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Popular Today in Business: All Popular Articles You have probably noticed hashtags during broadcasts, tweets streaming across the screen, second-screen applications where viewers can check in to watch a TV show together online and numerous other examples of the TV industry transforming itself into something more than a lean-back experience.
We've had a little flip-flop this week.
Admit it; the future is scary.
New study from iModerate identifies the "Social TV Gurus" and shows that Social TV increases overall TV watching and makes live viewing more important. Denver, Colorado (PRWEB) March 26, 2012
If you’re not in tune with the social media aspect of the Internet, you must be an Internet noob, or someone who consciously ignores the omnipresent set of activities, including things like tweeting, sharing and checking in. While the third activity is not on the adoption level as Facebook and Twitter, it’s impossible to ignore the popularity of utilities like FourSquare and GetGlue.
While TV programmers and third parties are scrambling around to craft second-screen experiences that capture TV viewers on smartphones and tablets, the viewers themselves may already have found their favorite second screens on existing social networks. “Users are ahead of service providers in this respect,” says Informa Principal Analyst Nick Thomas in a recent report on the future of TV worldwide.
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It’s a shoot-out in the social TV analytics space these days, with SocialGuide, Trendrr, Bluefin Labs and Networked Insights among those companies battling it out across networks, brands and agencies.
Social TV, in which audiences use social networks while they watch, is causing some viewers to opt for live broadcasts over time-shifted shows, according to a new study from iModerate Research Technologies.