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Social Network Analysis. Thrust, Drag and the 10x Effect. If you are only used to driving cars, it is hard to appreciate just how huge a force drag can be. The reason is that drag increases as the square of speed, so an object will experience 100 times the drag at 300 mph as it does at 30 mph. Not 10 times. In Physics Can Be Fun, Soviet popular science writer Ya Perelman provided a dramatic example of the consequences of drag.

With drag, a typical long-range artillery shell travels 4 km. Without drag, the same shell would travel 40 km. Or 10x further. If you haven’t heard of it, the 10x effect is the anecdotal observation that great programmers aren’t just a little more productive than average ones (like 15-20%). Can you transform yourself into a 10x person? The 10x effect arises from the interaction of thrust and drag on the fundamental playing field of your life, your calendar. If you understand how this works, and learn to manage the interaction, the benefits are enormous. This is more than an analogy. How do you tell thrust and drag apart? The Rise of Developeronomics.