background preloader

Marketing

Facebook Twitter

Better Lead Generation Through Better Content Marketing. Let us put it this way – content will always be king.

Better Lead Generation Through Better Content Marketing

This is especially true where lead generation is involved. I mean, if you do not have a compelling, informative, as well as attractive content, you will not be able to attract enough prospective sales leads. That is why creating the best content should be part of your lead generation efforts. Now here lies the challenge: how will you create better content? Here is how to start: Analyze data – by now, you might have collected sufficient information about your audience. Callbox Integrates With Salesforce: A Better, More Efficient Client Experience in Malaysia - B2B Lead Generation Company Malaysia.

Years of innovation and hard work have been put in to give Callbox clients the best solutions for their business, as well as to enable managers and sales professionals to streamline business development.

Callbox Integrates With Salesforce: A Better, More Efficient Client Experience in Malaysia - B2B Lead Generation Company Malaysia

The challenge has always been to keep up with the changing times, especially with how technology evolves in exponential fashion even just in the last two decades. Callbox started out as a simple telemarketing firm, which eventually flourished into a multi-channel marketing machine. Now, in the age of cloud and automation, Callbox steps up to the plate, ready for another era of marketing savvy. Sales are Down in the Dumps? Better Check these Numbers - B2B Lead Generation Company Malaysia. B2B enterprises – from commercial cleaning providers to IT management consultants – need to underscore the effectiveness of their lead generation campaigns.

Sales are Down in the Dumps? Better Check these Numbers - B2B Lead Generation Company Malaysia

But if they ever experience a fall in revenue, they might want to review their performance in terms of winning sales. ZoomInfo.com presents the most important marketing metrics that managers need to maintain sales productivity. Number of Qualified Leads Generated – Knowing the number of leads that marketing generates and passes to the sales team can help identify if their efforts are working.

The number should always be increasing and can help determine when campaigns need to be adjusted. Speeding Up Lead Flow for Leading Payment Processor - B2B Lead Generation Company Malaysia. The Client The Client comprises of regional directors and division managers of one of the leading independent payment processors in the United States, handling credit and debit card transactions as well as payroll services for over 100,000 restaurants, hotels and other retail merchants.

Speeding Up Lead Flow for Leading Payment Processor - B2B Lead Generation Company Malaysia

They employ over 400 staff, and over 800 sales representatives. Leading Global Facilities Management Company Adopts Telemarketing after First Campaign with Callbox - B2B Lead Generation Company Malaysia. The Client The Client is an Australia-based privately-owned facilities management company with corporate headquarters in Saginaw, Michigan and Chicago, Illinois.

Leading Global Facilities Management Company Adopts Telemarketing after First Campaign with Callbox - B2B Lead Generation Company Malaysia

It provides integrated facilities management services including mechanical, electrical, fire service, hydraulic, janitorial services, landscaping, and pest control. As of 2014, the Client’s main company operates in six countries including the US, Canada, Australia, South Korea, India, and China, servicing over 300 million square feet of municipalities, schools, stadiums, offices, and various industrial and non-industrial facilities. The Challenge For many years, the Client had been relying on occasional email and inbound marketing efforts to generate sales opportunities. So, when the opportunity came up to evaluate other options for future growth, the Client knew their lead generation strategy had to change. The Client outlined its objectives: The Callbox Solution. Capturing Advertisers for Upscale Direct Mailer - B2B Lead Generation Company Malaysia. The Client The Client is a $50 million direct mail company delivering upscale prospects to advertisers of high-end products and services.

