This workshop will introduce you to #GivingTuesdays with the focus on getting you and your organization started on adding GivingTuesday to your fundraising arsenal. It's time for your organization, project, or event to understand just what #GivingTuesday is, so you can start preparation for your participation in 2015.
In this resource list you'll find— 10 Primary Articles / Websites that you should read / visit. Additionally, there are 5 sub-collections of resources, that include PDFs, videos, webinars, infographics, and more advanced goals. Enjoy. #GivingTuesday - Global Website. How to Plan for a Successful GivingTuesday Campaign. It seems like there is a holiday or celebration for everything these days: ice cream, being left-handed, grandparents, running…the list goes on. And now the major holiday season seems to be steadily creeping earlier in the calendar each year.
Two years ago, the 92 Street Y in NYC and the United Nations Foundation wondered how they could bring back the spirit of giving to the holiday season and cut through all the extra noise. So they created GivingTuesday, a one-day annual movement focused just on charitable giving. In the two years since GivingTuesday was launched, the campaign has engaged more than 10,000 organizations around the world, raising hundreds of thousands of dollars.
In 2013, collective reporting showed a 90% increase in online giving compared to 2012, and a 270% increase in giving on the Tuesday after Thanksgiving. This year’s GivingTuesday, on December 2, will be even bigger, and it’s not too early to start planning how your nonprofit or cause can get in on the action. 1. Storytelling For Your #GivingTuesday Campaign. Read the title of this post again. You may be thinking, “It’s a 24-hour fundraising challenge. How can storytelling be the most important part?” Trust us – and let us explain. On December 2, the #GivingTuesday movement shines a light on thousands of nonprofits doing good in their communities and around the world, in the middle of the most heavily advertised season of the year. Competition for eyes and dollars is stiff.
CauseVox is all about using storytelling for crowdfunding campaigns, and we think #GivingTuesday is a really great opportunity to make it the central element. Remember the season #GivingTuesday falls smack in the middle of the holiday season – a time when certain emotions and issues are on the mind: winter weather, family, generosity, reflection and planning, etc. You could raise funds for new school books while sharing stories from teachers and students in the classrooms you’re funding. Let your community become the characters Keep the story going. The Ultimate Guide to Online Fundraising: #GivingTuesday Edition Whole Whale. The Ultimate Guide to Online Fundraising: #GivingTuesday Edition By Maciek Serafin Welcome to “The Ultimate Guide to Online Fundraising”, the #GivingTuesday Edition.
Before we get to the tactics of online giving, it’s ridiculously important to keep one thing in mind: If you’re in fundraising, that means you’re in sales. Any time someone gives you a dollar, they bought into the idea that this dollar equals this impact. That means you made an emotional connection with that person. We have to start with this at the core – “Why” somebody wants to give as opposed to the “how” and the “what”. Great. 1. Use this as an example for a day of giving. 2. You don’t ask someone to marry you on the first date – that’s weird. 3. Hopefully this doesn’t come as a surprise but many people don’t care about your organization. Tools we recommend: 4. Please ask for more than just a click. 5. When you send out an e-mail asking for $10 from someone who can give $10,000 – you’re being a cannibal. 6.Make It Easy 7.
8 Essential Steps to Get Your Nonprofit Ready for Giving Tuesday. 11 Ways Nonprofits Can Reach Donors on #GivingTuesday. #Giving Tuesday, a campaign that promotes a national day of giving that celebrates and encourages charitable giving, set for Dec. 3 this year, offers nonprofits a great opportunity for to raise funds online – but they need to be prepared. Nonprofits raised more than $10 million last year on #GivingTuesday, 53% over 2011. Almost 3,000 nonprofits participated and drove the conversation on Twitter and other social media channels, which led to national media coverage and involvement and interest by Bill Gates and The White House.
And those that promoted #GivingTuesday out-performed those that did not – by 170%. Participating in #GivingTuesday is free and easy. 1. Registration is free. 2. Add the invitation graphic to your website, check out the videos and download the helpful tip sheets and Partner Resources to create your campaign. 3. Tangible projects work best rather than raising money for “general operating expenses.” Make it fun and exciting! 4. Who are your biggest online champions? 5. Advice from Nonprofit Experts on Taking Advantage of #GivingTuesday. #GivingTuesday might not be until December, but because planning and preparation are key to any successful campaign, we think the best time to start thinking about how to take advantage of this fundraising opportunity is now! Double the Donation’s team has compiled advice from over 30 experts on how nonprofit organizations can make #GivingTuesday a hit. Good luck! Start Planning Now!
Far and away, the most common piece of advice was to start planning as soon as possible. Getting a head start on promotions, social media trends, marketing materials, and getting in touch with donors (individuals, foundations, corporations, etc.) is going to be the key to a successful campaign! Lynne D. Filderman, Vice President & Chief Marketing Officer at America’s Charities says: “#GivingTuesday is a movement to inspire generosity; not just another website where you list your charity profile or an event that replaces your existing year-end campaign.
Tip #2: Communication is the key to success. Lindsay J.K. 29 Tips for #GivingTuesday. By George Weiner We hope you are participating in #GivingTuesday 2014 – the nonprofit sector is trying to build a herd mentality in the same way that online retailers built up Cyber Monday. This past year, Cyber Monday revenue grew 21%, with a record of approximately $2.29 billion in sales (IBM 2013).
What’s more, the sector is trying to build a new unselfish social habit, which means it will take more nonprofit participation to compete with the existing holiday corporate messaging. There are tons of #GivingTuesday guides, playbooks, toolkits, examples and stories so we decided to try to summarize some of the best ideas as well as add our own.
The only way you can really #fail on #GivingTuesday is by not measuring your results. 10 Best Practices for Planning Successful Crowd Funding or Giving Day Campaigns. Last week, I was honored to deliver the lunch keynote at the 2014 TechNow Conference in Pittsburgh, PA organized by The Bayer Center for Nonprofit Management at Robert Morris University. (My trick for helping participants avoid a food coma is to get the audience moving). The next day, I facilitated a workshop on Best Practices for Crowd Funding that blended traditional instruction with innovation lab facilitation techniques. This post shares the content and I’ll share a post about the instructional design in a second post. Giving Day Campaigns and Crowd Funding Campaigns Are Than Dollars Raised When nonprofits marry tried-and-true fundraising techniques with social media and online networks, they are able to tap into the power of crowd funding.
Craig Newark published this infographic describing the potential of crowdfunding for nonprofits. Beyond the dollars raised, there is also value in growing your organization’s network. Click to download worksheet People Objective Social Strategies. The Ultimate Last-Minute #GivingTuesday Campaign Checklist » The holiday commercials have already started, radio stations are playing Christmas music, and stores have busted out the seasonal décor. It’s that time of year again…and that means #GivingTuesday, the third annual international 24-hour giving challenge created by the 92 Street Y and the UN Foundation, is only a few weeks away. If you’re still trying to polish off the Halloween candy, you’ve got some work to do if you want to be ready for December 2. Ideally, you started planning weeks ago (months?) , and all your web pages and blog posts and Tweets are happily resting in a queue, waiting for you to hit that “Send” button.
But we’re no strangers to the last-minute nonprofit fundraising campaign, and we know that it happens despite our best intentions. So with that in mind, we’ve pulled together a quick-and-dirty checklist based on our new ebook to help your nonprofit whip up a #GivingTuesday campaign in time for the big day. Check out this handy GivingTuesday campaign checklist: 1. 2. 3.
#GivingTuesday - Case Studies. #GivingTuesday - PDFs & Infographics. #GivingTuesday - What to Do After. #GivingTuesday - More Advanced.