having maximum ROI? We brainstormed ideas, assessed the merits of each, analyzed data, and interpreted recent developments vis-à-vis previous trends before coming up with a realistic view of next year’s marketing trends. To make the right decisions, you need more than just prudence and a discerning mind. You need this ebook, too. Read this ebook to find out: Where to put your money in Digital MarketingHow to best take advantage of social mediaWhy infotainment and bite-size videos are vitalWhy you should step up your Influencer Marketing gameWhy you’re in the wrong job if you’re not big on Mobile Marketing. Untitled. SMART Marketing Tips from Influencers. To become one of the best, you need to learn from one of the best. The following people are considered the most influential, innovative and effective leaders controlling media and marketing.
They stand out when it comes to revenue growth and marketing performance. In order to become one of the best in marketing, you need to learn from some of the best and most influential people in marketing. Find out who they are and the pieces of advice they can give to their fellow marketers and entrepreneurs. 1.) Larry Page CEO, co-founder, Google Larry Page together Sergey Brin formed Google on September 4 1998.
Here are his advices to all web marketers during one of his conference. Communicate with your audience. Related: Top Ten Thought Leaders in Sales and Marketing in Asia 2.) CEO, chairman, co-founder, Facebook Mark Zuckerberg changed the way people stay connected with families and friends by exchanging messages, post status updates and photos and share videos. Have a big dream. 3.) 4.) 5.) From a Wanna Be, How can you be the Marketing Superstar in Asia. Japanese Dj, singer-songwriter and comedian Kosaka Daimaou aka Piko-Taro-Kosaka rose to world stardom in just a month after his song “PPAP” was uploaded over Youtube with over 24 million views, and counting.
The song may sound quite dorky to some people but others see a unique character in it that draws people from all walks of life to get LSS (last song syndrome) by it and even create their own version of the song and be shown over social media sites. The lyrics are short, simple and familiar to listeners which have made the song instantaneously popular. “I have a pen, I have an apple, urgh, Apple Pen,” “I have a pen, I have pineapple, urgh, Pineapple Pen” Credit: thequackers.altervista.org Voila!
Like Kosaka, marketing specialists can become superstars in their field. Engage Trade Fairs are perfect venues where you can meet and greet prospects who are likely to become future buyers. Influence Related: SMART Marketing Tips from Influencers Clear Messaging starts in you. Nurture. The Savvy Marketer. Where to Dominate Aside Google (Search Engines in Asia) When a brand turns into a verb – and not just an ordinary verb at that, one that many of us do nearly as regularly as breathing and blinking – you know you have a great product.
And when that same brand, which is now a full-fledged verb, makes the word “search” sound ancient, what you have is a revolutionary invention. Notice we don’t use “look it up” or “check the dictionary” or “try the internet” anymore when we tell someone to look for the definition of something? We just say “google it”. Heck, we have learned to trust Google so much instead of calling the family physician for an opinion on that recent spate of absentmindedness, we simply google “symptoms of early Alzheimer’s”. Yes, Google has turned into some omniscient virtual entity, and if somebody starts claiming miracles, too, somebody just might turn it into a religion. Even in marketing, where the world wide web is a non-negotiable must-have, Google wields a great deal of influence. Related: Cost Efficient SEO Marketing?
Yahoo! Online Marketing - B2B Lead Generation Company Malaysia. From a Wanna Be, How can you be the Marketing Superstar in Asia. Do you Have these Essentials in your Digital Marketing? - Business Leads Malaysia. The worst mistake any sensible marketer with a vision for “higher ROI” would make is to use technologies without having a clear roadmap presenting a detailed illustration of the market landscape. For most, it is clearly easier to say something like “I am going to swell my database of qualified leads through modern means” than to recognize potential risks and valuable conduits. From the perspective of a seasoned marketer, that kind of attitude leaves an organization in marketing limbo. Right now, it is technological competency that places brands in the crosshairs of interested buyers. For Andrew Moravick, “Best-in-Class CMOs” are able to drive successes because they frame their minds on key essentials. In his article for CMO Essentials, Moravick arrives at four of these.
At a high level, Best-in-Class CMOs consistently use data to identify the right areas for marketing investments to deliver the highest marketing returns. Learn More Email Marketing Statistics! Than their comparable peers. SOCIAL INFLUENCERS: The Powers-That-Be. B2B Marketing in Malaysia: 5 Points on Enhancing Thought Leadership. Want your brand to digitally dominate the Malaysian B2B arena? Call it a long shot, but it will be close to a possibility once you have established yourself as a thought leader and made important strides in terms of influencing buyer decisions. Crimson Marketing CEO Glen Gow has outlined five important points to building thought leadership. 1. Authenticity Is key According to Michael Brenner, former VP of Marketing and Content Strategy at SAP, in an article for Forbes, “thought leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.”
