What Can Brands Learn from SocialTV? Popular Today in Business: All Popular Articles You have probably noticed hashtags during broadcasts, tweets streaming across the screen, second-screen applications where viewers can check in to watch a TV show together online and numerous other examples of the TV industry transforming itself into something more than a lean-back experience. The multi-billion dollar TV industry is fast undergoing a realignment from appointment television on the couch to a real-time, 24/7 entertainment anywhere business. So what can brands outside of the TV ecosystem learn from this? There are many, here are a few: The real-time web has opened up a swath of new rich, real time data sources that can inform marketing decisions and production cycles.
Consumers are 24/7/365: The smartest TV programmers aren’t just marketing during the window in which their program airs or even during the season in which it is rolling out fresh content. Author: Bob Fetter Bob Fetter on the Web. 20 TV Shows With the Most Social Media Buzz This Week. We've had a little flip-flop this week.
March Madness didn't stack up in the social realm as successfully as last week. No matter, three of the college basketball tournament's games still managed to sneak onto the charts. But here's the real stinker: The Mad Men season five premiere came in under SpongeBob SquarePants. I'm going to assume that's because all of you were too engrossed in whiskey-soaked plot lines to bother tweeting. At least, that's what happened in my apartment. On the contrary, Mad Men was actually the most social television premiere so far in 2012.
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Do you use other forms of technology (iPhone, iPad, laptop, etc) while watching live TV? AKASocialTV. The Social Guide for Entertainment. #AKASocialTV. 5 thriving social TV apps. Admit it; the future is scary.
No, we shouldn't be trembling with fear in fetal positions or looting local markets for canned goods and Twinkies, but the future's unpredictability can torment those with a taste for the familiar. And what do we do to settle our nerves? We make predictions. One of which has been the popular declaration forecasting the demise of TV. Yet, in the face of danger, TV has proven to be immortal, consistently dodging death at the hands of technological advancement.
In fact, as the world quickens, the amount of TV watched has increased by 25 percent over the last five years. New Study Shows How Social TV Impacts Viewing Habits. New study from iModerate identifies the "Social TV Gurus" and shows that Social TV increases overall TV watching and makes live viewing more important. Denver, Colorado (PRWEB) March 26, 2012. GetGlue Integrates March Madness, Television Check-Ins. If you’re not in tune with the social media aspect of the Internet, you must be an Internet noob, or someone who consciously ignores the omnipresent set of activities, including things like tweeting, sharing and checking in. While the third activity is not on the adoption level as Facebook and Twitter, it’s impossible to ignore the popularity of utilities like FourSquare and GetGlue. People like to broadcast their activities. Whether they are at their local watering hole or watching a popular movie everybody’s dying to see, the vanity aspect of “hey, look at me, I’m watching Hunger Games” is clearly too enticing to deny.
As indicated, GetGlue is one of these check-in services, and they are currently featuring an integration of their service with the NCAA Tournament, giving users another targeted platform to share their March Madness viewing experiences with. Publications Facebook A Quiet Second-Screen Giant In Social TV Space? 03/30. While TV programmers and third parties are scrambling around to craft second-screen experiences that capture TV viewers on smartphones and tablets, the viewers themselves may already have found their favorite second screens on existing social networks. “Users are ahead of service providers in this respect,” says Informa Principal Analyst Nick Thomas in a recent report on the future of TV worldwide.
“Many [are] already using Facebook and Twitter and other tools to communicate via the handheld devices about the content they are simultaneously viewing on the TV,” he writes. Facebook potentially has an enormous role in the evolution of social TV on a number of levels, Thomas argues. The social network can help broadcasters retain audiences with added value for live content experiences even as over-the-top video and time-shifting behaviors erode old viewing activities. #AKASocialTV Introduces #NewhouseSM4 to #SocialTV · AlyssaBergers. SocialGuide Intelligence: TV's New Twitter Agent Is Powerful And Precise. SocialGuide debuts new TV analytics and engagement tool. It’s a shoot-out in the social TV analytics space these days, with SocialGuide, Trendrr, Bluefin Labs and Networked Insights among those companies battling it out across networks, brands and agencies.
SocialGuide has launched a new product called SocialGuide Intelligence (SGI), which it bills as the only social TV analytics and audience engagement platform in the marketplace. Beyond offering social TV reports and ratings for different TV shows and channels, it enables clients to “identify and engage with its social influencers and key comments” from directly within the tool. “We spent a lot of time meeting with networks and listening to them about how they value their social audience,” founder Sean Casey told us in an email interview.
He said they came away with two big takeaways. First, social has value across departments at networks, so SGI was designed to work across research, digital, marketing, social media and production groups. How social media users multitask while watching TV. Check-in to tv, movies and music. Social TV gives live viewing an edge over time-shifted [with chart]