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Page_Insights_Guide.pdf (application/pdf Object) Facebook rolling out option for fans to receive notifications about page posts. Facebook rolling out option for fans to receive notifications about page posts Facebook is rolling out a new feature for users to opt in to receive notifications every time a page makes a post. This seems to be a solution for fans who don’t want to miss any page posts that might not make it into their News Feed because of Facebook’s algorithms. For example, some users might want to be aware of all posts from a news publication, an artist they really like or a small business that doesn’t post very often. The feature is similar to the “close friends” option, which alerts users each time a new update or photo is shared by someone on the list. Facebook confirmed to us in a statement, “We are currently rolling out the ability for people to receive notifications from specific pages, friends or public figures that they are connected to.

This feature will help people keep up with the people and things that they care about most.” Thanks to Moayed Mohammed for the tip and screenshot below. How To Create A Facebook Media Room For Publicity. Attracting media attention is a double-edged sword: You want the coverage of television, print, online, and radio journalists, but they are often on deadline and need your information last-minute. How can you give journalists what they need without leaving your business hanging? Create a tab for them on your Facebook page! Media-savvy organizations often have a press room on their website, offering their latest press releases, images of key personnel, logo artwork, articles and interviews journalists can draw from, as well as contact information.

However, I’ve seen precious few companies putting up the same resources on Facebook pages, and that’s a huge missed opportunity. Journalists do use social networks to find sources for their stories! After all, they use Facebook just like you do: they share family photos, catch up with college alumni, and while doing so, often search for interesting material for upcoming stories. Tory Johnson of Good Morning America does this often: 10 Ways to Grow Your Facebook Following.

Has your Facebook Page growth stalled? Now is a good time to examine your Facebook activities, cutting out what isn’t working and expanding what works. Here are ten tips to help grow your Facebook community. #1: Connect With Other Page Managers This is a powerful tactic to a make a live connection with other Page admins who have a similar demographic to yours and cross-promote each other.

So if you are an ice cream store with a Facebook Page, make a live connection with the pizza parlor in your neighborhood that draws the same clientele (you may already know the owner of the pizza parlor). Joint ventures also help forge these meaningful connections. When you make a meaningful connection, you can cross-promote to each others' audiences. #2: Share Original Content Content is still king and when people share your content, your Page name travels with it.

Maybe it’s a screenshot from a hot tip. Just make sure you are following photo copyright laws. . #3: Tag Your Page From Your Personal Profile. 247Grad Creates Facebook Pages Via Photoshop. Understanding Facebook EdgeRank and 5 Tips You Need to Improve It. “So, you guys know what edge rank is, right?” 4 hands of 30 go up. This is an “advanced” social media class. “Really, well, how do you know if you’re doing the right things right on Facebook so that your posts are visible to your fans?” Silence. “OK, how many of you have seen the post/rumor floating around Facebook that goes something like this:” Facebook is now requiring page owners (us) to pay to have their status updates read by every subscriber. Of course, many of them had seen or heard of that. So, What is EdgeRank? The way that I explain Edge Rank is like this: “Just as Google’s Page Rank is a ‘black box’ of factors that contribute to your website’s visibility in search results, EdgeRank is Facebook’s ‘black box’ that contributes to how well your posts show up in your Fans’ newsfeeds.

First, the Facebook news feed is now the most effective way to reach fans. That said, EdgeRank is not actually all that sophisticated, as far as marketing algorithms go. What is an Edge? Affinity: Weight: What the Research Says About Increasing Facebook Engagement. This post summarizes some findings from a recent research report about increasing engagement on Facebook and a couple of conversations about applying the research over on my blog Facebook page. I also tested some of the tips suggested by the research. Here’s what I learned: After Hours Posting I have been looking at different research studies, like this one “Posting Strategies That Encourage Engagement on Facebook” to see if there were more tactics to try. For giggles, I posted after business hours and noticed an uptick in comments.

Don’t Automate All Your Facebook Posts If you’re thinking about using one of those helper apps that lets you pre-schedule posts to Facebook, don’t do it. I very occasionally use HootSuite to schedule posts on Facebook. Zane Mccolloch-Lussier suggested this post if you want to read more about EdgeRank score. Ask Questions Click for Larger Image The research also suggests that asking questions works best for increasing engagement. Always Be Commenting.