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Prior to putting fingers on the keyboard, I had one huge fear about this Blog posting: that this would be that moment in time where I feel old and out of the loop.
Practical Training. Proven Results. Alumni Resource Center Login 1-800-816-7861 Stop Perfuming the Pig: Why “real” marketing is done before the product is created By Steve Johnson
New Creative Speed Limit Idea · Filed under Design A novel idea to stop those speeders and it would definitely be fun to watch those expressions when they hit on the brakes to realize that there’s a pothole on the road and found nothing but stickers in the end.
I know, I know, " Oh, god, not another one! " is probably what you’re thinking.
For years now, Search Engine Optimization (SEO) for websites has been honed into a fine art with entire companies devoting considerable effort to defining best practices and touting the value of SEO for raising a site's performance on organic search listings. While I believe in the power of SEO, there is a new offering we have started providing to clients which we call Social Media Optimization (SMO). The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.
What do you get when you come up with a great idea on the web, whether it be something resourceful, something useful, something funny, even something controversial? You come up with ingenious ways to generate buzz for your sites through link baiting and viral marketing campaigns. A special report from the Search Engine Strategies conference, August 7-10, 2006, San Jose, CA. At the recent Search Engine Strategies in San Jose, I had the privilege of hearing some great ideas on successful link bait and viral campaigns from marketers who have been very successful in this arena. The session entitled, "Link Baiting & Viral Search Success" featured Rand Fishkin of SEOmoz , Cameron Olthuis of Advantage Consulting Services , Jennifer Laycock from Search Engine Guide and Chris Boggs from Avenue A | Razorfish . Fishkin, a search marketer who comes up with some of the most ingenious ways to create link bait, offered a number of examples to illustrate successful link baiting.
My Favorite Graphs... and the future
Summary : A new browser study revealed a shift in how we interact with the Web. University of Hamburg researchers found the Web moving from static hypertext information to dynamic interactive services. Clickstream heatmaps and web page statistics show rapid interaction over smaller areas of the screen.
Since posting my 2005 traffic figures recently, I’ve received many questions about how I was able to start this web site from scratch and build its traffic to over 700,000 visitors per month (Jan 2006 projection) in about 15 months – without spending any money on marketing or promotion.
First published in February 2004 | No, this is not about a new niche generation of youngsters born between March 12, 1988 and April 24, 1993; the C stands for CONTENT , and anyone with even a tiny amount of creative talent can (and probably will) be part of this not-so-exclusive trend. So what is it all about?
It is a common assumption that companies who distribute free software will promote it, leaving the community to concentrate on the meat of the project itself (including code, documentation, graphics, and so on).
COVER STORY PODCASTMartin Fleischmann put his faith in online advertising. He used it to build his Atlanta company, MostChoice.com, which offers consumers rate quotes and other information on insurance and mortgages. Last year he paid Yahoo! Inc. (YHOO
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