Sales
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Best Practices on Effective Email Marketing
Make sure your marketing emails are readable Email Marketing Fact: Your carefully crafted multimedia content or images are not going to be readable by most people . According to SurveySampling (2007), about 65% of decision makers are viewing your marketing email on their text-only mobile devices. If you have to include images in your email content, make sure your email text content makes sense for readers, even if the images are not displayed. Never ever insert email images that are supposed to be downloaded from the web, as they are automatically blocked by most email client software programs. Do not nest scripts in your HTML message.Dog shipping
Random-Awesome Stuff
Top 10 Things to... - StumbleUpon
To stick with the “10″ theme for VR’s 10th Birthday this month, here are 10 things you can test in your email to make it better than ever. From Name : The most effective From Name is what your recipients recognize you by or expect to hear from. Not sure what that is? TEST IT!
Jill Konrath | Selling to Big Companies
Recently I interviewed Susan Solovic, author of It's Your Biz (out soon) and founder of the resource-rich It's Your Biz website. Her new book is excellent for if you're thinking about starting your own business. You can start by reading my interview with her below. And, you'll also want to check out her 10 free videos on how to avoid the common pitfalls and increase the odds of your success.
The Pipeline
By Tibor Shanto – tibor.shanto@sellbetter.ca Sales people are constantly working at communicating value to their buyers, especially in the early stages of the cycle, lead gen to prospecting and engaging the buyer to where they could complete an effective Discovery process . After sellers have done all the work involved in getting to the point where they can engage with a buyer, I am always surprised at how easily they are willing to undermine it, and risk their opportunity by saying something completely unnecessary, and serves only to sooth their nerves. The expression that does this most is “I just need 15 minutes of your time” or “A quick 15 minutes”. Both are stupid and useless, the second is one I never did get, how is a “quick 15 minutes” different than 15 minutes, don’t all minutes have 60 seconds, it is just the quality of the content that seems to make some minutes last a lifetime.
Improve efficiency and effectiveness by building shared sales and marketing machines. Lead Generation: Less is More in Challenging Economic Times B2B Sales , Uncategorized Everyone in Europe is challenged with today’s economic climate. Companies that have looked to reduce costs over the past few years need to focus more on the top line.
Modern B2B Sales Effectiveness – Marketo Best Practices Blog