Rather than push out half-baked content that’s merely trying to give the impression that you’re an authority in your field, you need to actually acquire the necessary knowledge and provide B2B buyers with purposeful, practical advice. 2. Do you know what pains your B2B buyers? 3. 4. You know the saying “out of sight, out of mind?” 5. The Greatest Marketing Strategy Question: Inbound or Outbound? - B2B Lead Generation Company Malaysia. Marketing strategies are interesting. The fact that drafting an approach is a volatile task allows for a variety of options that B2B telemarketing companies could follow.
There is simply no linear formula to follow as there are two vital forms of marketing which you can pursue, inbound and outbound. For a campaign to earn its success, it is important for a business decision-maker to know which method would prove the best. Would you use the inbound techniques in SEO and social media, or would you put more focus on the outbound methods of traditional advertising, direct mail and phone calls? The following considerations will guide you in creating a successful marketing plan: Cost Efficiency. Gauging the success of a campaign should also be reflected in the ROI. Content Engagement. Market Diversity. We can see that inbound and outbound marketing seem to oppose each other. For example, a business may send direct mails containing links to the enterprise’s blogsite and social media pages.
Do you Have these Essentials in your Digital Marketing? - Business Leads Malaysia. The Greatest Marketing Strategy Question: Inbound or Outbound? - B2B Lead Generation Company Malaysia. A Comprehensive Guide for Content Marketing in Malaysia this 2016. There’s about 2 million content published over the web in just one day – what makes your content stand out?
If you think content marketing is as simple as hitting ‘publish’ then you’re doing it wrong. It’s long been proven that a quality blog outnumbers the website traffic provided by those that are poorly written. Even in this time, there are still B2B marketers that are still committing to their old ways. Wake up from that slumber, there’s more than just writing a 500-word article. According to Marketingprofs.com, Only 44% of B2B marketers say their organization is clear about what content marketing success or effectiveness looks like. So how do you craft content that your target audience will scroll back to and click on while browsing the search results? Make your content unconventional that it magnets the eyes. You might want to check out these articles on content marketing: Get some tips on our latest guides and blogs today!
B2B Lead Generation Malaysia: Why Malaysia is the Next Lead Generation Outsourcing Hub in Asia. For many businesses, the challenge of generating more sales leads can be a life and death struggle. You have to admit that, without such business leads, your business would be having a hard time reaching sales goals and profits. For that reason, organizing and investing in a lead generation campaign is a necessity.
While it is true that such marketing efforts come in many forms, you need to choose one that can bring in the most results. This is where the selection of the rightlead generation medium comes in. The reason why businesses come and go is due to their inability to capture a good portion of the market. Since marketing is an ever evolving art and science, we, as marketers, would be exposed to various tools and mediums that are aimed to attract the attention of business prospects. Social media is, for a lack of a better term, a social activity. Well, it also helps if you employ other mediums for your appointment setting efforts.
Sales Volume Freeze Over. De-Frost through Effective Telemarketing Campaign in Malaysia. While everyone knows that overrated theme song in that overrated movie, everyone has to be aware of the potential dangers of freezing sales volume. Photo by Freezing temperatures pose a great danger to a lot of things, even to B2B marketers. Ice-cold lead generation telemarketing programs are inefficient in the sense that they are not producing qualified B2B leads for the sales pipeline. Indeed, without qualified B2B leads, it is difficult for a business to meet sales goals. It is thus vital for managers to maintain and enhance their lead generation program. Here are ways to defrost your telemarketing program and produce a good flow of sales closes. Don’t Settle with Rejections. Any experienced telemarketer can tell you that rejections are a hindrance. Track your leads. One way to know whether your campaign is producing as intended is to track the activity of individual leads.
Manage leads. Change your perspective. Don’t let your sales freeze out. Abusing SEO Techniques. There is no such thing as a perfectly optimized page or site. There are going to be instances where some SEO techniques are not viable because of the site’s construction or programming. Search engines don’t want the perfect SEO’d site — they are more interested in what pages best fit the search by the users. If some of your page elements, such as your title tag and links, have the exact same text, your site could possibly be in trouble, because it looks like you are trying to manipulate the search engines. Not only do you have to consider your site’s elements, but you must also consider your inbound links as well. There are also words you should try to avoid using in search engine optimization. Natural Appearance Overusing SEO techniques may also flag your site as spammy and may de-weight your site.
It is best that you try to make your site appear as natural as possible rather than being optimized to the max, which it makes your site look unnatural. SOCIAL INFLUENCERS: The Powers-That-Be. B2B Lead Generation Malaysia: Three Hot Ways to Optimize your Marketing Automation Experience. For many businesses, the challenge of generating more sales leads can be a life and death struggle. You have to admit that, without such business leads, your business would be having a hard time reaching sales goals and profits. For that reason, organizing and investing in a lead generation campaign is a necessity. While it is true that such marketing efforts come in many forms, you need to choose one that can bring in the most results. This is where the selection of the rightlead generation medium comes in. And sometimes, the best methods for your business may be the most unexpected. The reason why businesses come and go is due to their inability to capture a good portion of the market.
