Want to Dominate Pinterest? Follow These 6 Tips. Pinterest is the only social network your grandma understands; it’s also the one your mom jumped on before you did.
A once-obscure image board platform with a mere 5,000 users, Pinterest has taken the social web by storm. In just three years, 70 million people—80 percent of whom are female—have pinned over 30 billion items. With these numbers, Pinterest has become the discovery platform that brands have always wished for. One brand that has found major success on the platform is Tiny Hands, a super-small business making big noise with its food jewelry.
Founder Mei Pak has proven that she knows Pinterest, successfully using the platform to build an audience and sell her quirky creations. For those still trying to get a grasp on that perfect Pinterest strategy, Pak shares what works for her business on a platform that is just beginning to realize its earning potential. 1. While Facebook and Twitter offer brands a voice, Pinterest helps them craft the perfect image. 2. 3. 4. 5. 6. 6 Ways to Use Pinterest to Promote Your Brand. Is Pinterest part of your marketing strategy?
Have you ignored Pinterest because you think your brand isn’t a fit? Every brand has a story to tell and visual content can help you tell it. Four Pinterest Best Practices for Brands. Everyone (particularly us ladies) loves getting lost in the world of images on Pinterest. From fall fashions to cute puppies to travel photographs to wedding planning, people love to pin. Here are some quick facts you might find a bit pinteresting: The average user spends about 98 minutes a month on PinterestThere are 70 million total Pinterest users and 80% of them are womenPinterest users follow an average of 9.3 retail companies on the site (compared to 6.9 on Facebook and 8.5 on Twitter)47% of U.S. online consumers have made a purchase based on recommendations from PinterestConversion rates for Pinterest traffic are 50% higher than other social media trafficPinterest is the top converting social media site for “Top of the Funnel” advertising (over 400% more revenue per click than Twitter and 27% more than Facebook) So how do you take users’ passion for pinning, and convert it into clicks and revenue?
What Happens When Guys Get on Pinterest. <br/><a href=" News</a> | <a href=" ABC News Videos</a> Copy It may have risen to fame on the shoulders of mommy bloggers, brides and fashionistas, but a growing number of guys are staking -- or pinning, as it were -- their claim in the land of Pinterest.
As of January 2014, Pinterest has more than 60 million monthly active desktop users globally, according to ComScore. Of those, 30 percent are men -- and some have taken to the sugar-and-spice-dominated platform with the same obsessiveness devoted to fantasy football leagues and "March Madness" brackets. "I find amazing things on a regular basis -- tutorials, recipes and masculine design ideas that I wouldn't have thought to look up on my own," Daniel Bear Hunley, a "pinfluencer" with roughly 1.6 million followers, who currently maintains 42 different boards. LoveList for Pinterest - Scan to Pin. Why Pinterest Will Be The King Of Social Media In 2014 - infographic. Did you know that Pinterest attracts more than 1K visitors per minute and it gets 2.5 million page views per month.
The international traffic of Pinterest in 2013 has grown 125 percent while its average user stays on the platform for more than 15 minutes. And what if I told you that Cooking, DIY and crafts are the top activity on the network, that, 73 percent of users say they use Pinterest for entertainment and time passing. And that 1 out of 4 fortune global 100 companies are leveraging Pinterest for their business. These numbers are startling enough. As much as we would like to think Twitter, YouTube and Facebook are the most effective marketing tools, the folks at Omnicore have made a factual argument that Pinterest has really picked up the pace and growing rapidly and is here to rule over the social media landscape.
Why Business Should Take an Interest in Pinterest. Pinterest has opened up mood-boarding to the digital masses.
A tool that was once exclusive to creatives behind the scenes has gone mass-market on a platform that still doesn’t have an API. And the masses are thrilled! How to Use Pinterest Analytics, 6 Metrics Worth Measuring. Is your business using Pinterest to reach your audience with one-of-a-kind visuals?
Are you measuring your Pinterest marketing effectively? It’s crucial that any business understands whether their time spent on a social network is generating results. Why Pinterest Analytics? Consistently measuring your activity on Pinterest can also help your business identify what types of content resonate best on this channel and with your specific audience. The number of followers your account has is important to note, but it’s certainly not the final indicator of a successful Pinterest strategy. Social Media 2013: User Demographics For Facebook, Twitter, Pinterest And Instagram [INFOGRAPHIC] Pinterest Introduces Analytics Platform. Pinterest introduced a web-based analytics tool Tuesday morning, allowing site owners to track users' engagement with their sites on the social network.
The free tool allows site owners to track the number of pinners and pins collecting material from their sites, and the number of repinners and repins those initial pins received. Site owners can also track total impressions and reach on the network, as welll as referral traffic, both in cilcks and unique visitors, sent back to their sites. The analytics are pretty basic, and don't pose much (if any) threat to more robust third-party Pinterest analytics systems like Pinfluencer and Curalate, which allow site owners to identify their most engaged and influential pinners, and track the popularity and reach of their own boards and pins.
