SEO Industry Survey 2012 - How Google’s Free Tools Dominate Online Marketing Industry. Back in March in this year, SEOmoz conducted an Industry Survey that grabbed attention of almost 6500 people in more than 100 countries.
From independent consultants to agency SEOs to in-house marketers, they got to see responses from a wide swath of the industry's demographics. Almost half of the respondents (47.3 percent) were from the U.S., and 77 percent were males. By looking at the Industry Survey it emphasizes the fact that traditional SEO is alive and well being the 2nd highest-demand service area (71% of respondents), and SEO is the top priority for both individuals and their teams. Organizations are heavily focused on Online Marketing where SEO, Social Media & Analytics, two pretty big buckets. According to the survey most respondents (92 %) have SEO services as part of their mix followed by Analytics (82 %) & Social Media (70%).
These are the top 5 service areas that our respondents believe are growing (as % of respondents): Navigation Changes and Account Management Connect: How to Provide Social Media Support to an Executive. Maria Ogneva is the Head of Community at Yammer, where she is in charge of social media, community programs, internal education and engagement.
You can follow her on Twitter, her blog, and via Yammer's Twitter account and company blog. Many execs intuitively realize that engaging staff in open, transparent dialogue is vital to a business. However, that level of support is still a large leap for many organizations. It's important to get executive leaders sold on the value of social support, because executive engagement improves company morale and makes for a more productive business. Some executives are very socially sophisticated, while others may require extra coaching. 1. What makes an executive social? 2. A CEO who tweets and blogs is ideal. What will make the most impact, however, is when each and every employee becomes an external ambassador, not just the few people at the top. 3. Approachable executives are paramount to foster a culture of openness and sharing. 4. 5. 6.
How IBM Uses Social Media to Spur Employee Innovation. “Be yourself.” It’s one of the rules of social media. If you’re blogging, tweeting or Facebooking for business, be real—or you won’t be followed. Yet, how do you pull off “authentic” while maintaining the company brand message? It’s tough enough for a small business. What if you’re #2 on Business Week‘s best global brands list, with nearly 400,000 employees across 170 countries? At IBM, it’s about losing control. “We don’t have a corporate blog or a corporate Twitter ID because we want the ‘IBMers’ in aggregate to be the corporate blog and the corporate Twitter ID,” says Adam Christensen, social media communications at IBM Corporation.
“We represent our brand online the way it always has been, which is employees first. Thousands of IBMers are the voice of the company. Organization: IBM Social Media Stats: Results: Crowd-sourcing identified 10 best incubator businesses, which IBM funded with $100 million$100 billion in total revenue with a 44.1% gross profit margin in 2008 Edgy at 114 No Policing. Science of the social network - Features, Gadgets & Tech. Thanks to questionable horror stories and half-baked research it is easy to believe that when Mark Zuckerberg sent his brainchild live in 2004, he unleashed a monster that has been wreaking havoc on society ever since.
For example, according to some unnamed American psychologists, over half of Facebook users now suffer Facebook Addiction Disorder, or FAD, characterised by withdrawal anxiety and wasted hours spent posting updates and poking friends. According to another survey, when they do get their fix, Facebook junkies risk destroying personal relationships. Then there was the "Facebook cancer threat" – based on a review that's since been widely discredited. The NHS advised: "People who use social-networking sites should not be concerned. " As well as becoming the world's second-biggest website, Facebook has achieved the honour of becoming the most divisive presence in cyberspace. Until recently, the anthropological impact of Facebook had never been seriously studied.