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5 Free Tools For Creating a Video Product Demo. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

5 Free Tools For Creating a Video Product Demo

Showing people what a product does is a better way to catch their attention than telling them about it. Car salesmen encourage test drives, ice cream stores give out free samples, and I'd be willing to bet that few people purchase a Hanger Cascader without watching the infomercial first. Marketing 2.0 - Social Media Marketing. Instant screencasts: Just click record. Jing Screencasts. Camtasia Screencasts. A powerful, yet easy-to-use screen recorder, Camtasia helps you create more professional videos without having to be a video pro.

Camtasia Screencasts

Easily record your screen movements and actions, or import HD video from a camera or other source. Customize and edit content both on Mac and Windows platforms, and share your videos with viewers on nearly any device. BESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswyBESbswy