AchinchillaA : The 4c on #socialmedia. Think... Instagram. Top social media marketing trends. Employee advocates, brand journalism, mobile access and more trends your brand should know about this year.
By Kristin Piombino | Posted: March 21, 2014 Mullets, acid-wash jeans, Tamagotchis, Cronuts. Trends come and go, and each generation has their own. Some we look back on fondly, and others we wish had never happened. But either way, following them made us look cool amongst our friends on the playground. An infographic from Talkwalker lists the top social media marketing trends in 2014. [RELATED: Maximize your training budget: See this HD video of the most sought-after workshops, webinars and presentations at RaganTraining.com.] What would Jane Austen do? A guide to social media etiquette. Jane Austen novels are full of characters who make astounding social errors.
From Mr. Collins over-ingratiating himself with Lady Catherine de Bourgh in “Pride and Prejudice,” to Emma’s very cruel and very public snubbing of Mrs. Bates in “Emma,” Austen’s novels illustrate perfectly how not to behave. And though they were written 200 years ago, the social lessons translate to 2014. 7 Key Steps to Creating an Awesome Infographic. The younger generation would rather watch a 2 minute video than read a page of text. How do I know that? …because I asked them. Last week I was standing in front of thirty young adults aged from 18 to 25 at the International College of Management and I posed the question. Resources. So you don’t have any idea where to start, right?
Guess what—neither did I. I was clueless. Literally. When I started JeffBullas.com a few years ago, I had no idea how to start a blog. I could hardly spell HTML, let alone build a successful website and blog. Instagram. Buffer's 9 best social media tips to boost engagement. Those of us at Buffer have experimented with a lot of different content marketing methods.
I wanted to share nine of the best ways we've found to increase engagement and improve your content strategy. Here are our best and most practical ways to see a big impact from your actions on social media: 1. Share images on Twitter to increase retweets by 150 percent. Since Twitter announced in-line images, we've been experimenting with them by adding images to a lot of our tweets. To get a better idea of what a difference in-line images make, I took the last 100 tweets, including a link from our @buffer account (not including any retweets), and compared the averages of the tweets with and without images included. Using Buffer's built-in analytics, I was able to look at the number of clicks, favorites and retweets each tweet received. The first data point we looked at was clicks: Our click-through rate did grow, but not by very much. Digital Media Experts: Stay Ahead of the Curve in 2014.
The Future of Social Media: 60 Experts Share Their ... My 15 Minutes of Social Media Shame. You know how they say, "everyone loves a pregnant woman"?
Well for my sake, I really hope that's true. Sunday night, I became the unfortunate victim of every marketer's worst(ish) nightmare: I accidentally posted to HubSpot's company Twitter account ... thinking it was my personal one. This is my story. Four Pinterest Best Practices for Brands. How to Use Hashtags Correctly Across Social Networks for Marketing.
As more andmore social networks (Twitter, Pinterest, Instagram, Facebook, etc.) add the beloved #hashtag to their repertoire, learning how to properly use this tool on each platform is key to #success.
By simply incorporating #hashtags into your social content, you can further your reach and expand your audience. However, one must be wary of the potential perils of using the #hashtag. Let’s start at the beginning with #Hashtags, a History. 60 Sensational Social Media Facts and Statistics on Twitter in 2013. Facts about social media are often pieced together from sites that seem credible but sometimes they leave a lingering doubt.
Is it smoke, mirrors or is it a fact? Stating it can be easy but verifying it can be almost impossible. As they say… “there are damned lies and then there are statistics“. When you are raising $1 billion in a public float, the numbers are under the microscope. The government is glancing over your shoulder and the investors are casting a withering eye and wanting a return. How to Use Hashtags Correctly Across Social Networks for Marketing. Ali @ Search Exchange. How to Create, Market and Manage Your Digital Brand. Life has become complicated.
In the past we only had one brand to create and maintain. The “physical brand” that is constrained by time and space. Its maintenance is constant and it is something we all do and some are better at it than others. You rise from your sleep and perform activities that could include showering, preening and wrapping yourself with the latest fashion. Oreo: Prepare the royal bottle service! Setting up a social media calendar: Why and how. As with all things in marketing, you need to determine your online objectives.
Only then can you evaluate and assess whether your social media efforts are performing well. Once you have determined your objectives, the most crucial aspect of developing a community is creating a calendar that will provide clear, concise directions and strategy for writing your posts. 8 Bizarre Social Networks You Won't Believe Exist. The Internet is home to hundreds of different social networks.
Aside from the big-wigs, plenty cater to a more niche variety of interests. We browsed the web and compiled some of the strangest, most hobby-specific ones we could find. Some are geared toward a specific audience, while others are just plain — well, weird. Take a look at our collection below. Social Media Flop for Durex. My friend Eileen Brown brought a delightful social media #fail to my attention today in her column on ZDNet. You’d have thought Durex Condoms would always play it safe, but their latest Facebook marketing campaign has turned into a bit of a flop thanks to a remarkable lack of planning (or should that be foreplay?) The trouble begins with a curious “insight” that some couples don’t think to buy condoms in advance, but they are foresighted enough to install an app from iTunes allowing them to request an emergency delivery as long as they have previously ensured they will only be in coitus in a city where the service exists.
