crowdsourcing, il mercato dell’intelligenza: twago | Social Media Italia
Freedom to WiFi
Questo articolo è uscito con il numero di Marzo di Pubblicità Italia . Il Crowdsourcing è un modello organizzativo che consente alle organizzazioni di affidare ad una community esterna, sotto forma di open call, un’attività tradizionalmente svolta entro i perimetri aziendali. I vantaggi del crowdsourcing sono da ricercare nella riduzione dei costi e nella possibilità di ricevere contributi di qualità o quantità non raggiungibili attraverso il modello tradizionale e l’outsourcing. Lo stato del crowdsourcing in Italia
Companies in the tourism industry, like many others, are putting more focus on marketing their offerings and providing information online. The web has no borders and no business hours, and so it opens up a global market to each supplier. There are many challenges, though, including: offering information in several languages, being visible and easily found on the web, differentiating yourself from the competition by offering more value to the user, and retaining your customers.
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Matt Barrie, CEO of Freelancer.com presents “Outsource Everything” at the Getting Results from Crowdsourcing event on 31 May 2010. Matt explains that you can create a multimillion dollar empire overnight on a shoestring budget, using sites like his. He shows us examples of the types of things you can outsource, how his company came to be and why Crowdsourcing is the next big thing. What types of projects do you outsource? Matt Barrie, CEO of Freelancer.com – Outsource Everything « Getting Results from Crowdsourcing
Getting Results from Crowdsourcing Why Expertise Matters in Collective Knowledge and Intelligence One of the more interesting areas of crowdsourcing today is in the area of collective knowledge and intelligence – often referred to as Q&A. Quora, one of the more recognizable names, currently focuses on startup and Silicon Valley related matters. Recently, Jig, a site that allows users to post needs and have them answered, raised $3 million in financing. Of course, Yahoo!