Presentation. Player. You’re a little company, now act like one. (Editor’s note: Jason Cohen is founder of Smart Bear Software.
He contributed this column to VentureBeat.) I talk to a lot of companies that are still hunting for customer number one, or have made a few sales, but the ball really isn’t rolling yet. Most of them are making the same mistake: Their public persona is exactly wrong. David Logan on tribal leadership. Tribal Leadership. Most leaders agree that culture is the critical factor in performance, but can’t define it, measure it, or change it.
As a result, the few organizations that get culture right seem magical, and people who try to replicate their success usually end up frustrated and cynical. This book shows two simple steps—diagnosis and then the best treatment that leaders take to build cultures that can do things most people think is impossible: out-innovating, outperforming, creating an immunity to scandals, and having mountains of fun in the process. Listen to Dave Logan discuss the Five Stages of Culture For a lot more free tools, go to our toolbox. Also check out our Mega MashUp recordings in the CS/Academy.