Syracuse University student viral video to appear on ‘The Ellen Show’ SYRACUSE -- A Syracuse University student, following dental surgery, was convinced she was pop-star Hannah Montana and was caught on camera explaining the challenges of maintaining her secret celebrity identity.
The video of Hannah Melton, captured by Hannah Redfield, has gone viral on the web. The video, and Melton, will appear on NBC’s "The Ellen Show" Thursday afternoon. Redfield submitted the video as an assignment for a School of Information Studies (iSchool) class titled Social Media and the Enterprise. The goal of the assignment was to make a viral video, challenging students to understand why and how content spreads from person to person. "This assignment is an exploration in Internet Anthropology," says iSchool Professor Anthony Rotolo, who teaches the course, in an article on the school's website. The video was posted to YouTube on March 24 and currently has over 137,000 views.
Melton and Redfield are both students at SU's S.I. Read more about the video here. 'Call Me Maybe': Behind the Song With Carly Rae Jepson. Ali @ Destiny USA. Log In. Ali @ #rotoloclass. Ali @ #rotoloclass. Am. Real Sh*t SU Students Say. Ali @ #rotoloclass. Syacuse Daily Links - The State Of SU Athletics. Real Sh*t SU Students Say. Facebook shuts down Gowalla. Facebook buys Instagram: Social media users react - Faster Forward. Culture Connoisseur Badge Culture Connoisseurs consistently offer thought-provoking, timely comments on the arts, lifestyle and entertainment. More about badges | Request a badge Washingtologist Badge Washingtologists consistently post thought-provoking, timely comments on events, communities, and trends in the Washington area. Post Writer Badge This commenter is a Washington Post editor, reporter or producer.
Post Contributor Badge This commenter is a Washington Post contributor. Post Recommended Washington Post reporters or editors recommend this comment or reader post. You must be logged in to report a comment. You must be logged in to recommend a comment. Ali @ #rotoloclass. 13 Reasons Why Using Social Media for Business is Non-Negotiable! Is there ever a time when having a social media presence is an option?
I believe the answer is no, in this day and age as a business you can’t afford NOT to leverage social media. Here are my 13 Reasons why using social media for business is not negotiable. 1. Social proof Consumers are more and more savvy about who and where they purchase products from and people will take the time to research online before making a purchase. 2.Humanizes your brand Copying and pasting marketing lingo into social media just doesn’t work. 3.
Your sphere of influence is the people in and around your brand that you interact with. 4. Your industry or niche is represented on Facebook and Twitter. In 2011 Emarketer estimated that Facebook’s revenue from advertising was $3.8 billion and that could be $5.2 billion in 2012.Emarketer also said that almost 40% of small businesses that sell on Facebook say it is their soles sales channel. 5. Statistics Source: 6. The whole concept of the internet is a web. 7. 8. 9. 10. GetGlue. Ali @ #rotoloclass. Social Media Lessons From Mad Men. In the sixties, when Mad Men ruled, creative content took a long time to produce.
Agencies concepted, polished and pitched. Clients reviewed. Agencies filmed, edited and delivered. It took months for print and television ads to see the light of day. The 30 Cricket Challenge. 10 Ways to Humanize Your Brand on Social Media. Joe Chernov is the VP of Content Marketing for Eloqua.
He is responsible for creating, distributing and measuring content that increases awareness and drives demand. Marketers are suckers for a catch phrase, from “join the conversation” to “think like a publisher.” Now, thanks largely to Facebook Timeline for brand pages, the new marketing slogan has quickly become, “humanize the brand.” Humanizing a brand simply means trying to interact with each customer on a personal level. Alison Phalen: Me on #thingsidratherdotha... Ali @ #rotoloclass. Dennis Crowley is Influential About Moms, and Other Klout Surprises [UPDATED] Who knew Cameron Winklevoss loved 'Say Anything' so much?
![Dennis Crowley is Influential About Moms, and Other Klout Surprises [UPDATED]](http://cdn.pearltrees.com/s/pic/th/influential-surprises-betabeat-31599246)
By Jessica Roy 3/23/12 9:58am Share this: The #RotoloClass cake courtesy of @wegmans! Ali @ #rotoloclass. Why Relationships Matter and ROI Doesn’t. We live in a society that puts the dollar above the customer.
That is, corners are cut and customer service is subservient to getting “paid.” Don’t get me wrong, I like getting paid as much as the next person but too many times we question the return before we implement any kind of customer service process that influences both repeat business and word-of-mouth. Albert Einstein said it best when he said, “Everything that can be counted doesn’t necessarily count; everything that counts cannot necessarily be counted.” I recently wrote a post called, Forget About ROI, Start Think About ROE. Alison Phalen: Harry Potter World = Best... Alison Phalen: .@ChefKatelyn oh yes, Butt... Ali @ #rotoloclass. SXSW 2012: Instagram’s Android app prototype makes appearance. Additionally, Systrom confirmed that Instagram has grown to over 27 million registered users, nearly double the 15 million announced back in December 2011.
