Looking Beyond Google PageRank: Alternative SEO Metrics. When it comes to SEO, Google’s PageRank (PR), which is the most used SEO ranking metric, is vague and unhelpful.
Although most SEOs would agree that it’s an indication of a page’s popularity (or power), it’s unclear why that’s so or exactly how popular a ranked website is. For example, for a website with a PR of 7 — and as a point of reference, this website has a PR of 6 — most people would assume it’s a popular, and thus powerful, website. But that’s not always the case, and there are quite a lot of exceptions. Issues with Using PageRank as an SEO Metric There are many problems with using PageRank as a measure of how popular and search engine-friendly a website is. The current PR value for a website could be based on data that’s anywhere from a day to a year old, so it’s not indicative of the website’s current search engine-friendliness.
Because PR is presumably logarithmic, two websites that have the same PageRank are likely to be miles apart when it comes to ranking power. Domain Trust. A Guide To Seamless Website Redesign - Noupe Design Blog. Apr 07 2011 An inherent problem with owning a web site is that styles come and go on the internet fast as (or faster than) the real world.
A web site can look out-of-date very fast if it is not being constantly maintained. Do you need to refine your online presence? A web site redesign may be just what the doctor ordered. While it is possible to salvage your old web site, it may be better to keep what worked in the past and start from scratch. This article will cover the different stages of a web site redesign including analysis, research, structure, interaction and atmosphere. One benefit of the World Wide Web is that almost anyone can take on the role of a Web designer with the wide variety of tools available. “If you only do what you know you can do, you never do very much.” - Tom Krause 1. When building a house you must always first make sure you have a good foundation. Leads/Sales. Online Expansion. Browser Compatibility. Remove Content Clutter. Outdated. User Friendly Interface. 2. Designing an SEO Friendly Website. Nearly every business from local plumbers, large blue-chip organizations and even churches have websites, and each and every one wants to spread the message about their products, services and profiles, and what they can offer you as a consumer.
That is where SEO comes in. SEO has become a valuable online marketing tool for businesses of all shapes and sizes, but for an SEO campaign to be successful, solid foundations need to be in place. Doing things right from the offset can really reap the benefits, save time and money. Below are my top tips for designing an SEO friendly website from the ground up. These cover the little things that need to be done (or avoided) from the offset, so a website can eventually live a happy life at the top of the search engines. Keyword Research Before I even start a website design/build, I establish what the business objectives are. Search Engine Friendly Navigation Instead of flash, why not use CSS methods or jQuery? Website Load Times Website Images Sitemaps.