Capturing Advertisers for Upscale Direct Mailer - B2B Lead Generation Company Malaysia

They link people in upscale owner-occupied homes with the products and services they desire. The Client produces and mails decks of eye-catching, full-color, glossy postcards to this highly desirable, yet difficult-to-target, demographic. Their decks reach approximately 11 million unique homes a year, an annual circulation of more than 44 million card pack impressions. More than 20,000 advertisers–from small regional businesses to large national companies–advertise through Client’s mailings. Based in Tampa, Fla., the Client has 78 franchisees in 125 markets. The Challenge Despite its huge client base and nationwide coverage, the Client needed a partner to provide them with a steady flow of advertisers. Sales Volume Freeze Over. De-Frost through Effective Telemarketing Campaign in Malaysia.

While everyone knows that overrated theme song in that overrated movie, everyone has to be aware of the potential dangers of freezing sales volume.

Sales Volume Freeze Over. De-Frost through Effective Telemarketing Campaign in Malaysia

Photo by. Increase your Fill Form Conversions with these 7 Calls to Action. If your fill forms aren’t producing enough conversions, consider tweaking your call to action.

Increase your Fill Form Conversions with these 7 Calls to Action

In his article for TorpedoGroup.com, Experience Oxfordshire Marketing Head Martin Walker listed the top seven calls to action that can guarantee a significant boost to your lead generation. 1. Download now! Latest Guide on Running a Multi Channel Marketing Campaign. What is Telemarketing and How to Start Calling? What is Telemarketing?

What is Telemarketing and How to Start Calling?

Telemarketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call. Telemarketing can also include recorded sales pitches programmed to be played over the phone via automatic dialing. There are 2 types of telemarketing: Email Marketing Campaign. Email has been around for over 30 years, but most marketers are still using it to generate b2b sales leads and business appointments.

Email Marketing Campaign

Why? Because it works! And here’s what we do to make it work even better for you: Integrate email campaign with other lead generation tools such as b2b telemarketing, online, and social media.Add links, videos, or social media buttons to make your campaign more interactive.Check emails for spam elements.Build and segment your email list for highly targeted lead generation and appointment setting.Provide advanced options to help you customize, organize, and optimize your email marketing campaigns.

Get your message straight to your prospects’ inboxes by outsourcing your email campaign to professional email marketers at Callbox. Social Media Marketing. If you could work a crowd and get people talking about your brand, you’d have the most powerful lead generation tool any business can have: word-of-mouth. Guess what, we’ve taken traditional word-of-mouth lead generation and appointment setting to a whole new level with social media marketing.

Our social media services give you: Quick access to places where sales leads and potential customers interact and share informationAdvocates who will passionately recommend you to their family, friends and acquaintancesHonest feedback to help you address issues and improve your service We offer support services for Facebook, Twitter, LinkedIn, Google+ and Youtube. Online Marketing. The Proven Ways to Generate Sales Leads for IT Services in Malaysia. Getting sales leads for IT services is really just the same as acquiring sales leads in any other market. It all starts with a sales-ready prospect list. In the vast IT field, however, what gives you the edge over your closest competitor is a prospect list built on a solid understanding of the IT industry, as well as its product and service needs. Know the target Market According to a study by the Australian Trade Commission, the Malaysian Information Technology Market has strong growth fundamentals, including low PC penetration, rising incomes, and a high-tech focused national development plan.

The market is somewhat fragmented – there is sophisticated metropolitan market in and around the capital, but still very much a developing market in other regions. Striking a Balance between Conventional and Emerging Trends That said, let’s set this straight. The Reasons for a Collapsing Content Strategy in Malaysia. Whatever you are selling deserves proper recognition. Demand generation strategies specifically serve to make your products and services visible to people you want to have as customers. Thus, you rely on effective content marketing strategy. In B2B lead generation, companies can never do without proper planning and distribution of content.

People are more sophisticated now in searching for consumable information. On your part as a solutions provider, simply having a blog or a social media account just won’t cut it. Will Google’s NoFollow Link Policy Kill Your SEO? Not if you follow these tips. At one point or another, marketing teams resort to using techniques that are generally frowned upon by the online community. It will probably take a long time until the marketing realm is totally rid of these so-called “black hat” strategies, but Google is determined in its crusade against stopping it once and for all.

