A Comprehensive Guide for Content Marketing in Malaysia this 2016. There’s about 2 million content published over the web in just one day – what makes your content stand out?
If you think content marketing is as simple as hitting ‘publish’ then you’re doing it wrong. It’s long been proven that a quality blog outnumbers the website traffic provided by those that are poorly written. Even in this time, there are still B2B marketers that are still committing to their old ways. Wake up from that slumber, there’s more than just writing a 500-word article. According to Marketingprofs.com, Only 44% of B2B marketers say their organization is clear about what content marketing success or effectiveness looks like. So how do you craft content that your target audience will scroll back to and click on while browsing the search results? Make your content unconventional that it magnets the eyes. You might want to check out these articles on content marketing: Get some tips on our latest guides and blogs today! How to Revive a Lead Gen Campaign Gone Dormant After the Lean Season.
No matter how good your business is, it will experience a slow season for one reason or another.
Most businesses go through some of a dry spell – a time of year when sales drop off. It may be because of the weather, or a really bad economy, or in the case of B2B companies, a month or a season with lots of holidays. Whatever the reason, no business is exempt from this dreaded event, and certainly no businessman looks forward to the dip in revenue. There’s a silver lining to this. The period when business regresses from running to jogging to just doing a brisk walk is the time during which you should be even more active in maintaining existing sales leads, as well as working to generate new leads.
The methods you would use to generate sales during your peak season are probably going to be markedly different from those which you would employ in the slower part of the year. B2B Marketing in Malaysia: 5 Points on Enhancing Thought Leadership. Want your brand to digitally dominate the Malaysian B2B arena?
Call it a long shot, but it will be close to a possibility once you have established yourself as a thought leader and made important strides in terms of influencing buyer decisions. Crimson Marketing CEO Glen Gow has outlined five important points to building thought leadership. 1. NEVER Forget these 7 Ground Rules for Creating Engaging Content. With a target audience in mind, it can be very difficult to create enticing content that supplies your database with the best leads.
Here is an excerpt from Matthew Broomfield’s article from GristOnline.com showing the correct approaches to writing for the B2B crowd. What the user wants matters most Clients won’t usually read your text unless they want information. So when writing for them online, start with the same question every time: what does the user want to know? Compete In B2B Lead Generation Better (Without Reducing Prices) In Malaysia. In any business transaction, especially where a sale is to be made, price will always be the top concern.
One party does not want to pay too much, while the other group would want to earn as much profit as possible. This is where your skills in B2B lead generation and appointment setting enters the picture. You need to know how to counter price objections well. With the proliferation of cheaper imitation or versions of your products in Malaysia, you need to shore up all the potential B2B leads that you can possible get. So, how will you compete without reducing prices? Callbox Telemarketing Boosts Online Advertising - B2B Lead Generation Company Malaysia.
The Client The Client is an evolving web advertising firm that provides creative, technical and search marketing services, comparable to that of world-renowned agencies, at an affordable price.
Situated in Chicago, Illinois, the Client offers their customers a variety of interactive advertising avenues such as web design, Flash animation, off-the-shelf custom content management systems, and Search Engine Optimization. They have served companies of different sizes from several industries. Untitled. Untitled. Services - B2B Lead Generation Company Malaysia. B2B sales lead generation Archives - B2B Lead Generation Company Malaysia. By Patricia Tunstall Lead generation services use per inquiry media advertising to gain nationwide exposure for your product or service.
Are you operating on a business budget that can’t pay for the exorbitant fees charged for spots on television stations? Lead generation services can get repeated airtime for your product on those very stations. For a comparatively low cost, lead generation services can handle all your media needs for per inquiry advertising. If your ads lack pizazz, or you lack money, check out the benefits of direct response advertising using the per inquiry approach. Never heard of per inquiry advertising? Here’s how it works. Lead Generation Archives - B2B Lead Generation Company Malaysia. Getting sales leads for IT services is really just the same as acquiring sales leads in any other market.
