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There are a lot of so-called “ social media experts ” out there.
Next week, New York Times columnist Melinda Emerson, known to many as @smallbizlady , will host the 200 th #smallbizchat on Twitter.
I recently participated in the American Society of Journalists and Authors monthly call where the gracious host, Nancy Faass , asked me how Geoff Livingston and I marketed " Marketing in the Round ."
Don Draper and the team at Stanley Cooper. I have just discovered Mad Men. Where has this amazing television series been hiding?
Are you looking for actionable tips to improve your social media marketing?
Have you ever stumbled upon a blog and thought, "Did a robot or Martian write this?"
I stumbled across a blog post a few weeks ago about how social media was ruining the traditional college experience.
Ever wonder how much time you should devote to social media each week? While there is no set formula, this infographic breaks down the components of maintaining and measuring a social media strategy, based on a 40 hour work week. Maintaining a social media strategy is not only about scheduling tweets and replying to mentions.
Facebook's mission statement claims it wants to make the world a more open and connected place.
Social media has become such a part of so many of our lives that we often forget what made it so special in the first place. It wasn’t the power to market to the masses, nor was it the opportunity for people to position themselves as experts in a particular field.
First let me show you one of my favourite Mad Men scenes: click here .
In 2012, on Kickstarter alone, 2.2 million people pledged a total of almost $3.8 million, and successfully funded over 18,000 projects. However, those numbers account for successfully funded projects only and more than half of the projects launched on Kickstarter do not reach their funding goal. Although there are other outlets or methods of promoting your campaign, such as press releases, direct outreach and more, here we offer some of our social media secrets on increasing your project’s visibility among the countless projects on crowdfunding platforms:
If there’s this expression that says “Show me your friends and I’ll tell you who you are,” now there should be “Tell me what social media site you use and I’ll tell you who you are.” This humorous infographic from The Maple Kind shows us the popular notion people have about people who favor certain social media sites. The Maple Kind, which makes a fusion of infographics and comics they call infocomics, goes as far as saying that psychologists should include “What is your favorite social media?”
As the Final Four teams in the NCAA Men’s Basketball Tournament compete for a spot in the championship game, their fellow students, alumni, and fans are cheering them on via Twitter. Can the amount of social media buzz influence the outcome of the game? Not necessarily, but Twitter does amplify the overall conversation surrounding the tournament.
Social media marketing is simple in one sense. Create content that adds value and then pop it out to as many people’s eyeballs as possible.