One of these resolutions is the recent requirement of nofollow tags in links from other websites. The modus operandi One of the traditional, overused tactics in SEO is to try and get as many backlinks from authority websites as possible. This is because those websites regarded as having high PR can influence the “linkers” in terms of authority, thus boosting their chances of getting a high rank.

Integrated Campaign for UK's Leading Workflow Automation Solution - B2B Lead Generation Company Malaysia. The Client The Client is a leading provider of enterprise workflow applications software and automation solutions that help increase efficiency and simplify business processes through process-driven applications. Based in London, UK, the Client serves a stable of more than 1500 corporate clients in 40 countries, with over 1 million users worldwide.

The Challenge. Turning Targets to Sales-Ready Leads with a 50% Shorter Lead Nurturing Cycle - B2B Lead Generation Company Malaysia. Callbox Packs Webinars for Software Company - B2B Lead Generation Company Malaysia. The Client. Callbox Delivers Intelligent Solutions to Speed Up Market Access - B2B Lead Generation Company Malaysia. The Client The Client is a private company of internet marketers, web designers and developers, and web technology experts providing a wide range of internet solutions to various internet-based companies. Upstart Storage Company Beats Launching Turnout Target in a Flash - B2B Lead Generation Company Malaysia. The Client. Software Company Favors Callbox Sales Leads Over Own Contact List - B2B Lead Generation Company Malaysia. The Client The Client is a Microsoft Certified Business Partner providing global services for industry-specific implementation of Microsoft Dynamics.

A Microsoft’s Eastern Region Competency Awardee, the Client is an authorized reseller of Microsoft Dynamics AX “Axapta”, Microsoft Dynamics GP “Great Plains”, and dynamics CRM. The Challenge Before engaging Callbox, the Client had difficulty generating a sufficient number of leads for its inside sales team due to a saturated contact list, limited market area, and changing lead qualification requirements. How to Revive a Lead Gen Campaign Gone Dormant After the Lean Season. Thinking Strategically In Lead Generation. Handling a small scale business can be a challenge for entrepreneurs like you. It will not be surprising if you juggle between manager, accountant, promoter, travel agent, and auditor all at the same time. It does make you wonder if you still need to add strategist for lead generation. But that is the one thing you should never do without. Redefining Lead Generation With SEO Marketing. Having a hard time generating qualified sales leads? Using Appointment Setting to Enhance Business Leads.

Appointment setting is one of the important activities to generate quality results to serve the business aspirations conveniently. Lead Generation and Appointment Setting Service. Accounting and Finance Software. Year End Marketing Trend Report in Asia 2015. Discovering New Demand Generation Opportunities Using Four Simple Ways. Financial Services. B2B Sales Leads Negotiations? You Can Do It Like A Pro.

Software Products. World's Computer Giant Gets Even Bigger with Callbox. Where There Is Sales Lead Generation, Surely, There Will Be Huge Sales. The True Meaning Of Home-Based Lead Generation. 5 Successful Email Marketing Tips for Your Malaysian Campaign. Singapore B2b Lead Generation Company. Lead Generation for Software Products - Software Leads - Callbox. The Three-Step Guide to Better Customer Retention. How Marketers can Solve Marketing Challenges the Easy Way. Callbox Cleans Up Expansion Clutter. The Advantages of Using Mobile for B2B Lead Generation in Australia. IT Products and Services. Lead Generation and Appointment Setting. Four Major Mistakes In Lead Generation. Facing Marketing Challenges in Australia’s Software Industry. Dimsums in Hawker: Make Your IT Products Noticeable in Trade Shows in Singapore.

4 Lead Scoring Tips for a More Effective Lead Management. Top Tips to a Better Mobile Marketing Experience. Make Your Lead Generation Efforts Work This Year of the Monkey. Good Luck Charms in Starting your Business in Malaysia 2016. Lead Generation and Appointment Setting.