The @KISSmetrics Marketing Blog. TV, magazines most effective affluent marketing media: study. September 13, 2011 Affluent consumers are more receptive to TV and magazine advertising than other media, according to a survey from market-research firm Ipsos Mendelsohn. The “2011 Ipsos Mendelsohn Affluent Survey” found that 62% of the 14,405 affluent consumers surveyed said they had “considerable” or “some” interest in advertising displayed through the two media. The firm defines affluent consumers as those with annual household incomes of $100,000 or more. TV and magazines were also the two most prevalent media, with 86% of respondents saying they had watched a TV ad in the past six months and 80% saying they read a magazine ad in the same period.
Ipsos Mendelsohn conducted the survey from March to June. “Traditional media platforms are still aligning well within the affluent space,” said Bob Shullman, president of Ipsos Mendelsohn, at a New York event on September 13. Radio trailed TV and magazines in receptivity and prevalence at 54% and 78%, respectively. 4 Tips for Getting Press Coverage. At small businesses both old and new, many hats are worn behind the scenes. Press outreach is handled by an owner or manager rather than being outsourced to an experienced firm. To complicate things, PR strategies vary based on location and industry — choosing the best media outlet to approach is just half the battle. It's no surprise many small businesses find themselves in the dark.
But, getting press has powerful potential — the chance to get your product or service in front of people who may not only like it, but need it. Being coy with your offerings isn't only bad for business; it's unfair to people in your market who may be hoping to find something just like you. Getting press relies on four key pillars, explains Michelle Ellis of Orapin Marketing: Always do research on media outlets, serve the media outlet's needs (and in turn, its audience) rather than being sales-y, keep your pitch as simple as possible and build a long-term relationship. 1. 2. 3. 4.
Pourquoi les annonceurs TV doivent adopter le second écran - Marketing Professionnel - Marketing professionnel – Le marketing pour les professionnels. En 2012, 75 à 85% des téléspectateurs utilisent des outils de second écran lorsqu’ils regardent la télévision. Et ils sont de plus en plus nombreux à la regarder de façon non linéaire. Face à ce phénomène, les annonceurs craignent aujourd’hui que les téléspectateurs se détournent de leurs programmes et cela est compréhensible.
Fini le temps où nous devions attendre patiemment devant les publicités la reprise de notre programme ; désormais, nous profitons de cette pause pour zapper vers d’autres chaînes ou nous prenons notre téléphone ou notre tablette afin de rester occupés durant les pubs – et du coup, pendant le programme également. L’engagement vers le second écran ne doit pas se limiter aux programmes TV Si ces tendances, qui menacent l’efficacité d’une source de revenus très ancienne, devraient alarmer les publicitaires, elles représentent néanmoins une réelle opportunité pour les marques créatives. 2013, en revanche, sera l’année des applications de second écran.
Digital Strategy Toolbox. Marketing Research: Articles, Reports and Case Studies | MarketingSherpa. How To Improve Any Service By Simplifying It. “Making the simple complicated is commonplace; making the complicated simple… that’s creativity.” –Charles Mingus It may seem counterintuitive, but in a business environment that usually hypes “more, more, more,” people increasingly are opting for less. They’re responding to products with simpler features, and food with fewer ingredients. The ice cream maker Häagen-Dazs first observed this trend a few years ago when, as brand manager Ching-Yee Hu told USA Today, it began encountering focus group consumers who expressed a clear preference for food products with fewer ingredients.
All of which made Hu wonder, “Why can’t we bring ice cream down to the bare minimum?” Of course, people respond to the idea of a few ingredients because they assume that those five won’t be dehydrated potato flakes, monosodium glutamate, whey solids, artificial coloring, and artificial flavoring. This is the positive flip side of the worrisome crisis of complexity: Within that crisis lies massive opportunity. Marques : comment identifier les influenceurs. Selon une récente étude de Technorati, plus de 240 millions de dollars vont être investis cette année aux Etats-Unis dans des programmes d’ « Influencer marketing », soit près de 6% du total des budgets de marketing et communication digitale. Dans ce contexte, on comprend aisément pourquoi il est devenu aussi crucial pour les marques d’être en mesure d’identifier précisément leurs influenceurs clés.
Paradoxalement, les outils de « scoring social » tels que Klout peinent à conquérir le cœur des professionnels du secteur, qui les considèrent comme une sorte de « compétition » entre influenceurs plutôt qu’un véritable outil d’identification des futurs prescripteurs de leur marque. « Quel est ton score Klout ? » Voilà une question que l’on a plus de chance d’entendre dans une soirée étudiante que dans les couloirs d’une agence RP ou d’un service marketing. Je blogue donc je suis L’influence : une notion relative et contextuelle Arnaud Roy, Directeur Marketing de Augure … et se mesure.
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