INFOGRAPHIC: The Great Divide in Content Marketing. 10 Tips for Creating Content That Converts Like a Champ. How Content Strategy and Content Marketing Are Separate But Connected. 36 Content Marketing Questions to Answer. What is one of the biggest differences between a content marketer who is effective and one who flails? A documented content marketing strategy. According to our annual content marketing research, those with a documented content marketing strategy are: Far more likely to consider themselves effective at content marketingFar less challenged with every aspect of content marketingGenerally more likely to consider themselves more effective with every tactic and social media channelAble to justify a higher percentage of the marketing budget to be spent on content marketing To find out how to create a documented content strategy, including the 36 questions to ask, download our 16-page guide, The Essentials of a Content Marketing Strategy.
While what you need to document will differ based on your content marketing maturity and the requirements of your organization, this guide will walk you through the process. Content Marketing Blogs: The Ultimate List. Trying to consume all the information available to us daily is akin to trying to funnel a keg of beer—it proves you can have too much of a good thing.
Given this media environment, sifting through it to sort the Michelin-starred content from the McContent gets harder every day. So Curata has helpfully assembled a list of 80+ marketing blogs in one convenient location. It’s a McContent-free zone. Before we dive into the topics, let’s define a blog for this post’s purposes: A blog is an online publication that seeks to inform its readers with high quality, ethical, and valuable insights published on a consistent basis by authors qualified to communicate them. The topics covered in the blogs below include (but aren’t limited to) content marketing tactics, advice from experts, content marketing tools, content statistics, and content curation. This list is by no means comprehensive. Scroll down for the list of content marketing blogs we love, sorted into six categories:
Content Marketing Examples: 4 Most Popular Curation Templates. Best-in-class marketers know that an all encompassing content marketing strategy needs to include created content AND curated content. Created content (original content published by your organization) allows you to show your expertise on your topic, helps to build your brand and should stand as the backbone of your content marketing approach. However, with the massive amount of content being published by other thought leaders in your industry every day, it can be difficult to keep your content boat from sinking beneath this flood of information.
This is where your created content teams up with curated content! Often times organizations don’t have the time or staff to publish created content every day (without breaking their content developers backs, that is!). Implementing curation into your content marketing plan saves time and money, provides your readers with a variety of viewpoints and demonstrates that your organization is well-informed on the topic. Template 1. Twitter Template 2.