How to Win the Hearts of Bloggers. As a journalist who’s covered creative talent for publications ranging from NYLON to Brokelyn.com and Venus Zine to TimeOut for a decade, I can tell you that bloggers are hungry for original story ideas about undiscovered gems.
Writers want to discover The Next Big Things in Everything and The Best Holiday Gift Ideas just as much as you want to be discovered and featured. Though the process of landing blog love requires quality time and energy, when done right, it’s a win-win situation for bloggers and bloggees. I checked in with two blog editors to lay out these four core steps to getting noticed by online media makers. 1. Focus on Great Photos and Art A strong first impression is key when it comes to getting noticed by bloggers, so before pitching your story, your visuals need to be in tip-top shape. “Pictures are everything,” says Going Home to Roost blogger Bonnie Forkner. Need tips for producing great images? 2. Bonnie agrees. 3. Email etiquette tips: 4. Have you been covered by blogs? Seller Handbook Archive. Packaging Inspirations. Etsy sellers are renowned throughout the world for their inspired packaging.
It can help your shop stand out, encourage holiday gift purchases, and make a lasting impression on customers, keeping them coming back again and again. This post is just a taste of what sellers showed us in this packaging thread and in the Etsy Packaging Flickr pool, so check those out as well for more ideas! Define Your Style Your packaging is part of your branding, so let it reflect your style. What colors, materials, and patterns will help you achieve your look?
Top to bottom, left to right: RootsandWingsJewelry, AtticAntics, herbanlifestyle, wychbury, tbtcwedding, imahunter, Rockcakes, Micasita, WeDesignStudiosLLC Delightful Details. 3 Questions for Telling Your Creative Origin Story. Etsy isn’t just a marketplace — it’s also a platform for the unfolding stories of sellers around the world, sharing the culmination of their creativity, passion and hard work within their own shops.
Surefire Techniques to Make Your Listings Sizzle. Deep cleaning isn’t limited to excavating your cavernous closet or evicting the dust bunnies cowering under the bed.
How to Find Your Target Market. I’ve quit my day job twice.
The first time was a disaster because I neither had a plan for or understood online marketing. The second time has been a success, because I now understand online marketing. How to Make Your Items Gift-Worthy for the Holidays. All of us on Etsy’s Marketing Team spend a lot of time figuring out how to bring potential buyers to Etsy so they can buy your fantastic products.
It goes without saying that one of the top reasons that buyers love Etsy is for the truly unique gifts that they can’t find anywhere else. With the holiday gifting season upon us, I’m here to share ideas on how to make your products stand out to buyers who are looking for specific gifts for specific people in their lives. Make them gift-worthy! We all know it’s not easy to give a really good gift. To help shoppers decide that your item is the perfect gift, it’s a good idea to tell a story about the specific kind of person who would love to own what you make. Before I dive into tips for making your items gift-worthy, I thought you might like to peek at the approach we’re taking with Etsy’s holiday marketing this year. This banner ad tells a story about gifts for beer connoisseurs. This one tells a story about gifts for rocker dads. 1. 2. 3. Holiday Merchandising Guide: Winter Trends and Tips. As things ramp up for the busy holiday season here at Etsy, we’re excited to share our 2013 Holiday Merchandising Guide.
This comprehensive report is intended to provide informational and planning resources for the holidays; we recommend bookmarking the page for easy reference in the coming months. Throughout the guide, you’ll find information around key marketing campaigns, strategies for promotion and dates to remember, as well as our forecast for 2013 holiday trends. You’ll also see an overview of popular item categories and tips for merchandising your existing products to make them appealing to holiday shoppers. While reading, think about how you can use your own artistic voice to infuse these merchandising themes throughout your shop — in your item listings, photos, shop announcements, descriptions, tags, titles, promotions and more. How to Merchandise Your Shop for the Holidays. Seasons are often recognized by their distinctive trappings and trimmings — in the States, winter wouldn’t be a wonderland without the twinkle lights and powdered snow.
Summer is known for backyard barbecues and sand between your toes, fall favors apple picking and leaves crunching underfoot. Seasonal experiences and images come to life through vivid memories and carefully constructed scenes. Visual merchandising is about tapping into the values and lifestyles of potential buyers, so that your product becomes a part of their warm and fuzzy feeling of reflection and anticipation. This process of Telling Your Shop’s Visual Story is a priority for shop owners year-round, but around the holidays it becomes more important than ever. To get started, let’s walk through three key elements of holiday and seasonal merchandising for your Etsy shop. 1. 2. 10 Holiday Marketing Tips for Etsy Sellers. Are you making a to-do list, checking it twice and eager to find out the be-all, end-all marketing tips to rack up a sleigh-full of sales?
While there are definitely do’s and don’ts, there’s no one-size-fits-all approach to marketing. Instead, every Etsy seller embarks on their own journey — developing specialized plans that match their brands and needs. We checked in with full-time sellers who’ve been around the Etsy holiday block to compile the following 10 tips. While their marketing moves differ as much as their respective brands, they share three core sentiments: start planning yesterday, create a sustainable marketing plan that works for you, and enjoy yourself as much as possible. 1.