Coca-Cola Jingles. Recycled Coca Cola Soda Bottle Shirts. Earlier this summer, I traveled to The City That Never Sleeps for a business trip and stayed in a hotel across the street from the Coca-Cola store. When I walked past the store, I couldn’t help but notice a display for Coca-Cola’s new Drink 2 Wear “sustainable” apparel. I went in and looked at the shirts: “4 Inside = 4 Bottles in this Shirt.” At first I thought it was a joke. But it’s not. “Make your Plastic Fantastic” and “Rehash your Trash” are two of the slogans on the shirts; some shirts just feature earth conscious type graphics. Stuart Kronauge, vice president of marketing at Coca-Cola North America said, “If the 200 million Wal-Mart shoppers in the U.S. purchase these shirts, they will help us reuse and divert more than 700 million bottles from the waste stream.”
I’m not quite sure how consuming more shirts diverts bottles from the waste stream. Besides, how do I know that these are real Coke bottles in my shirt? I can see these shirts starting a trend. Google to Sell Heads-Up Display Glasses by Year's End. Screenshot via GoogleThe Google glasses will use augmented reality software to return real-time information about locations and people.
People who constantly reach into a pocket to check a smartphone for bits of information will soon have another option: a pair of Google-made glasses that will be able to stream information to the wearer’s eyeballs in real time. According to several Google employees familiar with the project who asked not to be named, the glasses will go on sale to the public by the end of the year.
These people said they are expected “to cost around the price of current smartphones,” or $250 to $600. The people familiar with the Google glasses said they would be Android-based, and will include a small screen that will sit a few inches from someone’s eye. They will also have a 3G or 4G data connection and a number of sensors including motion and GPS. A Google spokesman declined to comment on the project. They will also have a unique navigation system. Coca-Cola Beatbox | Bangstyle :: A Global Network Promoting Independent Artists. Coca Cola gets iced by Americans who can’t read….. | Chris Reed on Partnership Marketing | Brand Republic blogs. One's coca cola and one's diet - can you read, sorry, tell the difference? Coca Cola and Polar Bears go together like JD and Coke, but do the consumers get it? Coco Cola’s first polar bear advert appeared in 1922 and for the next 70 years Polar Bears appeared sporadically in print adverts until 1993 when they switched to Always Coca Cola.
However in recent years they have made a comeback and enable Coke to combine the two together culminating in the dozens of special creative Coke showed through the recent Super Bowl. However it seems that Coke may have misjudged the mood with regards to the Polar Bears in a recent promotion that should have been a positive. 1.4 billion white cans and caps on bottles of Coke (the first time the brand ever changed from red) were planned to blanket the U.S. and Canadian markets in 2012, featuring the iconic Coke polar bear in a holiday promo with an environmentally-friendly related cause dubbed Arctic Home.
The Coca-Cola Company Fourth Quarter Earnings Sneak Peek. S&P 500 (NYSE:SPY) component The Coca-Cola Company (NYSE:KO) will unveil its latest earnings on Tuesday, February 7, 2012. Coca-Cola is a leading manufacturer of nonalcoholic beverage concentrates and syrups. The Coca-Cola Company Earnings Preview Cheat Sheet Wall St. Earnings Expectations: The average estimate of analysts is for profit of 77 cents per share, a rise of 6.9% from the company’s actual earnings for the same quarter a year ago. The average estimate is the same as three months ago.
Between one and three months ago, the average estimate was unchanged. Past Earnings Performance: The company has beaten estimates the last two quarters and is coming off a quarter where it topped the forecasts by 2 cents, reporting net income of $1.03 per share against a mean estimate of profit of $1.01. Investing Insights: Will the iPad 3 Be the Next Catalyst for Apple’s Stock? Wall St. Key Stats: The company has seen net income rise in three straight quarters. Sohu.com Inc. Humana Inc. Yum! Cocacola's Channel. Amazing_coca_cola.jpg 800×2126 pixels. The Very Best of Coca-Cola. Earnings Preview: Coca-Cola Enterprises. 5 Lessons from Coca Cola’s New Content Marketing Strategy. Coca Cola has been part of popular culture for over 100 years and has been called a “Vision Brand“. Its marketing and communication is purposeful and connects with its audience in a way that makes it stand out from its competitors. Its mission is not about selling products but to create significant positive change in the world that makes the world a better place.
Coca Cola’s mission statement To refresh the worldTo inspire moments of optimism and happinessTo create value and make a difference Recently they have realised that their marketing strategy that has worked well for them for decades needed to evolve and as such they are moving from “Creative Excellence” to “Content Excellence” Creative excellence has always been at the heart of Coca Cola’s advertising and they have decided that content is now the key to marketing in the 21st century on a social web. Content for Coca Cola is is now the “Matter” and “Substance” of “Brand Engagement” Lesson 1: Create Liquid Content Lesson 4. Coca-Cola Bears Lead in New Ways to Watch the Super Bowl | STACK Gamer. The price of a 30-second Super Bowl ad has reached an all-time high of $3.5 million, and advertisers are going to great lengths to get the most bang for their buck.
This year's Super Bowl ads promise to be more interactive than ever, with several brands introducing innovative new ways to keep your attention long after their 30 seconds are over. Watch for these three cool campaigns on Sunday, Feb. 5. Coca-Cola BearsThe Coca-Cola Polar Bears are no strangers to the Super Bowl, but this year they want to stay with you throughout the entire contest. Since many football fans now watch games with smartphones in hand, Coke decided to let their wintery mascots provide live reactions on CokePolarBowl.com, Twitter and Facebook. The bears—one a Giants fan, the other a Patriots fan—will cheer for their teams, chat with fans and play outside during commercials.
Chevy Game TimePreviewed in our Super Bowl apps article, the Chevy Game Time app is designed to keep viewers more engaged than ever. Coca-Cola: Happiness Refill. Coke | Project Re: Brief by Google. The Overview "Hilltop" (1971) - Harvey Gabor, Art Director "Forty years ago Bill Backer and myself had a wish, and that was to buy the world a Coke. I am honored to have lived long enough to see that wish become a reality. " — Harvey Gabor This year, we partnered with Coca-Cola and Harvey Gabor to re-imagine "Hilltop" for the digital age. See how a wish made in 1971 was brought to life for today’s generation. Watch the film The Tech The Concept Harvey’s re-imagined ad enables users to actually ‘buy the world a Coke’ from their computer or phone, and connect with someone on the other side of the world through the magic of display advertising.
Desktop Mobile Real-Life Social Networking The world is closer than ever before.