1. A Relevant Audience Thanks To ‘Negative Keyword Targeting’
Facebook CEO Mark Zuckerberg unveils Graph Search during an event at the company's headquarters. (Credit: James Martin/CNET)
Facebook CEO Mark Zuckerberg speaks at Facebook headquarters in Menlo Park, Calif., on Tuesday.
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In my Shop Talk Video this week I mention that I am going on a Social Media Diet and I ask you to join me. If you haven’t watched the video yet, please do, lots of people have already commented and are participating too. We are turning Social Media into the same type of spray and pray marketing that did not work in the 90′s and in the process, we are losing the true value of using social – relationships and reporting.
Facebook's "Page Post Targeting Enhanced" feature may not have a catchy name, but it's certainly getting people excited. Available to some pages as of the beginning of August and rolling out to all pages over the next few weeks, it's Facebook's most significant update for brands since its IPO back in May.
Instagram 3.0 Bets Big On Geolocation With Photo Maps, Letting You Showcase The Story Behind Your PhotosYou won’t find any new filters in the latest version of Instagram . Instead, the fourteen person team behind the world’s most beloved mobile app (now 80 million registered users strong) has decided to think outside the box, the browser box. “With every dot oh release we’ve tried to shift our focus dramatically,” Instagram CEO Kevin Systrom tells me in one of the longest interviews I’ve ever conducted about a UI change , “Instagram 2.0, with its new filters, etc, was all about the user’s production experience.
Pinterest is growing like crazy , so I thought I’d write a series on everything Pinterest. This four-part series can help marketers determine whether Pinterest should be added to their social media lineup, as well as help existing Pinners hone their skills. With every popular social network comes a wave of tools designed to help maximize your user experience. Here is a list of 12 tools that can help streamline your Pinterest workflow and enhance your pinning efforts. 1. Pin a Quote turns a text quote into something you can pin.
There's no question that Pinterest is the hottest social network right now. From your friends and family to celebrities, athletes and designers, everyone's pinning visually interesting content. But did you know that non-profit organizations are pinning, too? Non-profits, like other companies and brands, are flocking to Pinterest and utilizing its features to gain exposure. They want to show supporters more about their missions and how their work makes a difference in the world. We found ten non-profits that are particularly awesome at pinning.
Do you speak “social?” There is a lot of writing out there about the effects of social media on business, marketing, branding and customer services. But what about how social media communications is impacting our written communications, or even our oral communications?
Jonathan Gardner is director of communications at ad company Vibrant Media . He has spent nearly two decades as an innovator at the nexus of media and technology, having worked in communications leadership roles and as a journalist around the world. The egg nog’s been drunk, the bells are done jingling, and the mistletoe has been taken down.
How will social media impact businesses in 2012? We sought expert opinions from a wide range of pros you’re likely familiar with. We are grateful for the dozens of social media professionals who have written over 600 articles for us since we started Social Media Examiner in October 2009.
If you've ever been included on a popular list of credible resources online, it feels pretty good, doesn't it? Great lists get socially shared, linked, and emailed, giving those included quite a bit of valuable exposure. By association, the list publisher also gains value in terms of exposure, links, and a connection with list participants. Imagine finding a list of resources for a topic in which you absolutely dominate and yet neither you nor your company is to be found. Those situations don't feel so good.
On Thanksgiving, Pinterest’s co-founder Ben Silbermann sent an email to his entire user base saying thanks. It was fitting, as Pinterest was born two years ago on Thanksgiving day 2009. Ben had been working on a website with a few friends, and his girlfriend came up with the name while they were watching TV.