Pinterest Strategy: Are You Pinning with Purpose? Let’s say you’re a tour guide.
For the sake of this example, you’re in Rome. You take the excited group of participants on a walk and end up in a random piazza. Everyone looks around, squinting at the buildings and studying their surroundings. “Maybe this is where Michelangelo studied,” quips one. A Major College Flowchart by CollegeHumor.com on The Bazaar. Buy creative products by CollegeHumor.com online!
Pinterest Image Optimization - How to optimize for Pinterest. On February 22 this year, Matt Siltala spoke on Pinterest (Growing your Brand with Pinterest Marketing) at SearchFest 2013 in Portland.
The presentation was a huge success and provided the attendees with loads of executable information for their businesses. When Matt was first putting together his presentation he asked me if there was any updates to Pinterest since we first launched the PIO (Pinterest Image Optimization) graphic a year ago on Mashable. I reached out to Pinnable Business, developer of PinAlerts.com email alerts for Pinterest, who we collaborated with us on this infograhpic. There had been a few changes since, so we updated the graphic and wanted to share it here. 10 Tips for Marketing your Business on Pinterest. If you think that publishing is going through an evolution then photography is experiencing a revolution.
There are happy snappers everywhere. The smart phone with the inbuilt high definition camera is turning everyone into a photgrapher. Add some software technology with Instagram filters and an ordinary photo is becoming a piece of art. Sites such as Pinterest are also allowing us to share this visual art form in glorious color, creativity and ease just by pinning images from the screen with a couple of clicks.
Competitors such as The Fancy.com are taking these concepts of visual pinning even further into the realm of social commerce and have announced that they have reached a whopping one million users already. Is Pinterest the Social Media Platform with the Most ROI? Pinterest, the social media Cinderella story of 2012, is fast positioning itself as a major tool for e-commerce. Along with the site’s growing user base, other businesses have seized the opportunity to build on top of the platform.
How revolutionary is Pinterest? Sharad Verma, CEO and co-founder of Pinterest analytics firm Pinfluencer, considers it one of the most transformational forces to impact the e-commerce space in recent years. “Pinterest is really about product collection. It's really about product curation. In fact, Pinterest is part of a much larger trend toward what Verma refers to as “the visual web.” “We think that Pinterest is the Google of the visual web. Pinfluencer - Marketing and Analytics for Pinterest.
Top 5 Things To Know About Pinterest for Businesses. So you want to introduce Pinterest to your social media toolbox, but have no idea how to use Pinterest for business instead of pleasure? You’re not alone. There is a common misconception that this social media website is just for recipes and DIY tutorials; however, it’s entirely possible to successfully market your product or business on one of the fastest-growing social sites around. Make sure you address each of the five tips below, and you’re well on your way to gaining followers and seeing repins from all over. We also want you to get the most out of Pinterest for business! 1. Pinterest Launches Holiday Site, Shares Famous People’s Seasonal Inspiration. To get help you with your seasonal planning and get you into the Christmas mood, Pinterest has launched a ‘Pinspiration’ page, where well-known personalities and brands will share their holiday inspiration. Unveiling a new guest pinner daily over 30 days, the site works like an advent calendar of holiday-related inspirational goodies.
Already into its second day, pinners can view the holiday boards of daytime talk show host Katie Couric, and Dale Partridge of Sevenly.org, a charity retail website. Filled with lovely images of Christmas home décor, delicious recipes of seasonal dishes and steaming-hot winter drinks, these boards will get you feeling all warm and happy about the upcoming holidays. Whether you are looking for decorating tips or just some visual candies, you should be bookmarking this page. [via Pinterest] Receive interesting stories like this one in your inbox. Social Media / Cool #infographic on #Pinterest on my Pinterest, how fitting! Login. Pinterest IPO: Step Aside Facebook, Why Pinterest's IPO Could Be Around the Corner.
Pinterest does not communicate much about its expansion or strategic plans but with its $1.5 billion valuation earlier in the year and its recent move to new offices, worth $9 million in San Francisco, California, the social scrap booking website could be preparing itself for a possible IPO in the near future. Propelled into the social networks scene in 2010, Pinterest has seen an explosion of its audience in recent months. Indeed, between June and November 2011, the site had registered a 2,000% growth, becoming the first to cross the milestone of 10 million visitors faster than any other site. Today with already more than 20 million users, Pinterest is certainly far from the 900 plus million Facebook or Twitter 500 million users, but is believed to have an enormous potential by analysts and investors. Its strong audience growth has been constantly attracting, despite the fact that the company is still being tested and only accessible by invitation.
