A Comprehensive Guide for Content Marketing in Malaysia this 2016. There’s about 2 million content published over the web in just one day – what makes your content stand out?
If you think content marketing is as simple as hitting ‘publish’ then you’re doing it wrong. It’s long been proven that a quality blog outnumbers the website traffic provided by those that are poorly written. Even in this time, there are still B2B marketers that are still committing to their old ways. Wake up from that slumber, there’s more than just writing a 500-word article. According to Marketingprofs.com, Only 44% of B2B marketers say their organization is clear about what content marketing success or effectiveness looks like. So how do you craft content that your target audience will scroll back to and click on while browsing the search results?
Make your content unconventional that it magnets the eyes. You might want to check out these articles on content marketing: Get some tips on our latest guides and blogs today! How to Revive a Lead Gen Campaign Gone Dormant After the Lean Season. No matter how good your business is, it will experience a slow season for one reason or another.
Most businesses go through some of a dry spell – a time of year when sales drop off. It may be because of the weather, or a really bad economy, or in the case of B2B companies, a month or a season with lots of holidays. Whatever the reason, no business is exempt from this dreaded event, and certainly no businessman looks forward to the dip in revenue. B2B Marketing in Malaysia: 5 Points on Enhancing Thought Leadership. Want your brand to digitally dominate the Malaysian B2B arena?
Call it a long shot, but it will be close to a possibility once you have established yourself as a thought leader and made important strides in terms of influencing buyer decisions. Crimson Marketing CEO Glen Gow has outlined five important points to building thought leadership. 1. Authenticity Is key According to Michael Brenner, former VP of Marketing and Content Strategy at SAP, in an article for Forbes, “thought leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.” NEVER Forget these 7 Ground Rules for Creating Engaging Content. With a target audience in mind, it can be very difficult to create enticing content that supplies your database with the best leads.
Here is an excerpt from Matthew Broomfield’s article from GristOnline.com showing the correct approaches to writing for the B2B crowd. What the user wants matters most Clients won’t usually read your text unless they want information. So when writing for them online, start with the same question every time: what does the user want to know? Compete In B2B Lead Generation Better (Without Reducing Prices) In Malaysia. In any business transaction, especially where a sale is to be made, price will always be the top concern.
One party does not want to pay too much, while the other group would want to earn as much profit as possible. This is where your skills in B2B lead generation and appointment setting enters the picture. You need to know how to counter price objections well. With the proliferation of cheaper imitation or versions of your products in Malaysia, you need to shore up all the potential B2B leads that you can possible get. So, how will you compete without reducing prices?
Read on and you will learn a few tricks of the marketing business:Work on the featuresWhile it may be true that your completion may have something cheaper, offering more features to sales leads prospects would be a very good marketing strategy. Callbox Telemarketing Boosts Online Advertising - B2B Lead Generation Company Malaysia.
The Client The Client is an evolving web advertising firm that provides creative, technical and search marketing services, comparable to that of world-renowned agencies, at an affordable price.
Situated in Chicago, Illinois, the Client offers their customers a variety of interactive advertising avenues such as web design, Flash animation, off-the-shelf custom content management systems, and Search Engine Optimization. Untitled. Untitled. Services - B2B Lead Generation Company Malaysia. B2B sales lead generation Archives - B2B Lead Generation Company Malaysia. By Patricia Tunstall Lead generation services use per inquiry media advertising to gain nationwide exposure for your product or service.
Are you operating on a business budget that can’t pay for the exorbitant fees charged for spots on television stations? Lead Generation Archives - B2B Lead Generation Company Malaysia. Getting sales leads for IT services is really just the same as acquiring sales leads in any other market.
It all starts with a sales-ready prospect list. In the vast IT field, however, what gives you the edge over your closest competitor is a prospect list built on a solid understanding of the IT industry, as well as its product and service needs. Know the target Market According to a study by the Australian Trade Commission, the Malaysian Information Technology Market has strong growth fundamentals, including low PC penetration, rising incomes, and a high-tech focused national development plan. Maximize Sales Leads Generation In Three Ways - B2B Lead Generation Company Malaysia. Selling can be a pain, especially for people not used to this kind of work.
