Incentives. !reading. Statistics. Q. 12.2.09 | SPOTLIGHT: You’ve been working with the idea of participatory culture for some time now. Tell me a bit about when this notion started dawning on you. Was there an ah-ha moment? Henry Jenkins: Well, I wrote “Textual Poachers” more than 20 years ago, and the subtitle was “Television, Fans, and Participatory Culture.” At that time, I was trying to create a term that contrasted with the idea of spectatorship. It was taken for granted, the way we talked about mass media, that people were spectators, that they sat back and watched, that they were couch potatoes. Those phrases were very much in the air in the 1980s when I was writing that book, and I was trying to argue that fans as a community had a very different relationship to media, one where they appropriated and remixed content, and where they were socially engaged in conversation around the media that they consumed.
That’s the moment when I coined the term. HJ: Yes, or that consumption is simply a passive activity. » El efecto red y los límites de la participación deUgarte.com. Groundswell (Incorporating Charlene Li's Blog): Forrester’s. By Charlene Li We just released a new report that Josh and I wrote, titled "Social Technographics". Here's the executive summary: Many companies approach social computing as a list of technologies to be deployed as needed – a blog here, a podcast there – to achieve a marketing goal. But a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for. At the heart of Social Technographics is consumer data that looks at how consumers approach social technologies – not just the adoption of individual technologies. For example, 13% of US online adult consumers are "Creators" meaning that they have posted to a blog, updated a Web page, or uploaded video they created within the last month.
The value of Social Technographics comes when it's used by companies to create their social strategies. The report also lays out how companies can create strategies using Social Technographics. Participatory Media Literacy / Participatory Media Literacy. Guide To This Site's Contents Welcome to Participatory Media Literacy (Home)BloggingWikiRSSSocial Bookmarking, Tagging, Music/Photo/Video SharingPodcastingVideo BloggingDigital Video ResourcesDigital StorytellingMashupsChat: Channeling the BackchannelTransliteracyForecasting: Thinking long term, developing foresight Participatory Media Education Resources Recent technological changes have made much wider social changes possible: Until the end of the twentieth century, only a relatively small and wealthy fraction of the human race could broadcast television programs, publish newspapers, create encyclopedias; by the twenty first century, however, inexpensive digital computers and ubiquitous Internet access made the means of high quality media production and distribution accessible to a substantial portion of the world's population.
In 20068, more than one billion people are connected to the Internet and more than three billion people carry mobile telephones. Rise of the Participation Culture: Internet as a Platform. The Internet has evolved beyond a simple, streamlined publishing medium for producers and a read-only one for consumers -- with ecommerce as a typical and integral part of many sites -- and has instead turned into a participative read/write Web. This read/write Web (dubbed “Web 2.0” by publisher Tim O’Reilly prior to his Conference of the same name in October, 2005) is a fundamental shift in leveraging the architecture of the Internet and key to the creation and delivery of Participation Applications. Think of the Internet as the operating system for a host of applications and capabilities that are built and deployed upon this increasingly ubiquitous global infrastructure.
This infrastructure is connecting people with compelling applications, peer-to-peer sharing methods (e.g., Napster, Bittorrent) and voice calls (e.g., Skype). How might a participative person use one of these to create something new as well as personalize content? * Ajax-based rich Internet application techniques. Blog : Using bylines on blogs. Lawyers are always asking me how to get reader interaction and comments. It’s tough as your audience is just as scared to divulge confidences on legal issues as you, the lawyer, are. And we can acknowledge lawyer blogs aren’t going to generate the comments that a fast car, sports, gadget, or political blog may. But Darren Rowse at ProBlogger had an interesting tip to perhaps generate interaction.
The use of bylines on your blog. Darren suggested to a client the “move of his byline (his name) from the bottom of each post (where it was very small and buried among other details) to the top, just under the post title where it was more prominent.” The result was almost immediate and the blogger concerned reported to me a week later that he started getting much more personal feedback from readers in the form of comments and emails.
Like Darren, I’m not going to guaranty a 50% increase but the idea may be worth looking at. Rise of the Participation Culture: Home. Social computation and creativity » Blog Archive » What makes so. Here is what I found at my site today: Q: I have been addicted to 3form tonight and I can’t get off. I need to eat yet I am staying on. How can I pull myself away from 3form? A: 1. Remove all interesting topics from your preferences one by one, until you recieve only the most inane and incomplete questions. Resistance should now be significally decreased. 2. Now focus on how much you need to go to the bathroom. 3. Apparently, addictiveness of some websites can be a problem for their users. Peter Cashmore wrote in his blog about StumbleUpon “it’s just so darned addictive - once you Stumble, you just can’t stop.”
I am very curious what contributes to excessive addictiveness of some web services. Rise of the Participation Culture: Introduction. The college graduates of 2006 have never known a time when personal computers, mobile phones, television time-shift recording and other technologies were not at their fingertips. Josiah is a 20 year old college student who hasn't known a time when he didn't have access to a computer. For him, computers have always been available in school, and he simply expects that he will have one to use. Doing so is second nature to him. He also knows that internet access (usually wireless) will be readily available wherever he goes, and if some resource he needs is not yet available at the click of a mouse today, it¹s just a matter of "when" and not "if" it will be. This young man connects with his friends on MySpace and Facebook (he calls himself, “a HUGE Facebook’er”) and has met many other like-minded people in both places.
Josiah -- and millions like him who range in age from a decade older to a decade younger are demonstrating a new type of relationship with the internet and World Wide Web. Guardian Unlimited Technology | Technology. It's an emerging rule of thumb that suggests that if you get a group of 100 people online then one will create content, 10 will "interact" with it (commenting or offering improvements) and the other 89 will just view it. It's a meme that emerges strongly in statistics from YouTube, which in just 18 months has gone from zero to 60% of all online video viewing. The numbers are revealing: each day there are 100 million downloads and 65,000 uploads - which as Antony Mayfield (at points out, is 1,538 downloads per upload - and 20m unique users per month. That puts the "creator to consumer" ratio at just 0.5%, but it's early days yet; not everyone has discovered YouTube (and it does make downloading much easier than uploading, because any web page can host a YouTube link).
So what's the conclusion? Social sites becoming too much of a good t. Aarica Caro is sick of sharing. That is, sharing online. She has shared the lives of her cats. She has shared a list of her favorite television shows and movies ("Grey's Anatomy," chick flicks). She has shared her reviews of Bay Area haunts (two stars for the Old Spaghetti Factory in San Jose, five stars for the Starbucks in Morgan Hill). And she has been invited to share some more. If you believe the buzz, the latest incarnation of the Web is all about sharing, connecting and community.
But even as the phenomenon continues to swell, the effort to maintain an active social life on the Web is taking its toll. This suggests that as much as people want to connect through the Internet, the practice also can have the opposite effect: social networking fatigue. "You join a lot, but you don't keep up," said Dave Taylor, a 44-year-old Internet marketing consultant who complained about having social networking fatigue on his blog after joining about 15 sites.
"It's getting pretty old," Caro said.