Spoudaiospaizen [Serious Play] Karim R. Lakhani’s Infrequent Mus. Creating Strategy in an Unknowable Univer. In his book The Origin of Wealth, Eric D. Beinhocker argues that a radical new view sees economics as a highly dynamic and evolving system with implications for companies and organizations everywhere. An excerpt. by Eric D. Beinhocker Editor's note: In his new book The Origin of Wealth, McKinsey & Company Senior Advisor Eric D.
Strategy as a portfolio of experiments The key to doing better is to "bring evolution inside" and get the wheels of differentiation, selection, and amplification spinning within a company's four walls. Let's return to the Microsoft story and imagine it is now the year 1987, six years after Gates signed the contract with IBM. We can imagine the options that Microsoft faced at this point. All these options would involve big commitments to hard-to-reverse courses of action and involve major risks. First, Microsoft continued to invest in MS-DOS. Second, Microsoft saw IBM as a real threat. Sixth and finally, Gates made major investments in Windows. Footnotes: 35. 36.