ABOUT PROJECT | I was recently involved in a team teaching project, which focused on social media within the higher education industry. Since it was presented to communications students who are either completing or approaching their senior years, my group members and I chose to include content that would teach these viewers the latest trends, statistics, and necessary skills to successfully fulfill a role as a social media professional within a university’s communications department. View presentation below. COLLABORATION TOOLS | Unlike other typical projects presented throughout college, this assignment called for a unique type of team communication.
Facebook is the most popular social network on the Internet with more than 200 million active users worldwide. Facebook started in 2004 as a site for college students to socially interact in a virtual setting—but the site has since advanced to a popular online destination used by web users of all ages—and consequentially morphed into a new marketing channel for organizations. One chief niche of Facebook marketers are higher education institutions. Colleges and universities use this online platform to engage with students and stakeholders, spread word of news and events happening on campus, infect fans with school spirit and market their campus to prospective students. Academic institutions have embraced this 2.0 technology all in hopes of getting to the pulse of student conversation and luring individuals to consider enrolling in their school.
Johns Hopkins University has an interactive site with blogs and videos by current students for prospective students. Universities are reaching out to engage with applicants on Facebook and Twitter Expert: Colleges should make their social media interactions personal Student: "Why have a Twitter account if you only have four tweets in the past few months?" Survey: 98% of colleges have a Facebook page; 84% have a Twitter account (CNN) -- It was a joyous day for Lucie Fink when she received her acceptance letter from Johns Hopkins University. Like most prospective students, she wanted to know exactly what she was getting into before she made her decision between schools. The shiny pamphlets were all fine, but Fink really needed to hear more about the school from the students.