Well, even veterans still find this profession a challenge. With the way markets move and trends change, adapting constantly can be a daunting chore. Every Lead is Special (The Callbox Lead Nurturing Tool) - B2B Lead Generation Company Malaysia. A repost from Callbox Singapore.
Read the whole article here: Nurturing means to take care of something or someone to grow or develop or succeed. It requires continuous enrichment of knowledge and idea, and perpetual coaching on challenges met through the process. Callbox just thought exactly the same for You. The Callbox Pipeline’s Lead Nurturing Tool was created to ensure that the leads of your campaign are nurtured through all available channels – call, email, social, web, mobile, and postal mail – we leave no room for anything unattended. 1. 2. 3. Financial Services - B2B Lead Generation Company Malaysia. Merchant Services - B2B Lead Generation Company Malaysia. Let Callbox clear the way for more clients to come knocking at your door. Callbox’s merchant account lead generation services provide direct marketing services to seek out highly qualified prospects for credit card processing, online check verification, merchant transaction processing, and cash advance.
We conduct extensive market research and business profiling to identify potential business match-ups to maximize your sales appointments. We market the following merchant services: Credit and Debit Card ProcessingCash AdvancePoint of Sale (POS) SystemElectronic Check ProcessingATM ServicesOnline Transaction/PaymentsWireless Terminals Dial +60 3.2772.7370 to speak with a Callbox Marketing Consultant. Accounting and Finance Software - B2B Lead Generation Company Malaysia. Software lead generation in Malaysia can be challenging and much more with accounting and finance software.
It requires additional expertise which Callbox can help you with. Having worked with several Accounting and Financial software firms has helped us understand the industry, allowing us to generate quality financial software leads. The Proven Ways to Generate Sales Leads for IT Services in Malaysia. Getting sales leads for IT services is really just the same as acquiring sales leads in any other market. It all starts with a sales-ready prospect list.
In the vast IT field, however, what gives you the edge over your closest competitor is a prospect list built on a solid understanding of the IT industry, as well as its product and service needs. Know the target Market According to a study by the Australian Trade Commission, the Malaysian Information Technology Market has strong growth fundamentals, including low PC penetration, rising incomes, and a high-tech focused national development plan. The market is somewhat fragmented – there is sophisticated metropolitan market in and around the capital, but still very much a developing market in other regions. Striking a Balance between Conventional and Emerging Trends That said, let’s set this straight. Data Cleansing and Verification - B2B Lead Generation Company Malaysia. By logic, if you’ve been using same database in the last 2 years, it is likely that about two thirds of your marketing communications could be going to waste.
With a campaign as off-targeted as that, you get a snowball’s chance in Houston of getting a sale. Now more than ever, you need to put more emphasis on data quality. B2B Lead Generation Services - B2B Lead Generation Company Malaysia. Lead Generation and Appointment Setting - B2B Lead Generation Company Malaysia. Callbox Delivers Qualified Leads for Workforce Management Solutions Expert - B2B Lead Generation Company Malaysia.
The Client The Client specializes in empowering project workforce locally, and provides visibility globally. They make it possible to manage project workforce in real-time, eliminating the spreadsheets and custom-built applications enterprises use to fill the gaps caused by disconnected systems. Their project workforce management helps streamline project management, optimize resource utilization and precisely account for costs and revenue across projects and workforce. The Client leverages existing software investments and adapts to structures and processes to automate time and expense tracking, cost and revenue accounting, workforce planning, as well as other project and workforce related processes. The Client’s on-demand software has earned an unqualified SAS 70 Type II certification ensuring maximum data security, reliability, and scalability for our hosted customers.
