SEO. The Beginner's Checklist for Small Business SEO. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
For the last three months I have been hard at work learning SEO by optimizing a local small business website. The business is called Giggly Wiggly Preschool and is located in the Seattle suburb Issaquah, Washington. This Issaquah Preschool was the preschool I attended many years ago, so I am happy I was given the chance to give back to it. Optimizing for local search is a great way to learn SEO because there is less competition and it is easier to maintain a small and focused scope. Duplicate Content Phantom: Don’t Be Duped, Be Informed. Duplicate content has always been a hot topic among webmasters; mostly because no one really knows what it is and the rumors persist.
And Google doesn’t help much either. Sometimes, I think of it as a hyperactive 3 year-old, who is incredibly sharp in some areas, but not so much in others. So the best way to go is to keep it simple, stay under the radar, and shoot for the middle of the road. SEO Checklist Part 2: Best Practices. Implementing the 14 best practices below (or at least some of them) and avoiding the worst practices should offer you a straightforward approach to better visibility in search engines, including Google, Yahoo!
, and Bing. Curious about the importance or relevance of some of the questions on the checklists? Read on for full descriptions of the implications of these questions. Are the keywords that you are targeting not only relevant but also popular with searchers? There is no point going after high rankings for keywords that no one searches for.