3 Facebook Commerce Success Stories. To be honest, there aren’t a whole lot of Facebook commerce success stories — at least not yet. Facebook storefronts are still relatively new, and most people don’t view the social network as a transaction platform, especially since most third-party Facebook storefront software doesn’t actually allow transactions within Facebook. But there are still good reasons to set up shop on your Facebook Page. Doing so can allow Facebook fans to browse your products before they’ve navigated to your website, help fans spread the word about specific products and direct traffic from Facebook to product pages on your website.
It’s easy to get started with applications like Storefront Social or Payvment , and there’s a chance that your existing e-commerce software offers a Facebook storefront at no extra charge. Here are three small businesses that have successfully integrated stores into their Facebook Pages. BabyAndMeGifts.com sells gifts for mothers and babies.
More Business Resources from Mashable: Crowdsourcing & Social Impact in CSR. HOW TO: Engage and Mobilize Facebook Fans Beyond the "Like" Last year, we encouraged businesses to move out of broadcast mode and start a two-way dialogue with their Facebook fans. As Facebook marketing has matured and more companies have had an opportunity to experiment and innovate, this approach has become de rigueur. New tactics are emerging that raise the bar for what constitutes successful engagement, particularly as brands and digital marketing agencies look to engage and activate a large number of fans. According to Daniel Stein, co-founder of digital marketing agency EVB, more of the agency's clients are now asking for programs that mobilize their millions of passionate fans on Facebook to take action in the real world.
"It's important to remember that 'Likes' aren't just mechanical clicks of a button — they're people," said Stein. "For many of our large brand clients, we're essentially working with a million-plus person army — there's a huge amount of opportunity with those kinds of numbers. " 1. Inciting a Fan Mob: Skittles 2. 3. 4. 10 Online Strategies for Your Next Product Launch. Beverly Cornell is the marketing and social media director at Mango Languages, a provider of self-study language learning products that teach actual conversation skills and culture, now available in 28 different languages. Learn more at mangolanguages.com. Long gone are the days when announcing a new product was simply a matter of putting together a news release, sending it off over the wire and counting on major news outlets to spread the word. Today, because consumers are able to get information from a variety of sources and platforms, a successful product launch requires an integrated approach; one that includes traditional, social and online marketing tools.
Here's a look at how to focus these approaches into one concerted effort around a product launch. 1. Even though new media seems to get all the glory, traditional television, print or radio media outreach remains an effective way to expose a never-before-seen product to the masses. 2. 3. 4. 5. 6. 7. 8. 9. 10. Conclusion. Behind the Race to Build a Better Banner Ad. If you're fed up with online advertising, you're not alone. A recent survey of 100 advertising agency executives found that their clients are losing patience with digital advertising. When asked why, advertisers noted that such ads don't work very well. Special ire might be reserved for the banner ad, which, 15 years or so after its introduction, still has a click-through rate of 0.1%, or about 1 in 1,000. While no one is crowing about such numbers, defenders say that figure is a bit misleading. Nevertheless, the industry is trying out different ideas to make those click-throughs more likely by changing the way consumers think about online ads, or making them more relevant, or maybe just better.
About Those Numbers Even the staunchest defenders of banner ads concur that an average click-through rate of 0.1% is very low. New Incentives Still, everyone agrees that getting web surfers to click on more ads would be a good thing. Analyze This An Unsolvable Problem?