It all starts with a sales-ready prospect list. In the vast IT field, however, what gives you the edge over your closest competitor is a prospect list built on a solid understanding of the IT industry, as well as its product and service needs. Know the target Market. Maximize Sales Leads Generation In Three Ways - B2B Lead Generation Company Malaysia. Selling can be a pain, especially for people not used to this kind of work.
Well, even veterans still find this profession a challenge. With the way markets move and trends change, adapting constantly can be a daunting chore. Even so, there are plenty of strategies that you can use to consistently stay at the top of the lead generation business. Generating sufficient sales leads is not that hard at all, as long as you keep in mind the following three tips: Set you bar too high – yes, this is unrealistic, but if you constantly push yourself to reach impossible goals, especially ones that exceed the average of your appointment setting colleagues, then you will find yourself improving way better.Keep yourself motivated – basically speaking, have an end in sight. Another thing you should remember would probably be the content. Every Lead is Special (The Callbox Lead Nurturing Tool) - B2B Lead Generation Company Malaysia.
A repost from Callbox Singapore.
Read the whole article here: Nurturing means to take care of something or someone to grow or develop or succeed. It requires continuous enrichment of knowledge and idea, and perpetual coaching on challenges met through the process. Financial Services - B2B Lead Generation Company Malaysia. Merchant Services - B2B Lead Generation Company Malaysia.
Let Callbox clear the way for more clients to come knocking at your door. Callbox’s merchant account lead generation services provide direct marketing services to seek out highly qualified prospects for credit card processing, online check verification, merchant transaction processing, and cash advance. We conduct extensive market research and business profiling to identify potential business match-ups to maximize your sales appointments. We market the following merchant services: Credit and Debit Card ProcessingCash AdvancePoint of Sale (POS) SystemElectronic Check ProcessingATM ServicesOnline Transaction/PaymentsWireless Terminals Dial +60 3.2772.7370 to speak with a Callbox Marketing Consultant. Accounting and Finance Software - B2B Lead Generation Company Malaysia. Software lead generation in Malaysia can be challenging and much more with accounting and finance software.
It requires additional expertise which Callbox can help you with. Having worked with several Accounting and Financial software firms has helped us understand the industry, allowing us to generate quality financial software leads. With the combined efforts of e-mailers, callers and a vast database of target contacts, we can get in touch with specific decision makers such as: C-level executivesTechnology officersCertified Public Accountants (CPAs)HR managers. The Proven Ways to Generate Sales Leads for IT Services in Malaysia. Getting sales leads for IT services is really just the same as acquiring sales leads in any other market.
It all starts with a sales-ready prospect list. In the vast IT field, however, what gives you the edge over your closest competitor is a prospect list built on a solid understanding of the IT industry, as well as its product and service needs. Data Cleansing and Verification - B2B Lead Generation Company Malaysia. By logic, if you’ve been using same database in the last 2 years, it is likely that about two thirds of your marketing communications could be going to waste. With a campaign as off-targeted as that, you get a snowball’s chance in Houston of getting a sale. Now more than ever, you need to put more emphasis on data quality. Have regular data cleanup to check your database for errors and ensure that you have complete, accurate, and reliable information to drive your marketing lead generation campaign. We offer the following services: Data Cleansing / Data ScrubbingVerification of DataDeduplicationDatabase Management For quality data cleansing solution, we telephone contacts on your database to confirm every piece of business information you hold with them.
B2B Lead Generation Services - B2B Lead Generation Company Malaysia. Lead Generation and Appointment Setting - B2B Lead Generation Company Malaysia. Callbox is proud to help the world’s most successful brands achieve their sales and marketing goals I love the integrity with which you work. I’m so grateful to have you on my team, I love the passion with which you do your step of our process. Ian Warner, CEO, Aprio Governance Information Software I had a wonderful experience with Callbox starting from the Sales team to the Campaign Execution team. Callbox Delivers Qualified Leads for Workforce Management Solutions Expert - B2B Lead Generation Company Malaysia. The Client The Client specializes in empowering project workforce locally, and provides visibility globally.
They make it possible to manage project workforce in real-time, eliminating the spreadsheets and custom-built applications enterprises use to fill the gaps caused by disconnected systems. Their project workforce management helps streamline project management, optimize resource utilization and precisely account for costs and revenue across projects and workforce.