Polka Dots www.polkadotsstationery.com (polkadotsinc) on Pinterest. Pinterest and Instagram: Pictures speak louder than words. Instagram is as addictive as Pinterest - and is all mobile Facebook’s $1billion purchase of Instagram solidified one of the hottest social trends: Photo images have huge engagement value over text. Another photo site, Pinterest, has recently been commanding the airwaves, claiming 10 million users and “the fastest growing standalone site ever”. Photosharing is not new. Flickr and Photobucket paved the way for people to share photos online. How Facebook, Pinterest Compare In Social Commerce. More Colleges Try Pinterest for Social Media Marketing. April 26, 2012 With Pinterest being all the rage, colleges are beginning to take notice and more are using the social networking website as part of their marketing efforts.
"Our primary motivation with Pinterest is to connect with several of our audiences, including our current students, alumni and prospective students," Aaron Jaco, digital media specialist at Drake University, told U.S. News & World Report. Pinterest is the third most popular social media platform after Facebook and Twitter. Its growth from about 500,000 users in May 2011 to more than 11.7 million in January 2012 makes it one of the most rapidly expanding websites in history, Inside Higher Ed noted.
It aims "to connect everyone in the world through the 'things' they find interesting," NextGen Journal noted. Colleges and universities with a Pinterest presence include Oberlin College, Rutgers University, the University of South Carolina, and the University of California, Berkeley's Haas School of Business. Sources: PinView Turns Your Facebook Timeline Into a Pinterest Board. Ever wished that long, scrolling Facebook Timeline was somehow easier to manage — like, say, a Pinterest board? Brand new Facebook app PinView displays items from your News Feed, Timeline, friends list and multimedia pages as small panels, just like social bookmarking site Pinterest showcases images on Pinboards.
Honda Wants You to Stop Using That Damn Pinterest Already. Honda is having its Pinterest and eating it, too—with a new campaign that urges top pinners to stop wasting their life already and get outside. Its "Leap List" campaign for the CR-V is all about getting out and living life to the fullest. Ali Phalen / Pinterest.
Did Facebook Buy Instagram to Compete with Pinterest? Different forces may be converging to drive a major strategic move by Facebook. Just hours ago, Facebook announced that it will pay $1 billion dollars to acquire Instagram. Instagram is the app that allows you to take photos, apply various filters, and post them to your social streams. 9 Ways to Engage Your Employees on Pinterest. Social media is all about user/customer interaction — that much we know. But many businesses value staff engagement as well. 19 Tools for Pinterest Pros. By Bliss Hanlin, Community Manager at eModeration (and Pinner extraordinaire) As Pinterest growth skyrockets, so follows the number of tools available to help us manage our content, understand our metrics, and be better pinners. Pinerly: Hands on With the Newest Pinterest Analytics Tool. Why Brand Managers Need to Take an Interest in Pinterest.
Two days ago I told you Why Women Are the Most Powerful Brand Ambassadors In the World. How Pinterest Can Get Your Brand Attention [INFOGRAPHIC] This Is Everything You Need To Know About Pinterest (Infographic) Using Pinterest Yet? 13 Tips for Gaining Business Exposure for Your Clients. 20 Awesome Pinterest Tools. Pingram Founder: Why I Mashed Up Pinterest and Instagram. Pinterest - The Social Media Darling Of 2012: Infographic.
Pinterest Infographics Reveal Marketing Potential. 13 Fun Facts About Pinterest Users (INFOGRAPHIC) Pinpuff Launches as a Klout for Pinterest. Need More YouTube Views? Try Pinterest. Login. You think Pinterest is big? Here comes The Fancy, with a brand spanking new e-commerce platform. How Brands Are Using Pinterest - And What They Can Do Better. Businesses pin hopes on digital scrapbook Pinterest. News, Travel, Weather, Entertainment, Sports, Technology, U.S. & World.
4 Approaches to Sharing Social Media Content on Pinterest. 10 Creative Ways to Use Pinterest for Marketing. 5 Brands Using Pinterest Brilliantly. The Potential of Pinterest. Pinterest for Food Brands, Startups, & Organizations. The Secret To Pinterest's Success: We're Sick Of Each Other. What's This Pinterest Website? Pinterest demographic data. Is Pinterest Pocketing Revenue by Tracking User-Generated Pins? Pinterest Becomes Top Traffic Driver for Retailers [INFOGRAPHIC] Pinterest Drives More Traffic Than Google+, YouTube and LinkedIn. How Does Pinterest's Referral Traffic Compare To Other Social Medias? #chart. Why Pinterest is 2012's hottest website. Pinterest: 10 reasons why it will be bigger than Twitter.
Can Pinterest Help Your Job Search? Pinterest: How Do U.S. and UK Users Compare? [INFOGRAPHIC] Pinterest: Everything You Wanted to Know About 2012's Hottest Startup.