To succeed in that regard, they need to be able to promote their business well, attract customers, as well as deliver whatever products or services they are offering. Social media is, for a lack of a better term, a social activity. NEVER Forget these 7 Ground Rules for Creating Engaging Content. With a target audience in mind, it can be very difficult to create enticing content that supplies your database with the best leads. Here is an excerpt from Matthew Broomfield’s article from GristOnline.com showing the correct approaches to writing for the B2B crowd. What the user wants matters most Clients won’t usually read your text unless they want information. So when writing for them online, start with the same question every time: what does the user want to know? Learn more in Content Marketing: The 5 Things You Should Be Writing for Cloud Buyers Really know your audience Your online readership is often less select and exclusive than those reading hard-copy.
Some of your online readers might not be so engaged with your subject matter on an everyday basis. Learn more in Content Marketing: Apply Segmentation for Better Understanding of your Audience Don’t just follow the crowd Heard about how more people are reading content on smartphones? Speak their language How people read online. 5 Successful Email Marketing Tips for Your Malaysian Campaign. Will Google’s NoFollow Link Policy Kill Your SEO? Not if you follow these tips. Callbox Dishes Out The Leads - B2B Lead Generation Company Malaysia. Things To Do When Generating Sales Leads Through Social Media. Why Malaysian B2B Companies need Data Profiling - B2B Lead Generation Company Malaysia. B2B Marketing in Malaysia: 5 Points on Enhancing Thought Leadership.
Giant Software Company Finds Callbox at the End of Quest for Sustainable Marketing Solution - B2B Lead Generation Company Malaysia. How To Pitch Your Sales In Malaysia In Just Two Minutes. A Comprehensive Guide for Content Marketing in Malaysia this 2016. The Best Medium For Getting More Sales Leads. NEVER Forget these 7 Ground Rules for Creating Engaging Content. The Reasons for a Collapsing Content Strategy in Malaysia. Things To Do When Generating Sales Leads Through Social Media. Do you Have these Essentials in your Digital Marketing? - Business Leads Malaysia. B2B Lead Generation Malaysia: Three Hot Ways to Optimize your Marketing Automation Experience. World-class Branding Consultancy Gets Marketing Boost with Callbox - B2B Lead Generation Company Malaysia. Callbox Integrates With Salesforce: A Better, More Efficient Client Experience in Malaysia - B2B Lead Generation Company Malaysia.
World-class Branding Consultancy Gets Marketing Boost with Callbox - B2B Lead Generation Company Malaysia. Online Marketing - B2B Lead Generation Company Malaysia. A Comprehensive Guide for Content Marketing in Malaysia this 2016. Marketing Automation: Hot or Not? - B2B Lead Generation Company Malaysia. Outsourcing B2B Telemarketing Services - B2B Lead Generation Company Malaysia. Bring Out Better Business Results with these Multi-Channel Tips.
The Proven Ways to Generate Sales Leads for IT Services in Malaysia. How To Motivate Your Inside Sales Team In Three Ways. Top 10 secrets of SEO. The Reasons for a Collapsing Content Strategy in Malaysia. A Comprehensive Guide for Content Marketing in Malaysia this 2016. Keeping Sales Leads Through Stellar Customer Experience. The Proven Ways to Generate Sales Leads for IT Services in Malaysia. Global Media Runs On Accurate Market Data - B2B Lead Generation Company Malaysia. The Greatest Marketing Strategy Question: Inbound or Outbound? - B2B Lead Generation Company Malaysia. An All-Inclusive Catalog in Choosing your Social Media Weapon. B2B Content Marketing: Trends, Lessons, and Insights. Search Traffic Declining? You're Not Alone (and What to Do About It) - B2B Lead Generation Company Malaysia.
Not The AdWords That You Used To Know - B2B Lead Generation Company Malaysia. Your LinkedIn Company Page Now Coughs Up Some Mighty Metrics - B2B Lead Generation Company Malaysia. Marketing Automation: Hot or Not? - B2B Lead Generation Company Malaysia. Australian Software Vendor Taps Callbox to Fast-track Sales in Asia-Pacific - B2B Lead Generation Company Malaysia. Callbox Delivers Intelligent Solutions to Speed Up Market Access - B2B Lead Generation Company Malaysia. Callbox Telemarketing Boosts Online Advertising - B2B Lead Generation Company Malaysia. World-class Branding Consultancy Gets Marketing Boost with Callbox.
Speaking for a Network Management and Security Company. Software Retailer Revamps Marketing Strategy, Improves Conversion. Software Company Transforms Marketing Activities after Using Callbox. Giant Software Company Finds Callbox at the End of Quest for Sustainable Marketing Solution - B2B Lead Generation Company Malaysia.