Social Commerce Is Commerce With A Social Layer. I've thought this for a long time but never really articulated it publicly until the Q&A session at ad:tech last week. There are a ton of social services that sit on top of the world of e-commerce and allow users to curate items they like and may want to buy in the future. These experiences can be highly social. And there are services that allow for transacting and payment inside of large social platforms like Facebook, Twitter, Instagram, and Pinterest. They bring commerce to social platforms. This entire category of services is called Social Commerce. I have not been particularly bullish on these services because I think social commerce is most naturally e-commerce with a well implemented social layer built natively into the commerce platform.
When you look at conversion rates in e-commerce broadly what you see again and again is that the more friction and overhead there is between discovery and transaction, the lower the conversion rate. Conversion rates are critical. Canada's Ecommerce Software Solution | Shopping Cart Software - Shopify Canada. ShopLocket. Affiliate Programs - LinkShare. Looking to cut through the noise of other apparel ads, PacSun needed new audiences to boost website traffic and sales to be a contender. These couldn’t be just any new audiences; they needed to be audiences that would become loyal customers. To discover these audiences, PacSun tested a prospecting campaign using comprehensive first-, second- and third-party data with exclusive Rakuten ecosystem data settling in as their second-party source. 73% Average New to File321% Higher ROAS260% Higher Conversion Rate72% Lower CPA “Rakuten Marketing technology and data has helped us reach new acquisition strategies that have grown our percentage of new customers every month.”
Eugene Lai, Director of Digital Marketing, PacSun. Polyvore. Gift Guru. Big Cartel - Simple shopping cart for artists, designers, bands, record labels, jewelry, crafters. Gift Ideas: Birthday Gifts, Wedding Gifts, Anniversary – Gifts.com. Facebook Collections Lets Retailers Augment Posts With “Want/Collect” Buttons That Save Products To Pinteresque Profile Sections.
Facebook has just begun testing “Collections” — a new feature it says is “unrelated” to Pinterest but could be a competitor. It allows retailers to add “Want” or “Collect” buttons to news feed posts about products. These save and share products to a “Wishlist” on user profiles that host a “Buy” button that can be clicked through to make purchases offsite. Seven retail partners including Pottery Barn and Fab can now share Collections posts to their fans.
Collections could help retailers score viral click-throughs to their product pages by making things their fans are interested in more discoverable to friends. Facebook isn’t earning affiliate fees on Collections click throughs, but it could get brands to buy ads to get more fans. To try out Collections, Like the Pottery Barn Page then visit this link to its first Collections post. Facebook told us this about the product: “We’ve seen that businesses often use Pages to share information about their products through photo albums. Unique Gifts for Every Occasion at RedEnvelope. 2011 Holiday Shopping. Gift Receipts More Popular Than Ever Among Holiday Shoppers, According to NRF Survey. Amazon.com Investor Relations: Quarterly Results. Market Research Reports - Market Research - Research guides at University of Toronto. List of mergers and acquisitions by Facebook.
From Wikipedia, the free encyclopedia Most of Meta's acquisitions have primarily been "talent acquisitions" and acquired products are often shut-down. In 2009, Meta (as Facebook) CEO Mark Zuckerberg posted a question on Quora, titled "What startups would be good acquisitions for Facebook? ", receiving 79 answers.[1][2] He stated in 2010 that "We have not once bought a company for the company. We buy companies to get excellent people... Acquisitions[edit] See also[edit] References[edit]