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5 Free Tools For Creating a Video Product Demo. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

5 Free Tools For Creating a Video Product Demo

Showing people what a product does is a better way to catch their attention than telling them about it. Car salesmen encourage test drives, ice cream stores give out free samples, and I'd be willing to bet that few people purchase a Hanger Cascader without watching the infomercial first. Marketing 2.0 - Social Media Marketing. Instant screencasts: Just click record. Jing Screencasts. Camtasia Screencasts.