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The Secret of Social Media Marketing Webinar: A Recap. Thanks again to Neil Patel for being our special guest today to chat about social media marketing for online retailers.

And thank you to all who joined us live and engaged us with some great questions. In case you missed our live Webinar, here are some highlights of what we covered. Let’s keep the discussion going. Why Google+ is Good For Business – and the Stats to Prove it [Infographic] Get ready for some proof that Google+ is important for your business.

It’s the final day of infographic week based on our Ultimate Guide to Marketing with Infographics, and I’ll be sharing our fourth infographic example using the 12 steps that make marketing data visualization easier. This time I’ll be running through why you should be using Google+ for your business. Don’t forget the tweetable facts taken from the infographic at the end of the post. But I don’t want a 3rd sock! Add Google+ as your third business marketing sock. That title was the best quote heard at last years SEOmoz MOZcon conference – in reference to Google+ being an unnecessary extra social network after Twitter and Facebook.

“On Air” video hangouts are great for broadcasting and chatting with people en masse – you can use them to train existing customers on using your product or just have an open Q&A session. How to start building your fan community. Fan communities can be incredibly powerful word-of-mouth machines.

A fan community brought Harley-Davidson back from the brink of bankruptcy, inspired hundreds of thousands of people to carry Maker’s Mark ambassador cards and got many people talking about what they do with orange-handled scissors. Building one takes hard work and a long-term commitment. But if you pull it off, you can create amazing, sustainable word of mouth that will carry you through good times and bad. How Coca-Cola monitors social media.

Coca-Cola has more than 500 brands in 206 countries.

That’s a lot of customers, and it means a whole lot of conversations. But what do you focus on? Which conversations matter? Who’s influencing the conversation? How do you get this information to the people who can do something about it? In her BlogWell presentation, Coca-Cola’s Natalie Johnson walked through all of these big questions and shared how, as one of the most-talked-about companies on Earth, the beverage-maker is able to learn so much from online conversations. A few of her big ideas: Better focus means better listening. Social Media Is Changing The Way We Do Business - 20/07. An effective Social Media strategy is a necessity for FTSE-100 companies these days.

A decade or so ago, companies were struggling to adapt to the idea of web sites. With customers being face-to-face, and shareholders being those people to whom you had to speak once a year, a lot just didn't get the point. And you could tell that by the sheer inanity of many of those early sites. But look where we are today? For customers and shareholders alike, a company's web site is often the first place to go for information. Wind forward 10 years, an… Notable disasters Early last year Greenpeace got in a bit of a tizz over allegations that Nestlé was obtaining palm oil from places like Indonesia, accelerating the destruction of rainforests. Closer to home, when Rentokil Initial (LSE: RTO) launched a Twitter account, things were looking up. What we really want So it's clearly not just about having these outlets, it's about using them properly. "It's about transparency. Who's the best? Making the most. The Seven Deadly Sins of Social Media.

Social Media is so new that most people are making it up as they go,1 but most people seem to make the same mistakes.

Or dare I say sins. . . . We look at the biggest players online for business--Facebook, Twitter, and LinkedIn--but the same concepts can be applied to any social media site. Greed Greed is quite a popular sin. Twitter by default is a self-centered tool. This sin holds a special place for the people who only retweet compliments about themselves. Facebook is in a world of its own. Someone didn't become your friend on Facebook to give you business or to allow you to use his or her wall as a billboard. LinkedIn falls under the same issues that Facebook does. Gluttony Get followers fast!!!! 25 Mind Blowing Social Media Infographics. Posted by Michael Duvall in Social Media on Jan 7th, 2010 | 93 responses Inforgraphics, “extensively [used] as tools by computer scientists, mathematicians, and statisticians” , have exploded onto the internet in the last few years.

What’s so great about these aesthetic pieces of ‘data reinforced gems’, is their ability to paint a larger picture of what it is the creator is trying to express. With the complexity and explosive growth of social media over the last few years, it’s not hard to see why so many have looked to express this information in a visually appealing manner – not to mention the benefits they provide when putting on a group presentation. The following 25 social media infographics have been reduced in size to allow you to quickly scroll down the page. Each one has been linked to the original and it is highly encouraged that you visit the links to see them in their full size.

Social media/learning.