Five Keys To Create a Killer Blog. Five Keys to Create a Killer Blog Some blogs are killers – they grab you, pull you in, and keep you reading long past the front page of posts. Then there’s the blogs that sort of bonk you over the head and leave you dazed and confused, but alive. And then there are those that are more pussycat than a killer lion, purring along with a few faithful followers, but really doing little else. Which one of those best describes your blog? I’ve read quite a few blogs in my quest for blogging perfection and I can tell you that each and every one of those “killer” blogs has a few things in common. Killer content – Now, we’re not talking 100% perfection every time. AppBoy Releases A Check-in SDK For iOS Apps. With the number of iOS apps now well over 300,000, app discovery is becoming an increasing frustration for users. It’s also become a major challenge for developers as the increasing number of apps is making it more and more difficult for them to attain exposure for their apps.
Now, straight from the “What Took So Long for Something Like This to be Released” department, mobile developer community site AppBoy has released an iOS app check-in SDK. Optimization Solutions. Retail Webtrends helps retailers improve cart conversion and AOV, reduce cart abandonment and customer service costs, and build customer relationships across digital solutions through optimization testing and content targeting.
Learn about Optimization for Retail Travel Webtrends helps travel organizations increase customer loyalty, reduce customer service issues and abandonment, and improve conversion through optimization testing and content targeting toward more repeat business and revenue. Learn about Optimization for Travel Banking Webtrends helps banks increase new business and cross selling conversions, reduce abandonment, and build customer relationships across digital and mobile channels through optimization testing and content targeting. Learn about Optimization for Banking Nine Business Cases that Show the Value of Testing and Targeting Why test and target?
An online marketing information service that enjoyed a 53% increase in subscriptions by adjusting a form, offer and price. 6 Crucial Social Media Tips for Traditional Media. Now more than ever, traditional media outlets are embracing social media as a way to generate story ledes, increase site traffic and create conversations with readers.
Over the past decade, we've witnessed a growing shift in readership and advertising dollars from traditional media (print, radio, and broadcast TV) to online outlets. This year, when the Newspaper Association of America released the numbers on advertising expenditures for 2009, we gawked at the 27.2 percent decline in advertising from 2008. Over the past year or so, we've also chronicled how traditional media outlets are going social and using online video to engage new audiences. Most recently, we've watched as news organizations discovered new revenue models to replace the losses they continue to face. At Social Media Brasil, the largest social media conference in Brazil, I spoke about six social media tips for traditional media outlets looking to either initiate or evaluate their social media strategy. 1. 2. 3. 4. 5.
Google to Political Campaigns: Here's How You Win. Google's politics team has been working with presidential campaigns for years. Now they're ready to share the lessons they've learned with candidates for everything from the local school board to the U.S. Senate. The "four screens to victory" initiative, which launched on Wednesday, aims to convince those running for office at every level of politics that they need a presence across television, computers, tablets and smartphones in order to run a successful campaign.
The site is half best practices, half sales pitch for Google products. "Google’s goal is to make the web work for all political campaigns. "We’re trying to build a base of expertise how to help campaigns win online," says Charles Scrase, who works with elections, campaigns and non-profits that use Google platforms. That sales pitch, though, is aimed at the masses. "We’re making what we do scalable," says Scrase. YouTube has a part to play in all this as well, says Google. Image courtesy of iStockphoto, pagadesign.