Untitled. Untitled. Untitled. Untitled. Personalisation and contextualisation in a luxury world : Global Marketing Alliance. The retail industry has been abuzz with the idea of personalisation, where brands aim to deliver better customer experiences by tailoring content and offers.
Clever retailers are taking this one step further and enriching this customer experience by using contextualisation, which looks at the content visitors engage with or what they purchase, as well as why they did so, says Amanda McCreary (pictured). The luxury goods market has always been a very different beast, with their customers behaving and responding differently to mainstream consumers. Meet The Designers. Forbes Welcome. FashRev Whitepaper Dec2015 screen. Ch en consumer business made to order consumer review. Forbes Welcome. Haute Couture: What It Means, Who Buys It, And How Much It Costs. Giambattista Valli haute couture (Photos: Imaxtree) When Jennifer Lawrence walked the Golden Globes red carpet recently and was asked what she was wearing, she replied, “Christian Dior Haute Couture—I don’t know what it means, but I had to say it.”
It was a rare candid red carpet moment for sure, but something tells us a lot of folks don’t actually know what the French phrase means. With the Fall 2015-2016 couture shows underway in Paris we decided to break down what haute couture actually is and what the fuss is all about. The History. Why do designers bother with haute couture?
It's not easy for fashion houses to branch into haute couture.
But when they do, the results can be great Although the roots of haute couture are deeply ingrained in France, the idea of high-concept, handmade, custom clothing was actually established by an Englishman from Lincolnshire. After moving to Paris, Charles Worth gained fame in the 1860s for the incredibly intricate and well-made dresses he produced for the wife of Napoleon III, Empress Eugenie. Comité Colbert. 2016 Luxury Industry Predictions From The Experts. 2015 was a transformative year for the luxury industry across the globe, as new technologies, digital advances, currencies, wealth, media & marketing channels spurred a seismic power shift from brands to consumers, Baby Boomers to Millennials, traditional media to social, and West to East – to name a few.
But how these formidable trends will impact and evolve the industry in the year ahead has remained a mystery – until now. We spoke with a panel of our Knowledge Partners and industry experts to gauge their predictions for yet another dynamic year in the luxury industry to discover and divulge: How these trends will reshape 2016, what luxury brand executives should keep in mind when planning their future operations, and which regions, consumer segments and currencies are set to rule the luxury sphere next year. “The luxury industry has flourished for the past 10 years, but the good times have started to stall” The Luxury Sphere As It Stands. Ready-to-wear (pret-a-porter) Ready-to-wear (pret-a-porter) refers to ready made clothing which comes from the factory; the type of fashion is mostly applicable in clothing with some exceptions in items like bags.
The fashion type is abbreviated as “RTW” in most cases; the abbreviation is very popular in the fashionista world. People who are in the industry are having such knowledge at their fingertips since they are familiar with the terminology, there are many advantages and disadvantages of this type of fashion as we will see in this article, basically, these are clothes which are designed and stitched at the factory in different sizes. Medium built people often don’t have a problem fitting such clothes, but customers without proportionate size may find the outfits challenging. What is Ready-to-Wear Clothing? There is much to absorb in the fashion world, from understanding designers' styles and seasonal trends to the different terms used to describe types of clothes.
The term ready-to-wear is common among fashion circles, but most people do not truly understand what it means. Although consumers can buy ready-to-wear clothing off the racks, typically needing no alteration, there is more to this fashion concept than meets the eye. The ready-to-wear designation applies to everything from discount jeans to designer suits. Understanding ready-to-wear. Haute Couture VS Pret-a-Porter ( Ready-to-wear) I have often been asked the same questions —“What’s the difference between Haute Couture and Pret-a-Porter?”
When my friends read in the fashion magazine that certain movie star in the Red Carpet with description as “Angelina Jolie in Jean Paul Gaultier” or the other one “Angelina Jolie in John Galliano Couture”. They wondered, “What is the difference?” The difference is “Haute Couture” and “Pret-a-Porter” (or in English translated as “ready-to-wear” or as short form “RTW”) in the fashion industry. The first one means that Angelina Jolie wears ready-to-wear collection from Jean Paul Gaultier while the second one means that she wears the Couture collection from John Galliano. In today’s fashion designer’s world, a lot of popular and influential brands produce basically two categories of clothing. The Trouble with Ready-to-Wear. LONDON, United Kingdom — For consumers, high-end fashion delivers significantly less ‘bang for buck’ than other luxury categories.
While you can wear the same watch or necklace or handbag every day — and always look good — you cannot wear the same dress to every event. Fashion is also a weaker signifier of status than other luxury items, as the brand of a piece of clothing is less immediately apparent than the brand of a bag, for example. Ready-to-wear - definition of ready-to-wear in English. Adjective (of clothes) made for the general market and sold through stores rather than made to order for an individual customer; off the rack.
‘They pioneered ready-to-wear suits and shirts, back in an age when made-to-measure tailoring was still very much the norm, always with reverential customer service.’ Who Are Millennials. Believe that they have equal responsibility of child care Greater millennialbrand love Compared to 19% of non-millennials 46% of millennials post original photos or video online that they themselves have created.
Imagery. Transparency. Gabrielle "Coco" Chanel (1883–1971) and the House of Chanel. Fashion Revolution: The 2 Euro T-Shirt. For Fashion Revolution Day, we partnered with BBDO Berlin to create a quirky and memorable social campaign. We put our love for innovation to use and turned your average snack-dispensing vending machine into a social campaigning tool to raise awareness about the garment industry’s poor working conditions for children.
Bright turquoise, it stood in the middle of Berlin’s Alexanderplatz and promised passersby a real bargain: one t-shirt for only 2€. Farmers, Producers and Factories. If you are a maker, a producer, a factory worker, a mill dyer or a cotton farmer, there are many ways you can get involved with Fashion Revolution throughout the year. We invite the people who make our clothes to tell us their stories and connect with the people who wear them. This year we are introducing a new hashtag #imadeyourclothes, for producers, farmers, factories and makers to use in response to the question ‘Who made my clothes?’. We want to see the faces and hear the stories from thousands of makers, farmers and producers, and see an increasing number of brands make their supply chains more transparent.
For more information download the pack below. Brands, wholesalers, retailers and distributors. Li Edelkoort publishes manifesto on why "fashion is obsolete" News: trend forecaster Li Edelkoort has published her Anti_Fashion manifesto, outlining why she believes the fashion industry "is going to implode". The 10-point printed manifesto, published by Edelkoort's Paris-based agency Trend Union and subtitled "Ten reasons why the fashion system is obsolete", follows her declaration in an interview with Dezeen this weekend that we are witnessing "the end of fashion as we know it. " "These ten points argue that the industry has reached a vanishing point of fashion," she writes in the manifesto.
BBC iPlayer - Absolutely Fashion: Inside British Vogue - Episode 1 - Audio Described.
Emerging Trends. 'Storytelling of luxury products.'