The Challenge The Callbox Solution The Callbox team handled all service inquiries in the Client’s website. Research & Consulting - B2B Lead Generation Company Malaysia. Research and Consulting. Using Appointment Setting to Enhance Business Leads. Appointment setting is one of the important activities to generate quality results to serve the business aspirations conveniently. 3 Ways To Create Better Appointment Setting Conversations. Anne Hathaway And Les Miserables: Lead Generation Lessons Gleaned - B2B Lead Generation Company Malaysia. Steve Jobs, Product Design, And Why It Matters In Lead Generation. Steve Jobs is not just the man behind Apple. He is also the man that showed how marketing should work. Sleek, sexy, and definitely straight to the point. Secret In Innovative Lead Generation – The Inclusivity.
Too often, people fall victim to the notion that innovations in lead generation must come out of a closed room, from only a small number of people. Research & Consulting - B2B Lead Generation Company Malaysia. Hospitality - B2B Lead Generation Company Malaysia. Hospitality Callbox conducts targeted telemarketing campaigns to deliver high-converting leads for sectors of the hospitality industry: Travel and Tourism AirlinesTrainsCruise linesTravel agenciesTour operatorsAmusement parksEvent planners.
Good Luck Charms in Starting your Business in Malaysia 2016. Are you looking at Kuala Lumpur, Malaysia as your next business hub? Build a Solid Understanding on IT Before Generating your First Lead! Becoming a successful marketing professional begins with making sure that you have the knowledge and skills necessarily to effectively promote your company to potential customers within its target audiences. This means that having a working knowledge about marketing theory as principles is non- negotiable.
But you know what the other non-negotiable thing in marketing is? Having a solid understanding of the technology industry is essential especially if you’re about to target consumers for your IT products and Services. Essentially, we can sum this up the way Sun Tzu said in his famous book, The Art of War: “If you know the enemy and know yourself, you need not fear the result of a hundred battles.” Of course, in this analogy, “yourself” means your personal marketing skills, while “the enemy” is the target consumer. Now let’s prepare for war by knowing the enemy.
Ways Malaysian Companies can Reinforce their Events Telemarketing. Telemarketing is an important strategy Malaysian companies can use to publicize their events. The Reasons for a Collapsing Content Strategy in Malaysia. Every Lead is Special (The Callbox Lead Nurturing Tool) - B2B Lead Generation Company Malaysia. Quantifying Lead Generation Success for World-Class Data Solutions Provider - B2B Lead Generation Company Malaysia.
Things To Do When Generating Sales Leads Through Social Media. 5 Expert Tips to Maximize Subscription Lead Generation. Although Telemarketing Is The Best Method, It’s Best To Learn These Tips For Social Media Marketing. How To Pitch Your Sales In Malaysia In Just Two Minutes. Why Work With Those You Dislike During Lead Generation In Malaysia? What To Look For In Lead Generation Services. The Five Qualities Of Excellent Telemarketing Teams. Abusing SEO Techniques. Secret In Innovative Lead Generation – The Inclusivity. Keeping Sales Leads Through Stellar Customer Experience. Using Appointment Setting to Enhance Business Leads. Anne Hathaway And Les Miserables: Lead Generation Lessons Gleaned.
How To Build Rapport Fast In Appointment Setting. The Reasons for a Collapsing Content Strategy. Sales Volume Freeze Over. De-Frost through Effective Telemarketing Campaign. Increase your Fill Form Conversions with these 7 Calls to Action. The Quintessential Guide to Building Trust for Better Business Effectiveness in Malaysia. Company Profile. B2B appointment setting Archives. Awards and Recognition. Slide Presentations. Client Testimonials. Best Practices. Data Cleansing and Verification. Lead Generation and Appointment Setting. B2B appointment setting Archives. Marketing Automation Archives. Call to Invite. Lead Generation Call Centre: Lead Generation Word To Avoid In The United Kingdom - "Unique"
B2B Lead Generation Content Tip: Charm your Readers. Lead Generation Call Centre: How To Close A B2B Lead Generation Deal In Five Ways.