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Does this situation feel familiar? — Your web designer reckons your site is outdated. It makes you look amateurish. If we’re being honest, we might even say it’s downright ugly and you should be ashamed of attaching it to your brand.
The Shocking Truth About How Web Graphics Affect Conversions
Your Users Won't Read
As web designers or developers we often have a tendency to fall back on text to convey a message or instructions to an end user. Our thought process is that if we provide the necessary steps as written text, how can anyone mess it up? As useful as text can be, the approach is inherently flawed as text is often ignored or at best scanned, and inference or expected behaviour prove to be a more powerful force. Even if your process is straightforward, text becomes useless if the actions on the page infer something that is counter to it. While I've grown to appreciate this fact more and more over time, it's never become completely clear until a recent discovery with one of our applications processes. The below wireframe is a rough representation of what a fragment of our page for accepting an invitation to a company site looks like.
Tim Ash | January 10, 2012 | 0 Comments <a href="http://ad.doubleclick.net/jump/clickz.us/analytics/conversion-roi;page=article;artid=2136128;topcat=analytics;cat=conversion-roi;static=;sect=site;tag=landing-page;tag=measurement;pos=txt1;tile=8;sz=2x1;ord=123456789?" target="_blank"><img src="http://ad.doubleclick.net/ad/clickz.us/analytics/conversion-roi;page=article;artid=2136128;topcat=analytics;cat=conversion-roi;static=;sect=site;tag=landing-page;tag=measurement;pos=txt1;tile=8;sz=2x1;ord=123456789?" border="0" alt="" /></a>
Fixing Your Site, Step 2: Where Do You Start Testing?
Article by Faruk Ateş, originally on KuraFire.net which is currently down One of the most commonly overlooked and under-refined elements of a website is its pagination controls. In many cases, these are treated as an afterthought. I rarely come across a website that has decent pagination, and it always makes me wonder why so few manage to get it right. After all, I'd say that pagination is pretty easy to get right.
"Pagination 101" by Faruk Ateş
Face it: Google runs your life. The search giant turned web ecosystem owns your email, calendar, and even your voicemails. Your most important data lives on Google's servers. What you may not realize is that, despite the quality of Google's products, someone else is doing it better—and placing all your eggs in Google's basket isn't necessarily the best thing. Here's a look at alternative services you can use in place of Google's webapps. Photo remixed from originals by Jan Kranendonk (Shutterstock) and Alfonso de Tomas (Shutterstock) .
Going Google-Free: The Best Alternatives to Google Services on the Web
Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives. The goal of a “regular” text is to inform or entertain. The goal of Web copy (and ideally your website in general) is to get people to do something—to sign up, make a purchase, or something similar. Hiring a professional copywriter can be very expensive, which is one of the reasons why this is a valuable skill to have yourself. “I don’t need to learn copywriting, I write based on how it sounds to me.”
Quick Course On Effective Website Copywriting
How to Make Your Site Look Half-Decent in Half an Hour
Programmers like me are often intimidated by design – but a little effort can give a huge return on investment. Here are one coder’s tips for making any site quickly look more professional. I am a programmer. I am not a designer. I have a degree in computer science, and I don’t mind Comic Sans.
Scaffolding · Bootstrap
Requires HTML5 doctype Bootstrap makes use of certain HTML elements and CSS properties that require the use of the HTML5 doctype. Include it at the beginning of all your projects. <!