He explained much of the enormous growth came from the launch of the iPhone 4S, followed by Apple highlighting the app as App of the Year. Speaking of SXSW, the star of the tech conference may be Highlight, a location-based social app. The Post’s Hayley Tsukayama reports: The South by Southwest Conference and Music Festival has kicked off in Austin, Tex., and the annual “Woodstock for geeks” comes with its normal dose of big, big buzz. Ali @ The Wizarding World Of Harry Potter. Pingram Founder: Why I Mashed Up Pinterest and Instagram. If you're a fan of Instagram and Pinterest, then get ready to fall in love with Pingram.
Modeled after Pinterest, the site allows you to view Instagram photos in the same way you might browse through pins on Pinterest. Mashable spoke to Italian web developer Gennaro Varriale, who created the mashup in just over seven hours one weekend. “I love Instagram and use it frequently," Varriale told Mashable. "I also use Pinterest and I love collecting photos in boards. While I was searching [for] a way to pin my Instagram photo, I got this idea — A simple way to share Instagram photos with a clean interface, similar to Pinterest inside a vanity url page.” Ali @ #rotoloclass. 15 Colleges with Strict Social Media Policies. Social media is so prominent, particularly on college campuses, that it’s difficult to find a college without a social media policy these days.
The vast majority of college social media policies detail guidelines and helpful ideas for getting the most out of social media as a student or university representative, but some take a negative turn, cutting off communications, restricting what can be said, and enacting strange requirements. Read on, and we’ll take a look at 15 colleges that are doing weird things with their social media policies. Sam Houston State University SHSU has been in the news lately for their controversial social media rules that have been so restrictive, students are putting up a strong opposition to them. AssociatedNews.info – Content. JC Penny revealed their new logo today.
The newly endorsed logo is JC Penny’s way of showing customers that they are relevant and part of the new retail age. JC Penny’s Chief Executive, Myron E. Ullman III, states the new logo shows our commitment to honoring our rich legacy of appealing to the American family. JC Penny stands behind its commitment to be a force in the retail industry and style authority to millions of consumers. Several very popular companies have joined forces with the powerhouse retailer. Ali @ #rotoloclass. Pinterest’s Impact on Social Media is Worth So Much More Than 1,000 Words. Last week, Mashable’s Sarah Kessler authored an article about Pinterest clones which focused on sites that have copied the look, feel, and/or overall functionality of social media’s most recent phenom. What I haven’t seen though, are posts that put forth some higher order thinking around the act of curating content and what that means for individuals and for social media in general.
Before going any further, let’s agree on a definition. Content curation does not include generating content, but amassing content from a variety of sources, and delivering it in an organized fashion. Anyone interested in finding relevant content pertaining to a specific category and funneling this information to an audience (public or private) in a mash-up style is a content curator. Twitter-20121. Ali @ #rotoloclass. 21 Social Media Marketing Trends for 2012. We have collected trends in social media, marketing, business, gaming and mobile and combined all of them into this post. Trends collected by Priit Kallas, Mart Prööm and Raul Kaevand. This is our third annual presentation about what to expect in social media marketing in the coming year.
We are getting pretty good at this. Here are the 21 social media trends you should watch out for in 2012: 1. Bye Bye Bye Music Video. Social Media Week Foretelling the End of Social Media. It's Social Media Week all over the world, and plenty of the events are being streamed or live-tweeted, which is great for others who can't get to things but want to know what was said. I did get along to the Edelman offices in London yesterday for a 'Social Business in Action" panel discussion consisting of David Armano (@armano) and Robin Hamman (@cybersoc) of Edelman, consultant Euan Semple (@euan) and Vincent Boon (@vincentboon) of Giff Gaff.
Several strong themes emerged and they're being echoed at other events so far this week, namely: Issues with the phrase 'social business' - there's plenty of talk about it, but also plenty of argument about it. Personally I prefer it to 'social media' because it gets us away from a narrowcast way of thinking that it's all about Facebook 'likes'/twitter/foursquare campaigns etc. But not eveyone likes 'social business' - there's a feeling that most businesses still run a mile from any talk of 'social'. Ali @ #rotoloclass. Ali @ Watson Theater. Ali @ Destiny USA. Rotolo Class.
IST 486: Social Media Spring ... Rotolo Blog.