The Client leverages existing software investments and adapts to structures and processes to automate time and expense tracking, cost and revenue accounting, workforce planning, as well as other project and workforce related processes. Research & Consulting - B2B Lead Generation Company Malaysia. Research and Consulting. Using Appointment Setting to Enhance Business Leads. Appointment setting is one of the important activities to generate quality results to serve the business aspirations conveniently. It is the main activity that boosts your business to a great extent. 3 Ways To Create Better Appointment Setting Conversations. Anne Hathaway And Les Miserables: Lead Generation Lessons Gleaned - B2B Lead Generation Company Malaysia.
Watching Les Miserables a couple of weeks ago is a good reason for me to forget almost all the details about it. But, if I am to recall that one truly memorable scene, then it has to be that of Anne Hathaway’s performance as the tragic Fantine. Sure, her role is pretty short in the film, but her performance has been seared indelibly in my mind. That is what I call impressive. Steve Jobs, Product Design, And Why It Matters In Lead Generation. Steve Jobs is not just the man behind Apple. Secret In Innovative Lead Generation – The Inclusivity. Too often, people fall victim to the notion that innovations in lead generation must come out of a closed room, from only a small number of people.
Well, that would be a warranted mistake if they think of the likes of Steve Jobs, Thomas Edison, Henry Ford, etc. but those people belong to the surprising minority. Research & Consulting - B2B Lead Generation Company Malaysia. Hospitality - B2B Lead Generation Company Malaysia.
Hospitality Callbox conducts targeted telemarketing campaigns to deliver high-converting leads for sectors of the hospitality industry: Travel and Tourism AirlinesTrainsCruise linesTravel agenciesTour operatorsAmusement parksEvent planners. Good Luck Charms in Starting your Business in Malaysia 2016. Are you looking at Kuala Lumpur, Malaysia as your next business hub? Build a Solid Understanding on IT Before Generating your First Lead! Becoming a successful marketing professional begins with making sure that you have the knowledge and skills necessarily to effectively promote your company to potential customers within its target audiences.
This means that having a working knowledge about marketing theory as principles is non- negotiable. Ways Malaysian Companies can Reinforce their Events Telemarketing. The Reasons for a Collapsing Content Strategy in Malaysia. Every Lead is Special (The Callbox Lead Nurturing Tool) - B2B Lead Generation Company Malaysia. Quantifying Lead Generation Success for World-Class Data Solutions Provider - B2B Lead Generation Company Malaysia.
Things To Do When Generating Sales Leads Through Social Media. 5 Expert Tips to Maximize Subscription Lead Generation. Although Telemarketing Is The Best Method, It’s Best To Learn These Tips For Social Media Marketing.
How To Pitch Your Sales In Malaysia In Just Two Minutes. Why Work With Those You Dislike During Lead Generation In Malaysia? What To Look For In Lead Generation Services. The Five Qualities Of Excellent Telemarketing Teams. Abusing SEO Techniques. Secret In Innovative Lead Generation – The Inclusivity. Keeping Sales Leads Through Stellar Customer Experience. Using Appointment Setting to Enhance Business Leads. Anne Hathaway And Les Miserables: Lead Generation Lessons Gleaned. How To Build Rapport Fast In Appointment Setting.
The Reasons for a Collapsing Content Strategy. Sales Volume Freeze Over. De-Frost through Effective Telemarketing Campaign. Increase your Fill Form Conversions with these 7 Calls to Action. The Quintessential Guide to Building Trust for Better Business Effectiveness in Malaysia.
Company Profile. B2B appointment setting Archives. Awards and Recognition. Slide Presentations. Client Testimonials. Best Practices. Data Cleansing and Verification. Lead Generation and Appointment Setting. B2B appointment setting Archives. Marketing Automation Archives. Call to Invite. Lead Generation Call Centre: Lead Generation Word To Avoid In The United Kingdom - "Unique". B2B Lead Generation Content Tip: Charm your Readers. Lead Generation Call Centre: How To Close A B2B Lead Generation Deal In Five Ways.