Of course, there’s no way Reckitt Benckiser could promise rapid deliveries of “SOS Condoms” to every corner of the world, so they ran a vote on a microsite, promoted via Facebook, inviting would-be consumers to choose the city where they would like the emergency service to next be available. Social Media Infographics / 7 Ways to Overcome Writer’s Block. 30 Terrible Pieces of Social Media Advice You Should Ignore. There are a lot of so-called “social media experts” out there. Dishing out advice, sometimes based on limited experiences, and sometimes based on nothing at all.
Even the true social media experts sometimes share some misguided advice based on their beliefs and experiences. So with all this bad advice floating around the web, how do you distinguish between what you should -- and shouldn't -- believe? 11 ways to make your Twitter chats a major force. 5 steps to create compelling content. I recently participated in the American Society of Journalists and Authors monthly call where the gracious host, Nancy Faass, asked me how Geoff Livingston and I marketed "Marketing in the Round.
" During the call, she asked me what one of my first assignments was as a young professional. I told the story of how I learned about my job by reading the clips I made color copies of day after day, but she pushed a little further to get me to walk down memory lane. What came out surprised me. It was a memory I'd forgotten about. What Mad Men Can Teach Us About Social Media Marketing. Don Draper and the team at Stanley Cooper. I have just discovered Mad Men. Where has this amazing television series been hiding? 26 Social Media Marketing Tips from the Pros. 6 ways to find your writing voice. Have you ever stumbled upon a blog and thought, "Did a robot or Martian write this? " Has Social Media Changed the College Experience for the Better?
Social Media Workflow [INFOGRAPHIC] Facebook's Mission Statement [COMIC] How social media managers should react when tragedy strikes. What Social Media Can Learn From Don Draper. First let me show you one of my favourite Mad Men scenes: click here. 3 Social Media Tips for a Successful Crowdfunding Campaign. In 2012, on Kickstarter alone, 2.2 million people pledged a total of almost $3.8 million, and successfully funded over 18,000 projects. However, those numbers account for successfully funded projects only and more than half of the projects launched on Kickstarter do not reach their funding goal.
Funny Infographic Shows How People Use Social Media. NCAA March Madness: The Social Media Final Four [Infographic] As the Final Four teams in the NCAA Men’s Basketball Tournament compete for a spot in the championship game, their fellow students, alumni, and fans are cheering them on via Twitter. CommandPartners : Spending the morning at #SMCLT! 6 Ways to Expand Your Social Media Reach. Social Media Marketing / #hashtags en wat je erover moet weten - #infographic #socialmedia. Ads That Speak the Language of Social Media. SXSW: Social Media Stars on How to Nail Content. 16 Brands Providing Inspiration for Social Media. Social Media Explained With Cute Kittens.
What Type of Social Networking Personality Are You? [INFOGRAPHIC] The Biggest Moments in Social Media Marketing. 9 Brands That Thought Fast on Social Media During the Super Bowl. 44 Reasons Why You Should Use Social Media for Your Personal and Business Brand. Personal Branding on LinkedIn: 10 Mistakes to Avoid. 50 Twitter facts that'll fascinate small businesses. The Importance Of A Fan Base & How To Grow One. Twylah and Buffer Get Your Tweets Exponential Exposure. Recruiting on Twitter, Facebook, & LinkedIn by Country HR.
How Social Media Icon Chris Brogan Would Run Your Virtual Team. 21 Twitter Tips From Socially-Savvy Companies. Facebook Fans More Likely to Recommend a Brand, Buy Products. How To Use Social Media To Power Your Business. Infographics / Social Marketing Compass #SocialMedia #Infographics. Top Brands on Facebook. Is Developing a Mobile App Worth the Cost? Event Cost Expectations. Photo Booth Rentals for Weddings, Birthdays, Class Reunions and Other Grand Events. The Major Disadvantages of Test Marketing. How Higher Education Uses Social Media [INFOGRAPHIC] Www.fakefestivals.co.uk/documents/raise-money-by-hosting-a-music-festival.pdf. Www.clemson.edu/campus-life/student-orgs/documents/event-planning.pdf. Ocl.tufts.edu/wp-content/uploads/OCLEventPricing.pdf. Top 100 Social Media Colleges. 19 Local Startups Looking for Summer Interns Right Now.
13 Cool Examples of Google+ Brand Pages. Social Media Marketing Mistakes to Avoid. Why QR Codes Won't Last. A Case Study in Social Media Demographics. Www.emarketer.com/docs/eMarketer_US_Social_Network_Usage-2011_Demographic_and_Behavioral_Trends.pdf. 2011 Social Network Analysis Report – Geographic – Demographic and Traffic Data Revealed. A guide to ad targeting on Twitter: infographic. 100 ways to measure the ROI of social media. Facebook to Release Timeline for Brands This Month.