Best Practices on Effective Email Marketing. Make sure your marketing emails are readable Email Marketing Fact: Your carefully crafted multimedia content or images are not going to be readable by most people. According to SurveySampling (2007), about 65% of decision makers are viewing your marketing email on their text-only mobile devices. If you have to include images in your email content, make sure your email text content makes sense for readers, even if the images are not displayed. Never ever insert email images that are supposed to be downloaded from the web, as they are automatically blocked by most email client software programs. Do not nest scripts in your HTML message. If possible, send your marketing emails as plain text. It will be smaller in size and readable on any email platform. Marketing emails must have a familiar preview Email Marketing Fact: Most people decide if an email is interesting by previewing it, without opening it.
Use the subject line to summarize the email content. Personalize & build confidence.
Random-Awesome Stuff. Top 10 Things to... - StumbleUpon. Keith Ferrazzi. Jill Konrath | Selling to Big Companies. If you're selling to the corporate market, it can often take months of working with a prospect to get them to the point of finally making a change. The last thing you want to do is blow it after all that time you've invested. One of the sagest people I know on this topic is Mike McLaughlin, author of Winning the Professional Services Sale, a book I highly recommend. (Note: Click here to read his excellent blog, download his ebooks & sign up for his informative newsletter.) Recently I had a chance to talk with him about his strategies for dealing with prospects at the final stage of their decision-making process. I think you'll enjoy the interview .... Jill: Most prospects today are afraid of making the wrong decision. Mike McLaughlin: We've all got concerns about any purchase we make, even if it's just a nagging doubt.
That means you have to understand your buyer's perception of risk, whether you think those beliefs are valid or not. Resist the urge to take that approach. Michael W. Selling to Consumers | Sales Training Blog by Skip Anderson. The Pipeline. By Tibor Shanto – tibor.shanto@sellbetter.ca There are a lot of things sellers say in the course of telephone prospecting. But given the nature of the call, the reality that we need to get to engagement from an interruption in a relatively short time, it is important to think about what you’re going to say and why. One way is to actually use a script, yes, script, maybe it would help if we called it a plan you can follow to ensure success in an endeavourer, in this case engaging with a potential prospect.
One reason to have a script is to ensure that What you say in the call is always tied to a Why, a Why for the prospect, and from the prospect’s perspective, not yours. I know many don’t like scripts, they see them as old school and limiting, when in fact the opposite is true. They not only help you stay up to date, and when you are good, forward looking (sounding), but done right and used right they expand the possibilities rather than limit them. Art Sobczak’s Telesales Blog. Changing minds and persuasion -- How we change what others think, believe, feel and do.
Modern B2B Sales Effectiveness – Marketo Best Practices Blog. Jonathan Farrington's Blog.