5 Free Tools For Creating a Video Product Demo. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Showing people what a product does is a better way to catch their attention than telling them about it. Car salesmen encourage test drives, ice cream stores give out free samples, and I'd be willing to bet that few people purchase a Hanger Cascader without watching the infomercial first. Your digital product is also more appealing when demonstrated. And the most affordable way to show people what your software does, even if you're also offering a free trial, is often to produce a short screencast. 1. Screenr helps share your screencast videos over Twitter. While other screencast tools, like Jing (see below), have Twitter sharing options, Screenr distinguishes itself by also creating a YouTube-like profile for each user. 2. 3. Downloading Jing puts a sun-shaped icon in the upper-righthand corner of your monitor. 4.
Marketing 2.0 - Social Media Marketing. Screenr | Instant screencasts: Just click record. Jing Screencasts. Camtasia Screencasts.