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The care and feeding of social media’s three classes: Creators,
I’m particularly interested in social media sites with traction focused on topics appealing to endemic advertiers . Social media sites because of their extraordinary ability to grow without incurring marketing costs, and endemic advertisers because of their willingess to pay double digit RPMs to reach that audience. For such social media sites (where the key driver is not communication as it is at the broad reach social networks), there is usually a distinction between the readers and the writers of content. Much has already been written in the past about the ratio of writers to readers in social media; the 1:99 ratio , or as some have put it the 1:19:80 ratio .
After a relatively frantic month, I am finally posting my survey results. The paper should also be available in html format soon on the Center for Citizen Media's website. Some highlights:
Collaborative News : A Study
For those of you not familiar with him already, Muhammad Saleem (Mu) is renowned by many as a social media expert, as he is currently the #6 on the Digg top users list, and employed by Netscape as a paid Scout . He also serves as a regular on Pronet Advertising , and also finds the time to keep his personal blog vibrant. NowSourcing had a chance to catch up and interview the social media expert: 1 – What is your first memorable technology experience?
Muhammad Saleem Interview - Social Media Expert
Remember the web 2.0 bandwagon we discussed earlier? According to a recent report released by Gartner , that same bandwagon is going to need its own jet in about four year's time. “The Emerging Enterprise Social Software Marketplace” projected that by 2011 “the social software market will grow from US$ 226 million in 2007 to more than US$ 707 million.” From blogs and wikis to social software platforms; to bookmarking, communities of practice, discussion forums, expertise location and information feeds, enterprise and Web 2.0 investments are exploding. Many think this research validates Web 2.0 technologies.
If Enterprise 2.0 Fits, Buy It
Who is Sick?
The genesis of the idea for Who Is Sick was actually from an acute need that our founder had when his wife started experiencing severe stomach pain while they were on vacation. With no way of knowing whether the pain was from appendicitis, food poisoning, or some other stomach illness, our vacationing couple went to the emergency room and waited for 4 hours (BTW - this was from 11pm until 3am) to be seen by a doctor...only to be told that there was a stomach flu going around and that if the pain didn't go away in 24 hours, to come back. Wow. 4 hours wait for that...in the middle of the night... (of course the doctor did check to see if it was appendicitis so they weren't all bad...). Our founder thought, "if only there were a website that had current AND local sickness information, maybe we could have avoided the long wait." Needless to say, this started the wheels spinning and a couple of months later, Who Is Sick was born.Discussing Social Media. Many-to-Many:
This post is in lieu of Powerpoint to introduce the Defining Social Media panel at BlogOn tomorrow with Dan Gillmor , James Currier , Reid Hoffman , Michael Sikillian and Jim Spohrer . How We Got Here The Internet has always facilitated conversations and augmented relationships. When a critical mass of participation is gained, cooperation ensues and simple tools have complex results. The earliest innovators in this adoption lifecycle were geeks and hackers.
Lifehacker is making some changes to its comment system that will require you to log in with a Facebook, Google, or Twitter account. You must convert your account to one of these services in order to continue using your account. Converting your account on Lifehacker will do so on all Gawker Media Sites.
Pandora adds social features - Lifehacker
Online Chat and Chat Games are an integral part of playing online bingo. For many online bingo players, the chat environment is one of the most important aspects of choosing the right online bingo hall. In fact, many players believe that a good bingo chat room is even more important than bingo bonuses! Chat games are additional mini-games for bingo players to enjoy while they play online bingo. Chat games are played during intermission, on a schedule, or at random. Bingo Chat games have a variety of game play types.
Gabbly - gabbly.com
Internet celebrity Amanda Congdon just finished broadcasting her cross-country relocation from New York to L.A. on the World Wide Web. Now she is making another move—this one from online to on air. The former host of Rocketboom, one of the most popular video blogs on the Web, with roughly 211,000 daily viewers, has a new gig as a contributor for Disney's ( DIS ) ABC network.
From Rocketboom to ABC
Paul Boutin makes a compelling case that YouTube and MySpace show what it takes to bring Web 2.0 to ordinary people: "The secret to success is to make everything one-button easy, then get out of the way." He makes a few overblown points, claiming for example that Flickr has plateaued at a level not much higher than Slate (completely missing the logarithmic nature of the Alexa graphs on which he makes that assertion.) But his overall thesis is strong.
Radar & MySpace and YouTube: Web
Collaborative Screenwriting
Plotbot is a web-based collaborative screenwriting application where you can write a screenplay with as many or as few people as you like. Adopting the wiki approach to screenwriting, each element is editable by any member of a project. You can also comment on, delete or restore any element.Study: Internet more popular than telly |
Surfing the Web has topped watching TV in terms of Britons favorite pastime, according a Daily Mail story about a new Google survey. The survey of more than 1,000 adults ages 16 to 64 found that on average, residents in the UK spend 164 minutes online every day compared to 148 minutes watching television, the story said. Men are the biggest Net users, averaging 172 minutes a day compared to 156 minutes a day for women.First, steam power replaced muscle power and launched the Industrial Revolution. Then Henry Ford’s assembly line, along with advances in steel and plastic, ushered in the Second Industrial Revolution. Next came silicon and the Information Age.